Super Bowl XLIX is Arizona’s third Super Bowl in 19 years. This year’s Super Bowl is expected to drive in much needed revenue to Phoenix. With fans traveling from across the country to watch the Seattle Seahawks and New England Patriots battle for the championship.

The Super Bowl events got kicked off in downtown Phoenix when the NFL Experience opened Jan. 24. Verizon Super Bowl Central officially opens Jan. 28. There are over thirty different activities to do along Super Bowl Central, but there are some attractions that are a must.

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NFL Experience

Located inside the Phoenix Convention Center, the NFL Experience has everything fans could possibly imagine. The activities include autograph sessions with former and current players, displays, games, and a multitude of exhibits. $35 grants fans a pass to this all-day event.

Pepsi Hyped for Halftime

From Jan. 28-Feb.1, the Pepsi Hyped for Halftime stage located on Central in between Washington and Jefferson will feature a number of performances from local to national acts. As of now, Walk the Moon headlines Friday night and the Roots lead Saturday night. JT Hodges, Kat Dahlia, Wisin, and others are among the other scheduled bands.

The Grand Canyon Experience

The out of state fans most likely wont have the time to take a day trip up to one of the seven wonders of the world, so the Super Bowl committee is bringing the Grand Canyon downtown to 1st street and Jefferson. The Grand Canyon Experience is a 30-foot tall and 100-foot wide rock-climbing wall. The wall features 20 climbing positions ranging in difficulty. An 18-foot waterfall and 18-foot video screen atop the summit also accompany the attraction.

CitySkate at CityScape

If you haven’t gone yet, this is your final chance to go. CitySkate is Arizona’s only outdoor ice skating rink. It’s 5,442 square ft. of real ice right in the heart of downtown. For $12, skate all you’d like on the day of purchase. The ticket also includes skate rental.

Broadcast Zones

National television stations and shows such as CNN, MSNBC, NFL Network, The Today Show, and many more will broadcast straight from Super Bowl Central. Stop by 2nd street in between Washington and Jefferson to catch a glimpse of the anchors during their live broadcasts.

Puppy Bowl Café

Aside from the most watched sporting event all year, the Puppy Bowl has to be the cutest sporting event. The stars of Puppy Bowl XI will be at the Northwest Corner of Central and Jefferson at Chloe’s Corner for meet and greets.

Visit Phoenix Super-Sized Football

Unveiled in November, the 20-foot football sits on the northwest corner of Central and Washington. It’s the acclaimed landmark for all festivities on the Downtown campus for Super Bowl festivities. Fans are encouraged to take pictures with the oversized football and post photos on social media with the hashtag #SB49.

Verizon Super Bowl Central and the NFL Experience are open Wednesday- Friday 2 p.m.-midnight, Saturday 10 a.m.-midnight, and Sunday 10 a.m., 3 p.m.