Spring training is a short countdown away, and the Scottsdale Convention & Visitors Bureau is reminding Colorado Rockies and San Francisco Giants fans that Scottsdale is the place to be for baseball and sunshine.
The bureau unveiled exterior and interior ad placements on the Denver Light Rail on Dec. 30 to promote Scottsdale’s spring training season. An estimated 12.5 million riders will see the baseball-focused advertisements while commuting in Denver through the end of March.
New to the campaign this year is a wrap placement on the San Francisco-area Cal-Train featuring #BaseballWeather, which will run from Feb. 3 to March 2. During its February run, the ad is estimated to be seen by 1.5 million riders.
In addition to the train wraps, the bureau also will promote spring training through billboard advertising in Denver, a wallscape in San Francisco, WeatherChannel.com, email marketing, pay-per-click, social media efforts and a social media contest where fans will be encouraged to tag a photo of themselves experiencing spring training in Scottsdale using #Scottsdale and #BaseballFever for a chance to win two VIP Charros Lodge tickets to one of four games at Scottsdale Stadium.
Pages on the bureau’s site as well as the 2014 Spring Training Guide (available for download) will help spring training fans plan their trip with information on nearby resorts and hotels, parking details and maps, and dining options. In addition, spring training packages and coupons also are available.
Cactus League plays host to 15 teams in nine cities and 10 stadiums throughout Arizona. In 2013, the three teams that played in the Scottsdale area, the Arizona Diamondbacks, San Francisco Giants, and Colorado Rockies, placed first, second and fifth for league attendance, respectively.
For information on Colorado Rockies’ spring training at Salt River Fields at Talking Stick, visit SpringTraininginScottsdale.com. For information on San Francisco Giants’ spring training at Scottsdale Stadium, visit PlayBallinScottsdale.com.