American Girl®, a division of Mattel, Inc. (NASDAQ:MAT), has announced plans to open its newest experiential retail store at Scottsdale Quarter, the premier open-air lifestyle center owned by Glimcher Realty Trust (NYSE: GRT), located in Scottsdale, Arizona. The 12,000-square-foot American Girl store is slated to open in late summer of 2015 and will be located within a new 180,000 square foot expansion of the property.
“For 16 years, American Girl retail stores have created unforgettable memories for millions of girls and their families, and we’re thrilled to now bring the American Girl experience to even more fans in the Phoenix/Scottsdale area,” said Wade Opland, American Girl’s vice president of retail. “As a leader in experiential retail, American Girl has found a great partner in Scottsdale Quarter, a well-established premium shopping center with an upscale mix of stores and restaurants. It’s an ideal location to introduce American Girl to the area and we look forward to opening our doors in summer 2015.”
“We are very excited to welcome American Girl to Scottsdale Quarter and to have such an iconic brand anchor the next phase of development at The Quarter,” said Michael P. Glimcher, Chairman and CEO of Glimcher.
“Scottsdale Quarter has become the pre-eminent shopping destination in the Arizona market and a model for experience-centered retail development. American Girl fits seamlessly with our focus on bringing the best mix of retail, entertainment and dining to market.”
Visitors to Scottsdale Quarter’s new American Girl store will find all of the company’s popular historical and contemporary dolls, along with a large assortment of doll outfits, accessories, girl-sized clothing, and a variety of best-selling American Girl books. In addition, American Girl fans will be able to enjoy a meal and a delicious dessert or celebrate a birthday in the store’s fun and casual 25-seat Bistro and treat their dolls to a new hairdo in the Doll Hair Salon. A variety of girl-and-mom-friendly events and programs will also be offered throughout the year.