Tag Archives: 2015 super bowl

photo provided by Pauls Corporation.

Arizona Super Bowl Host Committee signs lease at Renaissance Square

Hines, the international real estate firm, announced today that the Arizona Super Bowl Host Committee has signed a 7,535-square-foot lease in Renaissance Square, a two-building, 965,000-square-foot Class A office complex located in the hub of downtown Phoenix.

Super Bowl XLIX is scheduled to be played at University of Phoenix Stadium on February 1, 2015, marking Arizona’s second Super Bowl in seven years.

Hines Managing Director Chris Anderson said, “We are honored that One Renaissance Square is the official headquarters building of the Arizona Super Bowl Host Committee. They are an outstanding addition to an already world-class tenant roster.”

“Renaissance Square is one of the premier office buildings in Phoenix, and we are thrilled to call it our new home for the next year. We look forward to hosting the world’s biggest single-day sporting event in 2015, all the surrounding activities, and the 2015 Pro Bowl,” said Arizona Super Bowl Host Committee Chairman David Rousseau.

One and Two Renaissance Square were designed by the architecture firm Emery, Roth & Sons, Inc., and were completed in 1987 and 1989 respectively. One Renaissance Square is 25-stories tall, and Two Renaissance Square contains 27 stories. The buildings are clad in red granite, connected by a pedestrian sky bridge, and boast numerous on-site amenities.

Renaissance Square is leased to large corporate tenants, such as Bryan Cave LLP, Ernst & Young and Quarles & Brady LLP, as well as many GSA tenants and prominent local businesses.

The Arizona Super Bowl Host Committee was represented in lease negotiations by Brad Anderson of CBRE. Jerry Noble of Cushman & Wakefield represented Hines, the building’s owner and property manager.

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Restaurants serve super-sized economic impact

Think about the celebration that occurred after Arizona was awarded  the 2015 Super Bowl.

Much of that excitement came because of the economic impact the Super Bowl will have on the state. But the restaurant industry in Arizona generates revenue equivalent to hosting two Super Bowls a month.

“Restaurants are critical to Arizona’s visitor industry – and vice versa,” said Debbie Johnson, president and CEO of the Arizona Lodging & Tourism Association. “Arizona attracts more than 37 million visitors annually and dining is the No. 1 activity for those visitors. So the success of the two industries are definitely intertwined.”

Arizona’s restaurant industry, which included 8,885 eating and drinking places of business in 2011, is expected to rake in $10.5 billion in sales this year, according to the National Restaurant Association. Arizona’s restaurants also employ 262,200 people, roughly 10 percent of the state’s workforce. That number is projected to grow 15.9 percent by 2023 to 303,800 – translating into 41,600 new jobs in the industry.

“While the Recession claimed 500 Arizona restaurants, the industry that was born out of the recession was stronger and more resilient,” said Steve Chucri, president and CEO of the Arizona Restaurant Association. “From 2007 on, Arizona’s industry sales have grown from $7.9 billion to $10.1 billion (in 2012) with extremely modest growth in the hungrier years of 2008-2010.”

Chucri said Arizona’s rate of restaurant sales growth, while once the top in the nation at 6.2 percent, is starting to fight its way back, growing at a little more than 3 percent each year, boosting this industry’s sales by an estimated $400 million annually.

“I think the restaurant community has stabilized and I sense an increasing confidence in the community,” said Steven Micheletti, CEO of Z’Tejas Southwestern Grill, which has five locations in Arizona and plans to add two more in the next year. “New restaurants are being built and being opened in interesting parts of the city. There is ongoing collaboration between great entrepreneurs happening, creating some great restaurant experiences. Operators are building restaurants in all types of buildings, creating really fun dining environments.”
A lot of the growth in Arizona’s restaurant industry is coming from entrepreneurs and chefs who are giving consumers different and unique dining experiences.
“Some of the strengths in Arizona’s restaurant industry include population growth, strong tourism, unmatched lifestyle and weather, and access to good produce,” said Russell Owens, president and COO of Fox Restaurant Concepts. “With all of these factors working together, there is more appeal for great chefs to come to Arizona to offer innovative new restaurants and fresh ideas. I think we are seeing more creativity today than over the last 20 years and this will positively shape the industry in Arizona for years to come.”

That influx of great chefs and innovative ideas has become an economic engine for the tourism industry.

“Scottsdale has seen a growth in chef-driven, independent restaurants, which are fueling our culinary scene,” said Rachel Pearson, vice president of community and government affairs for the Scottsdale Convention & Visitors Bureau. “Not only do our resorts boast award-winning chefs and restaurants, but now you can drive to every corner of Scottsdale and find unique culinary experiences from well-known chefs.”

Not only are many of the new restaurants that are popping up utilizing fresh ideas and concepts, they are also beginning to increasingly rely on local produce and products to help serve their customers.

“Arizona visitors are really looking for a unique and distinct dining experience that they can’t get back home,” Johnson said. “So trends that we’re seeing in both hotel/resort restaurants as well as off-site restaurants include utilizing local ingredients and offering menu items and experiences that provide a taste of the local community.”

Micheletti has seen an increasing shift to supporting local farmers and growers, but the “Local First” trend doesn’t stop there.
“There’s also a growing influence of local crafted beers and wines,” he said. “Guests really are reading menus and asking questions about ingredients and sourcing. It’s not just about calories anymore.”

In addition to Arizona-grown ingredients, Chucri said one of the most transcendent trends he sees in the industry is the desire for healthy foods.

“The tendency towards more healthful items for the entire family illustrates that consumers are looking to restaurants for more than an indulgent special occasion meal,” he said. “Restaurants are becoming a part of consumers’ daily lives, an extension of their family. Whether it be a compliment dish for Easter dinner, a post-Little League party, or a got-home-too-late-to-cook family dinner, restaurants have infused themselves into the fabric of families everyday lives … a trend that is certain to stick around.”

University of Phoenix, Glendale, 2015 Super Bowl

Arizona Lands 2015 Super Bowl

The third time is the charm as the NFL today awarded the 2015 Super Bowl to University of Phoenix Stadium in Glendale.

NFL owners meeting in Houston picked the Valley of the Sun over Tampa, Fla., for the 2015 game, Arizona previously hosted the Super Bowl in 1996 (at Sun Devil Stadium in Tempe) and in 2008 (at UOP Stadium).

The Super Bowl is expected to add a much-needed boost to the state’s sagging economy. In 2008, fans spent an estimated $500 million when the New York Giants beat the New England Patriots 17-14.

According to the Associated Press, Phoenix beat the Tampa area in the bidding on the second ballot. Tampa has hosted the game in 1984, 1991, 2001 and 2009. The 2012 Super Bowl is in Indianapolis. The next two after that will be in New Orleans and the New York/New Jersey area.

In a statement released today, the City of Glendale expressed pride in being the host city, calling the game, “ an economic engine that benefits our entire state. This decision is a positive reinforcement on the entire region, highlighting our ability to put Arizona on a stage for the world to see.

“Glendale’s opportunity to host a Super Bowl honors the continued commitment to Arizona voters to use the state-of-the-art University of Phoenix stadium and the amenities and infrastructure that were built around the stadium in Glendale to attract hundreds of thousands of people while also pumping money into the local economy. “

It will be Super Bowl XLIX – the 49th title game.

Video: Super Bowl heads back to the desert

Read more about the 2015 Super Bowl news from the Associated Press.