advertising Archives

RIESTER HQ moves to the Camelback Corridor

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by in AZRE Magazine | Office

RIESTER moved its offices to a more spacious and centrally situated building in the Phoenix-metro area. ‘RIESTER on Camelback’ is located at 3344 E. Camelback Road and marks a new era for the Firm that formerly operated for more than 18 years from two adjacent buildings in the Roosevelt Historic District. RIESTER’s move was made possible by… Read More →

Lavidge adds several new clients to roster

Content Marketing

Lavidge, a full-service advertising, public relations, communications, consulting and interactive marketing agency, added several new clients to its roster. Lavidge has partnered with East Valley Partnership, a coalition of civic, business, educational and political leaders dedicated to the economic development and promotion of the East Valley of Greater Phoenix. The partnership advocates for changes/improvements in… Read More →

Lead generation is the new frontier in advertising

sales

“Today’s buyer is 75-90 percent of the way through their purchase journey before they reach out to the vendor,” according to Lorie Wizdo of Forrester Research. Technology has seriously changed the sales process. Buyers now search to find the seller – from listings and reviews to social media pages, we can find a company’s online… Read More →

Cramer-Krasselt Dominates 2014 ADDY Awards

advertising

The local advertising industry celebrated its version of the Oscars last weekend and Cramer-Krasselt dominated the competition with 18 awards, including two gold, five silver and 11 bronze honors for a wide range of clients. Hosted by the Metro Phoenix Chapter of the American Advertising Federation, the annual ADDY Awards honor advertising excellence in print,… Read More →

Banner Alzheimer’s Foundation Honor Lavidges

Medical Technology - AZ Business Magazine January/February 2012

Banner Alzheimer’s Institute (BAI), and its nonprofit Banner Alzheimer’s Foundation, will present its 2013 “Powerful Mind Award” to Bill and Julie Lavidge at its annual fete and fund-raiser, “A Night to Remember,” on Saturday, Oct. 19 at the Musical Instrument Museum. Bill Lavidge is CEO of The Lavidge Company (TLC), a full-service advertising, public relations,… Read More →

Facebook Is Top Social Media Site for Marketing Spend

facebook1

What are the hot spots for social media marketing in the coming year? According to a new survey by The Creative Group, more than six in 10 (62 percent) advertising and marketing executives interviewed said they expect companies to increase their spending on Facebook marketing in the next 12 months. This is up from 53… Read More →

Lavidge Launches National Campaign with Dole

Internet Marketing Words, Off Madison Ave
by in Business News | Marketing

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign. TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long… Read More →

Alliance Airport Advertising invests over $2.5 million at Sky Harbor

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by in Business News | Marketing | Tech

As one of the 10 busiest airports in the United States, Phoenix Sky Harbor serves as a gateway to a city on the move. Phoenix is home to four major professional sports teams, a multitude of destination resorts, and well-respected education, technology and corporate establishments. Now after a recent overhaul, the airport reflects the city’s… Read More →

Fennemore Craig Hires Legal Marketing Professional

Whitney Murray

Fennemore Craig, a full-service law firm based in Phoenix, is expanding its marketing team hiring Whitney Murray. As Marketing Manager, Murray will oversee the firm’s advertising and public relations efforts for Fennemore Craig’s offices in Phoenix, Tucson, Denver, Las Vegas, Reno and Nogales. Relocating from Boston, Murray led marketing and new business efforts for Prince… Read More →

SkyMall merges with Xhibit

technology
by in Business News

SkyMall, the Phoenix-based specialty retailer and preferred partner in the loyalty marketplace, has merged into a subsidiary of Xhibit Corp. (OTCQB: XBTC), a leading provider of digital marketing and advertising solutions. The combined companies will focus on the next generation interactive platform to provide the 650 million viewers of SkyMall’s and more than 135 million… Read More →

‘Deal of the Year’ Recognized at May 7 Event

deal
by in Business News | Economy | Events

Maybe it didn’t seem like a big deal at the time. Or maybe it did. Either way, it’s about to enter the spotlight. It’s the “Deal of the Year,” an award given by the Association for Corporate Growth-Arizona to recognize a deal or transaction that took place in Arizona in the past year that had… Read More →

'Deal of the Year' Recognized at May 7 Event

deal
by in Business News | Economy | Events

Maybe it didn’t seem like a big deal at the time. Or maybe it did. Either way, it’s about to enter the spotlight. It’s the “Deal of the Year,” an award given by the Association for Corporate Growth-Arizona to recognize a deal or transaction that took place in Arizona in the past year that had… Read More →

Alliance Airport Advertising lands Sky Harbor contract

Shauna Forsythe
by in Business News | Marketing | Travel

Alliance Airport Advertising has been awarded the Phoenix Sky Harbor International Airport Advertising contract as of December 1, 2012 for a seven-year period with a 3-year potential extension.  As a result of the award, Alliance Airport Advertising will be investing approximately $3 million in new, state-of-the-art advertising equipment into Sky Harbor International as part of… Read More →

FDA picks Riester for anti-smoking campaign

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by in Business News | Marketing | Small Biz

Adweek has reported that the FDA has picked six agencies — including Phoenix-based Riester, which has previously been involved in youth tobacco prevention advertising — to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process that began in September 2011, Grey,… Read More →