Tag Archives: ADDY Awards

advertising

Cramer-Krasselt Dominates 2014 ADDY Awards

The local advertising industry celebrated its version of the Oscars last weekend and Cramer-Krasselt dominated the competition with 18 awards, including two gold, five silver and 11 bronze honors for a wide range of clients.

Hosted by the Metro Phoenix Chapter of the American Advertising Federation, the annual ADDY Awards honor advertising excellence in print, radio, television, digital, out-of-home and other categories.

A record 500 entries were evaluated by a distinguished panel of judges representing the nation’s top advertising and integrated marketing agencies.

“Our work is based on the idea that the brand with the most friends wins,” said Ian Barry, C-K’s senior vice president and executive creative director. “We work tirelessly to uncover insights that not only help us create memorable work for a wide range of clients, but that also drive their businesses.”

Among C-K’s award-winning work was:

Arizona Science Center
(Out-Of-Home: Bronze Winner)
C-K extended its “Never Stop Wondering” campaign inside Arizona Science Center to ask questions about, well, everything.

Phoenix Coyotes
(Newspaper: Bronze Winner)
The “Hungrier than Ever” campaign conveyed new ownership’s commitment to the team and a renewed commitment to Phoenix Coyotes’ fans.

MGM Grand
(Consumer or Trade Publication: Silver Winner)
Print ads in high-profile publications such as Entertainment Weekly, Bon Appetit and Travel + Leisure underscored MGM Grand’s position as the ultimate entertainment authority in Las Vegas, with legendary events, along with world-class nightlife, dining and shows.

Monterey County Convention and Visitors Bureau
(Newspaper: Bronze and Silver Winner)
“Grabbing life by the moments” was the premise of a new campaign for Monterey County Convention and Visitors Bureau. The idea was to highlight the amazing moments visitors can experience in Monterey, layered with the destination’s carpe diem attitude toward life.

Salt River Project (TV: Bronze and Silver Winner)
It feels good to save money and energy. This campaign brings that good feeling to life with light-hearted and exaggerated scenarios in TV, online, radio, and print. C-K also worked to secure specific media placements that align with “feel good” moments.

Valley Toyota Dealers (TV: Bronze, Silver and Gold Winner)
Eight years and still going strong, C-K’s “Pat” campaign for Valley Toyota Dealers took the quirky spokesperson’s antics to a new level, while driving robust vehicle sales.

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Beau Lane Named Ad Person of the Year

Beau Lane, Chief Executive Officer of E.B. Lane, was named Ad Person of the Year at this year’s Phoenix ADDY Awards. The award was presented March 2 at the 28th Annual ADDY Awards Gala hosted by The Phoenix Ad Club and AD 2 Phoenix.

The ADDY Awards are the advertising industry’s largest and most representative competition, with the mission to recognize and reward creative excellence in the art of advertising. The Ad Person of the Year is one of the most prestigious awards presented at the event, with the winner chosen by the Ad2 Phoenix board of directors. Among a multitude of nominations, the winner must be an industry leader who is dedicated to making a positive impact through local community service, a contributor to the betterment of advertising, and presently active in advertising, marketing or communications.

Beau possesses extensive experience in sales and marketing, and supervises the daily operations and management activities of E.B. Lane in Phoenix and Denver. He has supervised successful advertising programs for numerous high profile clients, including Cable ONE, National Bank of Arizona, Arizona Cardinals and the Arizona Lottery, winners of four ADDY awards. Most notable, under Beau’s leadership, E.B. Lane oversaw the marketing efforts of Super Bowl XLII in 2008, and played an instrumental role in bringing the Super Bowl back to Arizona in 2015.

“It is rewarding to receive recognition as Ad Person of the Year,” Beau Lane CEO of E.B. Lane said. “I am fortunate to have such hard working and talented associates delivering exceptional results for our clients. Receiving spotlight recognition for our work along with one of our valued clients, the Arizona Lottery, is especially gratifying.”

In addition to Beau’s award, E.B. Lane earned four ADDY Awards this year for Arizona Lottery campaigns, including awards for the New $2 Powerball Jackpot Chasers and Hall of Winners Gaggle, in the television category, and an award for The Arizona Lottery Gift Shop campaign in the digital advertising category. In addition, E.B. Lane, in conjunction with True Story Films took home an ADDY in the sales promotion category for Arizona Lottery’s How the Money Helps: CASA spot, and partner, audioEngine|west won an ADDY in the music with lyrics category for the New $2 Powerball Jackpot Chasers TV spots.

To view the winning Arizona Lottery advertisements and the digital Gift Shop, visit www.arizonalottery.com. For more information about E.B. Lane, visit www.eblane.com.