You’ve heard of Black Friday and Cyber Monday, but how about Small Business Saturday? On November 24, 2012, support local businesses and shop local — or, “Shop Small.”
According to the 2011 Small Business Saturday Consumer Survey by Echo Research, and commissioned by American Express, more than 100 million people nationwide took part in Small Business Saturday.
This year, the City of Scottsdale is encouraging Scottsdale residents to take part in the one-day event. They’ve even created a Facebook page for it, for both shoppers and businesses. Businesses can use the page to post information about their shops, special deals for Small Business Saturday and other products and services.
Shoppers can join Small Business Saturday Scottsdale on Facebook for a chance to win a $25 American Express gift card. Winners will be selected in time to use the gift cards on Nov. 24.
Shop Small’s website has made it easy to determine which small businesses are participating in Small Business Saturday with its “Where to Shop” tool. And for those businesses interested in participating, they can promote themselves with American Express’s free, downloadable marketing tools.