Tag Archives: aarp

Senior Adult Man Working Out in the Gym.

Youfit joins SilverSneakers program

Youfit Health Clubs is now a partner in the “SilverSneakers” program – and Phoenix-area seniors stand to benefit greatly.

SilverSneakers is a program that encourages seniors to take control of their health, with an emphasis on physical activity. It provides a free fitness-club membership for seniors at any participating club across the country. And many health plans are now offering it as a benefit.

As a result of Youfit Health Clubs’ participation, seniors with healthcare plans such as Humana, AARP, AvMed, and Universal Health Care will now enjoy free membership in any of Youfit’s six clubs in the Valley…as well as the additional new clubs opening soon. They’ll be able to work on their strength, flexibility, balance, and endurance. And they’ll have access to a specially trained Program Advisor, to introduce them to SilverSneakers and to help them get started.

“We’re really excited about our involvement in the SilverSneakers program” says Rick Berks, founder and President of Youfit Health Clubs.”It’s a win-win situation. For seniors, it’s a great chance to get in shape, and enhance their overall health. And for us, it’s a chance to give something back to the great Arizona communities that have really supported our clubs.”

Berks founded Youfit Health Clubs in 2008. He now has 41 of the “Greenest” health clubs in America – and big plans for the Valley.

“Today’s seniors want to exercise,” Rick Berks says. “But money is often a consideration to people on fixed incomes. And older people are sometimes uncomfortable walking into a health club. But, with SilverSneakers, there’s no fee. And no one will ever have to be uncomfortable walking into a health club anymore…because there’ll be plenty of other seniors there, too.”

Podcast: Baby Boomers Redefining Retirement

Podcast: Baby Boomers Redefining Traditional Retirement

The baby boomers generation, comprised of about 90 million people, are beginning to head in retirement, but where are they headed?

In this week’s edition of the AZ Business Magazine’s podcasts, we’ll take a look at not only where the baby boomers will take up residence, but also how this transition into retirement looks, as well as the economical impact it can have in Arizona.

Starting back on January 1, 2011, 10,000 baby boomers will reach the age 65 every day for the next 19 years.

But the baby boomer generation is beginning to redefine how the public sees traditional retirement. According to a survey from the AARP, about 40 percent of baby boomers plan to continue to work until they drop.

It is evident that this new approach to retirement is filled with a generation of citizens looking to live an active lifestyle, and retirement communities filled with amenities can provide exactly what baby boomers are looking for.

With Arizona’s ideal weather and land to build on, new communities will being to take advantage of this new, in-demand market.

But how does this help our economy?

Baby boomers will begin to move to the Valley to call it home for retirement, and while doing so, they will begin to spend money, putting more into our economy; more people equals more demand for businesses and goods.

But what happens when the baby boomer community is gone? Will we still need these communities that were built to meet their needs? Or will businesses and communities have to close up shop once the demand is done?

This week, I spoke with Deborah Blake, vice president of marketing for Robson Resort Communities, about why the baby boomers are so interested in these active, adult living lifestyle communities and what we can expect to see here in Arizona as a result of that.

Also, Joe Scarp, owner and broker of Better Homes and Gardens Real Estate Phoenician Properties, called into the podcast to shed some insight on what kind of real estate trends we can expect here in Arizona and how the baby boomers will provide an impact on the state’s economy.

Hit play below to tune into this weeks podcast about the baby boomers generation, and don’t forget to leave a comment!