Tag Archives: 2012 presidential campaign

Business Of Running For President

The Business Of Running For President

Much like running a corporation, running for president is an expensive and time-consuming undertaking. Just like a corporation, a campaign involves employees, money management, public relations, advertising and the selling of a product or service. Which in this case is the person running for office. In this graphic, we take a look at just what all it takes to run for president, and how big of a business doing so has become.

Like all businesses, you have better success in some states than others. Below is a look at how effective each candidate has been state by state in fundraising.

  • Overall Fundraising: Obama has raised $556M and Romney $340M.
  • State-by-State Breakdown:  A few examples…
    • NY: $11.2M Obama vs. $8.9M Romney
    • Ohio: $.8M Romney vs. $.6M Obama
    • CA: $68.3M Obama vs. $33.8M Romney
    • FL: $24.8M Romney vs. $16.9M Obama
  • Average Contribution: Romney has raised $170M from those contributing $2,000 or more vs. Obama who raised nearly half of that from larger donors at $92M.  See the graph for the entire breakdown!
  • Rising Influence of Super PACs: RNC has raised $273M from Super PACs vs. DNC which raised $70M.  This has dramatically impacted the race as they need no involvement from the candidates themselves.
  • Breakdown of how they spend their funds: Obama spent 51% on advertising vs. Romney 45%.  See breakdown by payroll, travel, polling, etc.
  • History of Presidential Campaign Costs: Lincoln spent just $2.8M in 1860; Reagan and Carter spent approx. $300M, see breakdown of major campaigns from history.

Business Of Running For President

[stextbox id=”grey”]

Infographic Credits, courtesy of Best Degree Programs:

Source: Bestdegreeprograms.org


Twitter Political Campaigns

Twitter Political Campaign: Promoted Tweets And TwoSides

Twitter Political Campaign: Promoted Tweets And TwoSides

By Victoria Fortnum and Alexandra Huskey

Twitter & Political Campaigns

Twitter recently announced they were going to begin selling sponsored ads to candidates and political committees and their political campaign. Adam Bain, Twitter’s president of global revenue, released a statement explaining how the company believes this new idea will allow users to connect with the issues and candidates they care about.

The tweets will appear as Promoted Tweets, identified by a purple check mark. The Promoted Tweets will appear in the timeline of Twitter users who follow a certain campaign and under various search terms. Candidates and political committees will also have the option to pay to show up on search trends and as a suggested ‘Tweeter” for users to follow.

Twitter ran its first political ad on Wednesday, September 21st, from GOP presidential prospect Mitt Romney. Some political figures have already made their mark on the social networking site. Only time will tell how Twitter’s new ad campaign will affect the 2012 elections.

Comparing View Points for Politics

We have already heard how President Obama utilized Facebook for his political campaign in 2008 and still uses it to stay in contact with his followers, but a new site helps you compare the stand points of all candidates.

TwoSides is a site created to compare candidates view points in a more effective way than has been done in the past.  This site will cover not only simple issues but more button-pushing stances as well.

Not only does this website want to share the viewpoint of the candidates but also wants the views of the people viewing the site. TwoSides allows you to comment or, according to Jennifer Van Grove of Mashable, allow you to share your ideas of the subject and how you really feel about a political issue. If you agree or disagree with an idea, you may also voice your opinion and see the percentage of others that feel the same.

This site will be a great tool for the 2012 elections and allow people to learn more about issues that they may not have known prior.