Going to the movies will never be the same thanks to the newly remodeled luxury theater UltraLuxe, owned by San Diego-based UltraStar Cinemas. Located on Indian Bend Road and the 101 in Scottsdale, the renovation of the former United Artists theater was completed by DeRito Partners, an Arizona brokerage firm specializing in retail.
The grand opening was Nov. 16 with former Diamondbacks star Luis Gonzales serving as the guest of honor to cut the “film” to open the theater.
The theater, know as UltraLuxe, is located in the Scottsdale Pavilions Shopping Center just behind the new Diamondbacks spring training facility in Scottsdale. It will feature 11 auditoriums showcasing state-of-the-art Pure Digital Cinema, which UltraStar Cinemas describes as the crispest motion picture technology available. Each house will have stadium or luxury VIP seating in high-back reclining chairs.
UltaLuxe also will include special D-BOX enhanced motion chair technology, which moves the seats with the motion of the screen. For example, if there is an explosion in the movie that occurs on the left side of the screen, the seats move to the right to simulate the blast — creating a true movie experience.
There will also be five “Star Class” auditoriums, which will include seating reserved for guests 21 and older, special VIP viewing rooms with extra large leather chairs, menus and a call button for servers. Menu items include flavored popcorns, hummus, pizza and a selection of panini sandwiches. Specialty coffees, Italian sodas, beer and wine, and desserts will also be available in the Café and Star Class auditoriums.
If these delicious incentives and exciting amenities don’t get you into the theater, maybe the affordable prices will further entice you. Ticket prices are $7.50 for an adult matinee; $9.75 for an adult evening ticket; $7 for seniors and ages 12 and under; $8.75 for students and military with I.D.; and $5.50 for “early bird” tickets to the first matinee showing of each movie. 3-D, D-BOX seats or star class auditoriums add $2 to $8 to each ticket price.