With a vibrant room full of inspirational artwork and a sensational woman sitting behind the desk, the feeling of thrill cannot help but overwhelm a client that walks into the 224 Apparel office of Chief Creative Officer Ali Matthews Radow.
224 may seem like an unorthodox name for an apparel company, but a name with special meaning behind it.
On Feb. 24, 2010 two young entrepreneurs met over coffee to discuss and create a new apparel division of the existing BMSS, Business Management and Strategic Solutions, a referral only lifestyle management company for professionals.
Not only was this the start of a business venture, but the day that Radow met her future husband-CEO of BMSS Jonathan Radow.
“We complement each other very well as a team,” Radow said. “He’s the business and logistics side and I just want to dig my hands into everything creative. The pairing together is what really makes the company function at its core.”
224 Apparel is referral-based business that provides custom apparel to everyone from corporate businesses to collegians and everyone in between, according to Radow.
“We like to stick to our goal of referral- based business and not knocking on any doors,” Radow said. “ Knowing that people are coming here because they want to work with us is what we love and that’s what’s important.”
By word of mouth 224 has taken over the collegiate market of apparel, now working in over 300 campuses nationwide and Canada with growing numbers every single day.
“The collegiate market is something that just has kind of taken off on its own,” Radow said. “With the ability to share everything across the board with social media platforms and pictures it has just kind of organically spread virally through the collegiate market on its own.”
Radow’s passion for creativity, art and her experience in Greek life at Arizona State University attributes to the success the company has had in the collegiate market. With their innovative designs and out-of-the-box thinking, 224 has the ability to push the envelope and create something unique for each and everyone one of their clients, according to Radow.
“The best part of working with Ali and 224 is the ability to meet face-to-face and bounce off each other’s ideas,” ASU Delta Gamma’s Director of Apparel and 224 Apparel Client Katie Stewart said. “We have the ability to truly get to know Ali and the company not just through emails but meetings, and create more of a connection than just simply looking at products and purchasing.”
With 224’s genuine care and the quality they provide their clientele, it is no wonder the company has grown significantly in the last year. Radow anticipates big growth in the upcoming year but intends to stay true to the values that distinguish them apart from any other company. From the design, to customer service, to receiving the product at your door, 224 is there every step of the way.
From her early years in Greek life to her passion of all things creative, Radow and 224 Apparel have been able to transform a young entrepreneur’s dream into a successful business owner’s reality.
“We are so excited to be designing a new generation of clothing for our collegiate clients,” 224 Apparel’s Account Executive Holly Haro said. “It doesn’t matter if you are a Kappa in Washington or a Phi Mu from Georgia, 224 has something for you.”
224 Apparel is much more than a T-shirt company, it is a brand that represents who a client is, where they come from and their identity.