Flix Brewhouse, the world’s only combination first-run cinema and dine-in microbrewery, will become the entertainment anchor at the southeast corner of Lake Pleasant Parkway and Happy Valley Road in Peoria, Arizona. The Peoria location will be Central Texas-based Flix Brewhouse’s second Arizona location. Its first is in the Overstreet development in downtown Chandler, Arizona – part of the cinema-dining chain’s aggressive expansion throughout the United States.
JLL’s Senior Vice President and Phoenix Retail Brokerage Lead Tyson Switzenberg represented Flix Brewhouse in the lease transaction. The project landlord is Thompson Thrift Retail Group.
“Flix Brewhouse mixes the Valley’s burgeoning craft beer scene with a best-in-class cinema dining experience,” said Switzenberg. “We are incredibly excited to bring this unique concept to Peoria and believe it will compliment Thompson Thrift’s development as a new entertainment anchor for the Northwest Valley.”
The Peoria Flix Brewhouse will total approximately 39,000 square feet and feature nine (9) auditoriums equipped with parabolic screens, state-of-the-industry digital audio and video (including immersive sound), extra-wide plush seating, and an innovative gliding tabletop console. Viewers will enjoy unobtrusive, in-theater service from a complete cooked-to-order menu that will be tailored to local tastes, as well as a broad selection of soft drinks and adult beverages, including a dozen signature beers brewed on premises.
In addition to showing the latest Hollywood blockbusters, Flix Brewhouse offers a wide variety of special features and events, including a Pro-Am homebrew competition, Brewmaster dinners, on-site Beer 101 brewing and tasting seminars, and numerous themed classic film series and interactive experiences such as dinner comedies, sing- alongs, and Saturday morning pajama parties. Flix also celebrates unique food and craft beer creations with a range of ongoing dining and tasting events, showcasing beer from other craft breweries as well as its own.