On July 14, fashion’s leading multi-brand retailer, INTERMIX, opens its newest boutique in Scottsdale, Arizona. Expanding its distinct shopping experience while embracing a “chill luxe” and “refined chic” vibe, the Scottsdale location brings the brand to 39 stores throughout North America. With locations in top luxury markets including New York, Los Angeles, Miami, and Chicago, and its international door in Toronto, INTERMIX has established itself as a premier specialty retailer boasting an unparalleled selection of exclusive designer apparel and accessories.
“We look forward to introducing INTERMIX’s unique vision to the market, bringing the Scottsdale consumer the intimate shopping experience that has positioned INTERMIX at the forefront of specialty fashion retail,” states Khajak Keledjian, INTERMIX Chief Executive and Co-Founder.
The 1,500 square-foot boutique is strongly localized in design. Inspired largely by the neutral color palette of Arizona, the boutique incorporates a juxtaposed mix of natural and polished materials. The store features white-washed oak wood paneling, rich brown-stained wood floors and leather tabletops as a neutral backdrop for the stores unique product assortment. These natural elements are balanced with elegant touches of luxury, seen in the satin black and polished stainless steel fixtures, custom rugs, Italian leather seating in fitting rooms and natural suede upholstery in the accessories area.
INTERMIX partnered with Pieter Ceizer, ELEVENPARIS and Go Figure Barre Studio to celebrate the opening:
1. INTERMIX teamed up with ELEVENPARIS and typographical artist Pieter Ceizer to create limited-edition sweatshirts. The collaboration features exclusive artwork inspired by the cities of upcoming INTERMIX store openings and will debut online and at their corresponding store locations upon opening. The Scottsdale themed sweatshirt features a custom “A to Z” graphic and will retail for $98, at the new Scottsdale store and on intermixonline.com beginning July 14th.
2. INTERMIX Scottsdale is partnering with Go Figure Barre Studio. An exclusive tote bag with an INTERMIX yoga mat and water bottle will be given to the first 75 clients to make a purchase at INTERMIX Scottsdale, in addition to a free class at Go Figure Barre Studio. Go Figure’s top 15 clients, and the first 60 people to purchase a full-price package, will receive the tote, yoga mat & water bottle and $50 off a purchase of $300 or more at INTERMIX Scottsdale.