Judith Leiber, an iconic brand in the world of fashion for luxury handbags, is launching its first contemporary handbag collection in August.
The new collection will be titled Overture Judith Leiber and will offer a more affordable line of handbags to the market.
Leiber originally used the term “overture” in the 1980s to describe the initial price point she had in mind for her collections.
The corporation’s current Creative Director, Jana Matheson, felt 2012 was the ideal time to revisit this idea of “overture” handbags.
“As the contemporary market booms, it seemed like the perfect time to take our mastery of the evening bag into a different price point,” Matheson says. “We see the generations reaching for these bags and we wanted to create something special and fresh for the self-expressive, urban girl.”
The collection aims to offer red-carpet style while remaining true to a girl’s fashion needs seven days a week.
The new collection features 31 items, including minaudieres, clutches and cross-body bags. The brand focused the style around clean silhouettes enhanced by animal prints, foil treatments embossed pythons and over-sized locks.
“All the elements are a nod to Mrs. Leiber’s love for exotic skins, and a twist of whimsy, with the dramatized ornaments,” Matheson says.
Without sacrificing style, Overture Judith Leiber’s price point has been brought down, retailing at $295-$995.
