Peter Piper, Inc. announced the promotion of Charles Bruce, adding the title of Chief Executive Office to his current role as President. Bruce was named President last September and previously held the role of Chief Marketing Officer for three years.
In his role as President, Bruce has been a leading force in the ongoing implementation of the brand strategy that has now generated 40 consecutive four-week periods of same store sales growth. Additionally, after two years of concepting and extensive consumer and industry research, the Piper Remix initiative finally came to fruition under Bruce’s guidance. Piper Remix is a multi-year project that launched in April of this year and will work to re-image all 139 locations by 2018, creating a modern and contemporary look that consumers will embrace throughout the United States and Mexico.
Also during this time, Peter Piper Inc. signed multi-year, multi-unit development agreements in Dallas, Lubbock and Amarillo, Texas, and Queretaro and San Luis Potosi in Mexico. They also anticipate signing two new development agreements in Mexico, where they have had a presence for more than twenty years, all of which Bruce will oversee.
“As President and CEO I plan on continuing to build the Peter Piper Pizza brand and ensure it continues on the established growth trajectory and achieves all of our financial objectives,” said Bruce. “I will also be focusing on attracting additional capital to the brand in the form of new franchisees to develop new markets.”
Prior to Peter Piper Pizza, Bruce was the Senior Vice President of Marketing at North Carolina-based Salsarita’s. He has held executive-level marketing positions throughout the restaurant industry at Captain D’s Seafood, Damon’s, Wendy’s, and Pizza Hut. Bruce acquired a love for international business and culture while at Kansas State University, and his tenures at Wendy’s and The Coleman Company took him to more than 70 countries. His extensive international experience will continue to play a vital role in the development of Peter Piper Pizza in Mexico, where franchisees operate nearly 50 locations. Bruce earned his BA in Business and Spanish from Kansas State University and Universidad Ibero-Americana in Mexico.
Peter Piper Pizza is an Arizona-based family pizza and entertainment restaurant chain offering pizzas on dough made from scratch, appetizers, and family-friendly gaming throughout the Southwestern U.S. and Mexico. Peter Piper, Inc. is owned by ACON Investments, LLC.
