Tag Archives: active adult communities

Lennar Pinnacle NextGen Plan at Victory

Lennar re-enters Arizona active adult business

After a 12 year hiatus, Lennar Arizona is back in the business of creating homes within an active adult community.  “The timing was right for us as a company, and certainly as a nation with the growing number of Baby Boomers who are looking for new lifestyles and homes,” said Alan Jones, Lennar Arizona president.  Lennar was invited by DMB to build in the new active adult Victory district within Verrado in Buckeye. “We were honored to be selected and jumped on the opportunity to be a part of a fresh offering for the age 55+ home buyers, ” said Jones.    Lennar’s last local active adult community was Ventana Lakes in Peoria.

DMB developed Victory to bring something new and unique to the highly competitive active adult community marketplace.  “Part of the Victory story is offering homes built by four home builders – more customer choice and authentic looking neighborhoods.   Lennar is a long-standing, highly respected and trusted home builder.   The “Everything’s Included®” and Next Gen® – The Home Within a Home® designs are totally unique to the Active Adult category and based on extensive consumer research, we were confident that Lennar had what the new customer wants in new homes built with their lifestyle in mind,” said Deborah Blake, President of the Active Adult Lifestyle and Development Group of Cecilian Worldwide, which has consulted on the strategic marketing, as well as brand and creative strategy.

Victory resonates with buyers like Rick and Sharron Howell who moved from Carefree, AZ to Goodyear a year and a half ago, renting a home,  to test the waters of living on the west side of the Valley.  They love the location and the small-town-feel of Verrado.  And after confirming with some real estate agents that Lennar builds a good home, they selected an enhanced Summit plan, along with a great home site. And, Lennar’s “everything included” offering made the selections easy.  “I didn’t want to wade through 40 pages of upgrade choices, which can be quite confusing,” said buyer Sharron Howell.  The Howells are looking forward to moving in, getting settled and enjoying the lifestyle.  “We will be hiking, biking, playing golf, swimming and working out in the gym when it’s completed. And, in the evening we’ll sit in our backyard with a glass of wine and look at the impressive mountains and the stars,” noted Sharron Howell. 

Lennar is building five different single-story home plans in Victory, including the 2,136-square foot single-story Pinnacle, a Next Gen® plan. This concept has been a huge success in the marketplace as it basically offers two homes under one roof, with one payment. The Next Gen® suite is attached to the main home via an interior door, and includes a bedroom, bathroom, living room, kitchenette and privacy.  Lennar has identified dozens of uses for the Next Gen® suite – from a comfortable home for aging parents, boomerang young adults, home office, or guest room. 

The idea of creating two living spaces under one roof was driven by the aging of America and a soft economy.  “Many people in mid-life want a safe and comfortable space for their parents.  Having them just a door away offers privacy, yet inclusion, and that has been a home run for Lennar. It has helped created some powerful family bonds,” said Jones. 

Later this year, the Victory clubhouse is expected to open for the exclusive use of the active adult district residents.  Meanwhile Victory at Verrado residents enjoy the community pool, Verrado Golf Club, shopping and restaurants in downtown Verrado, parks, 21 miles of trails, clubs and community events.

Lennar, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. The company builds affordable, move-up, and retirement homes primarily under the Lennar brand name. The company has been building in Arizona for nearly 40 years and owns considerable land holdings in the state. For the latest Lennar information, visit any of the following: Lennar.com, Facebook.com/LennarPhoenix; YouTube.com/LennarPhoenix; Twitter.com/LennarPhoenix.

PLAYHOUSE 2014

Brookfield donates playhouse to Phoenix Zoo

Brookfield Communities, a successful master-plan developer of two Arizona active adult communities and large land-holder, is helping to raise funds for the Phoenix Zoo’s conservation and educational programs for a second consecutive year. The Phoenix-based developer and home builder has teamed up with its architect partners to custom design and build a unique western themed playhouse for the zoo to giveaway through its annual raffle.

Phil Petersen, founder and president of Brookfield Communities and also a Phoenix Zoo board member stated, “We are proud to be working with the Phoenix Zoo again and hope the playhouse helps raise significant dollars and awareness for worthy zoo programs. This year’s playhouse is really incredible. It’s a miniature western town with a hotel and a jail. The kids will love it!”

The Western Town playhouse is a spacious, two-room, professionally hand-crafted, high-quality, playhouse which will be raffled by the Zoo. Its custom design features old western swinging doors and a wraparound porch. Raffle entries are $20 each or six for $100. They can be purchased at www.phoenixzoo.org/rendezzoo, by visiting the Zoo’s Guest Services Lobby (admission to the Zoo is not required for viewing or purchasing an entry to win) or on Saturday, Oct. 11 during the Zoo’s Rendez-Zoo event.

The playhouse is now on display at the Phoenix Zoo and is available for viewing during regular Zoo hours. One winner will be randomly selected on Oct. 11 via a computer drawing, the evening of the Phoenix Zoo’s annual benefit, Rendez-Zoo. The winner does not need to be present to win.

In 2013, Brookfield Communities donated a pair of playhouses that helped raise funds for various zoo programs and initiatives. Once again this year, Christoph Kaiser of Christoph Kaiser, LLC and Larry Allen of 33 North Architects designed the playhouse.

“We are pleased that Brookfield Communities and its architect partners are providing this hand-crafted playhouse to help raise money for the Phoenix Zoo,” said Bert Castro, president and CEO of Arizona Zoological Society/Phoenix Zoo. “The playhouses were a big hit last year so we’re looking forward to what this year brings.”

To purchase raffle entries, visit phoenixzoo.org/rendezzoo.

playhouse

Homebuilder donates playhouses to Phoenix Zoo charity

Brookfield Communities, a successful master-plan developer of two Arizona active adult communities and large land-holder, has teamed up with its architect partners to custom design and build two unique playhouses to help raise money for the Phoenix Zoo’s conservation initiatives and educational programs.

Phil Petersen, founder and president of Brookfield Communities and also a Phoenix Zoo board member stated, “We are proud to be working with the Phoenix Zoo and hope these playhouses help raise significant dollars. Special thanks to Christoph Kaiser of Christoph Kaiser, LLC and Larry Allen of 33 North Architects for designing these one-of-a-kind playhouses.”

‘Wild Child Playhouse’ the first of two houses, is an animal themed, 56-square-foot, two room, professionally hand-crafted, high-quality, playhouse – being raffled by the Zoo. Its custom design features a covered wrap around porch, a built in play table and desk. Raffle entries are $20 each or six for $100. They can be purchased at www.PhoenixZoo.org, by visiting the Zoo’s Guest Services Lobby (admission to the Zoo is not required for viewing or purchasing an entry to win) or on Saturday, Oct. 12 during the Zoo’s Rendez-Zoo event.

The playhouse is now on display at the Phoenix Zoo and is available for viewing during regular Zoo hours. One winner will be randomly selected on Oct. 12 via a computer drawing, the evening of the Phoenix Zoo’s annual benefit, Rendez-Zoo. The winner does not need to be present to win.

Additionally, a second playhouse is currently being designed by Brookfield Communities and its partners. This one, which will be shaped like a bird house, will be included in Rendez-Zoo’s silent auction portion of the evening on Oct. 12.

“We are pleased that Brookfield Communities and its architect partners are providing these
professionally-designed handcrafted playhouses to help raise money for the Phoenix Zoo,” said Bert Castro, president and chief executive officer of Arizona Zoological Society/Phoenix Zoo. “Judging from the impressive renderings, these playhouses are sure to be a hit.”

The fourth annual Rendez-Zoo will be held at the Phoenix Zoo on Saturday, Oct. 12. The festivities will begin with a welcome in the Zoo’s Plaza by some of the Phoenix Zoo’s animals and their keepers. Guests will then embark on their culinary adventure in the new C.W. & Modene Neely Education and Event Center, where some of the Valley’s best known restaurants, wineries and breweries will offer tasty delights. This will also be the time to experience a preview of ZooLights and bid on unique items and travel experiences in the silent auction. An elegant dinner will be served lakeside by Chef Skip Hause of Fabulous Food, followed by an exciting live auction, dancing to the sounds of Ron Alosi and late-night coffee under the stars.

To purchase raffle entries and/or make reservations for Rendez-Zoo, visit phoenixzoo.org/rendezzoo.