Live Nation announced a partnership agreement with the Ak-Chin Indian Community that includes the naming rights for Desert Sky Pavilion in Phoenix. The building will now be called Ak-Chin Pavilion. The venue will be host to an all-star lineup of performers this year including Pitbull & Ke$ha tomorrow night, Big Time Rush & Victoria Justice (6/25), Rockstar Energy Drink Mayhem Festival (7/5), Kid Rock (7/24), Luke Bryan (7/27), Train (8/7), Rascal Flatts (9/12), Keith Urban (9/29), John Mayer (10/2), Depeche Mode (10/8), Jason Aldean (10/17) and more to be announced in the coming weeks.
“The Ak-Chin Indian Community has long standing roots in Arizona and have always believed that investing in our community is the right thing to do,” said Ak-Chin Tribal Chairman Louis J. Manuel, Jr. “We are excited about this partnership with Live Nation and working together to bring quality live entertainment to the Valley.”
“We couldn’t be happier to enter into this marketing relationship with the Ak-Chin Indian Community at our premier live entertainment venue in Phoenix,” said Maureen Ford, president of Live Nation’s Venue Network. “Their community and entrepreneurial spirit makes this sponsorship alliance a great fit, enabling them to reach, engage and connect with live music fans at our venue.”
Desert Sky Pavilion, which is operated by Live Nation, first opened in November of 1990 with a concert by Billy Joel. The 20,000-seat amphitheatre is used mainly for concerts but is also available for other functions and has hosted events such as graduations, seminars, speaking engagements & company outings. It also recently served as additional parking for the NASCAR race fans. The Pavilion is also the only Phoenix Point of Pride in Maryvale.