Park Avenue Design Studio, Photo: Glory Shim

Showrooms: Park Avenue Design Studio, LLC

Owner of Park Avenue Design Studio, Gabrielle Roeckelein, ASID, shares why she chose to tackle the world of retail, who her new showroom will cater to, what makes it unique and more.

Park Avenue Design, Photo: Glory ShimHow did this showroom come about?

I have been designing in the Valley for over 14 years and have run a successful interior design business from home. The timing was right to reinvent my company and expand into a retail setting.

Who is the showroom designed for? Who’s your clientele?

The showroom is designed in two fashions: The new retail customer who desires crisp, tailored, USA-made, one-of-a-kind, custom upholstery goods at a reasonable price. We also have a trade library for interior designers to shop with/for clients who need extra items, such as case goods and occasional tables as well as accessories with discounts attached.

Park Avenue Design Studio, Photo: Glory Shim

What products and services do you offer?

We are a full-service interior design firm with ASID professionals on-site. We provide our clients with new-build specifications, renovations and upgrades as well as single room items. We have it all — tassels to tiles!

What’s one item or aspect in/of the showroom you love to show off?Park Avenue Design Studio, Photo: Glory Shim

Our neutral showroom is unique in that our customers can come in and shop for a “shape” that fits their lifestyle without being influenced by a particular fabric or leather cover. Our Norwalk Gallery, which is open to the public, has clean, refined silhouettes in both transitional and traditional styling. We offer more than 1,500 fabrics to choose from and have the technical Park Avenue Design Studio, Photo: Glory Shimcapacity to build one online in our showroom and match the fabrics right then and there for our clients.

What makes your showroom stand out among others?

The “come into our living room and enjoy the experience” attitude of making the design process wonderful, easy and practical.

Is there anything else you’d like to add?

We are open Monday through Friday, 10 a.m. to  5 p.m., and Saturdays by appointment. We are happy to open our showroom to clients who want special attention and needs if they desire a private design experience.

Park Avenue Design Studio, LLC

Where: 2720 N. 68th St., #3, Scottsdale
Contact: (480) 326-7771
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Scottsdale Living Magazine Fall 2012