Camelview

Historic Harkins at Camelview Gets 21st Century Upgrade

Harkins Theatres announced Thursday that development is underway on a new 14-screen luxury megaplex cinema at Scottsdale Fashion Square. The Scottsdale-based company says the new Camelview at Fashion Square will feature unparalleled luxury amenities and an expanded offering of independent, foreign and art films along with a choice selection of the very best wide release films.

“The Camelview at Fashion Square will be unlike anything that exists in the marketplace today,” said Mike Bowers, President of Harkins Theatres. “Our new theatre will feature modern elegant finishes, unequaled amenities and state-of-the-art technology throughout.”

Highlights of the new theatre include:
§         Reserved seating
§         Harkins Ultimate Lounger™ seats
§         Wall-to-wall curved screens
§         4k digital projection
§         Dolby Atmos object-based 3D sound
§         Expanded menu with elevated food choices, decadent desserts and espresso drinks
§         And the Vérité Lounge, Harkins’ first lobby lounge with a full bar

The theatre lobby will incorporate a modern take on iconic elements from its predecessor and will provide guests with a place to meet, eat and drink before their film.

“Everything about this theater will be the absolute best,” said Dan Harkins, owner of Harkins Theatres.  “I will be one of the most frequent moviegoers at this theater, so I can’t wait for opening day!”

The Camelview at Fashion Square will debut the new Harkins Ultimate Lounger™.  Moviegoers will reserve their seats and sink into plush lounge chairs with electronic reclining mechanisms that allow them to select their own perfect viewing position.

Harkins’ already immense concessions menu will be amplified with a robust offering of gourmet appetizers, sliders, crêpes, personal pizzas, decadent desserts and an espresso bar. Additionally, the Vérité Lounge will expand to create an indoor/outdoor rooftop terrace and boast a full bar with a wide range of mixed cocktails, unique wines and beers, including local craft favorites.

“This theatre will be a moviegoer’s dream come true,” said Dan Harkins. “We intend to transplant the soul of our beloved Camelview into this amazing new cinema.  Independent, foreign, and art films are a part of our DNA and we are proud to be able to continue and expand Camelview’s legacy to include even more films in a dazzling new venue.”

Harkins anticipates opening Camelview at Fashion Square in the spring of 2015 at Scottsdale Fashion Square mall located on the northwest corner of Scottsdale and Camelback roads.