Effortlessly cool denim label 7 For All Mankind ( 7FAM) merges the worlds of fashion, film and art through a collaboration with actress and newlywed Nikki Reed in an exclusive jewelry line launched last week. The rock-chic collection of limited jewelry is a marriage between 7 For All Mankind’s California luxe aesthetic and Nikki Reed’s cool bohemian style. The exclusive collection offers five pieces designed by Reed directly inspired by 7 For All Mankind’s Spring 2013 collection.
“I worked with 7 For All Mankind in the past and have always been a big fan of the brand, so when they approached me about collaborating on a jewelry line, I was ecstatic. I’m honored that Mattlin Era will be sold in all their stores,” said Reed.
An avid lover of crafts, Reed launched Mattlin Era last year in order to pay homage to her grandmother and expand her artistry into the realm of jewelry design. For the collaboration, Reed worked closely with 7 For All Mankind to create fun and eclectic pieces that truly embody the Spring collection and blend well within the line. Each item reinforces the ideology behind 7 For All Mankind’s Spring campaign: the ideas of Love and Connectivity coming to life amongst a white wedding.
“When they told me the inspiration for the line was love, it was an organic match. Mattlin Era has always stood for the love in my heart and I seek direct inspiration from my family and loved ones,” said Reed. “Once I saw the collection the jewelry was to compliment, it immediately felt like a perfect fit. “
The five pieces include the exclusively designed sterling silver plated “Starry Knight Seven Station Necklace” ($78) and “Starry Knight Earrings” ($48) that were inspired by the 7 For All Mankind Photo Real Embellishment jean with Swarovski Crystals. The “Story Telling Bangle” ($84) reads “Live with Love” on the back; the “Humility Earrings” ($48) and “Humility Necklace” ($68) are recreated in high shine gold and rose-gold to accompany the “Illuminate” collection of opalescent and iridescent denim from the 7FAM Spring 2013 collection.
“Not only was it important for the jewelry to engage with the denim, but to also tell the same story. It’s all about giving an extra boost of confidence to take on the world with sophistication and style,” said Barry Miguel, President of 7 For All Mankind.
This collaboration serves as the perfect accompaniments to the Spring 2013 collection. The bracelets, necklace and earrings is available now at the 7 For All Mankind boutique at Scottsdale Fashion Square.
