Tag Archives: advertising

advertising

Cramer-Krasselt Dominates 2014 ADDY Awards

The local advertising industry celebrated its version of the Oscars last weekend and Cramer-Krasselt dominated the competition with 18 awards, including two gold, five silver and 11 bronze honors for a wide range of clients.

Hosted by the Metro Phoenix Chapter of the American Advertising Federation, the annual ADDY Awards honor advertising excellence in print, radio, television, digital, out-of-home and other categories.

A record 500 entries were evaluated by a distinguished panel of judges representing the nation’s top advertising and integrated marketing agencies.

“Our work is based on the idea that the brand with the most friends wins,” said Ian Barry, C-K’s senior vice president and executive creative director. “We work tirelessly to uncover insights that not only help us create memorable work for a wide range of clients, but that also drive their businesses.”

Among C-K’s award-winning work was:

Arizona Science Center
(Out-Of-Home: Bronze Winner)
C-K extended its “Never Stop Wondering” campaign inside Arizona Science Center to ask questions about, well, everything.

Phoenix Coyotes
(Newspaper: Bronze Winner)
The “Hungrier than Ever” campaign conveyed new ownership’s commitment to the team and a renewed commitment to Phoenix Coyotes’ fans.

MGM Grand
(Consumer or Trade Publication: Silver Winner)
Print ads in high-profile publications such as Entertainment Weekly, Bon Appetit and Travel + Leisure underscored MGM Grand’s position as the ultimate entertainment authority in Las Vegas, with legendary events, along with world-class nightlife, dining and shows.

Monterey County Convention and Visitors Bureau
(Newspaper: Bronze and Silver Winner)
“Grabbing life by the moments” was the premise of a new campaign for Monterey County Convention and Visitors Bureau. The idea was to highlight the amazing moments visitors can experience in Monterey, layered with the destination’s carpe diem attitude toward life.

Salt River Project (TV: Bronze and Silver Winner)
It feels good to save money and energy. This campaign brings that good feeling to life with light-hearted and exaggerated scenarios in TV, online, radio, and print. C-K also worked to secure specific media placements that align with “feel good” moments.

Valley Toyota Dealers (TV: Bronze, Silver and Gold Winner)
Eight years and still going strong, C-K’s “Pat” campaign for Valley Toyota Dealers took the quirky spokesperson’s antics to a new level, while driving robust vehicle sales.

Medical Technology - AZ Business Magazine January/February 2012

Banner Alzheimer’s Foundation Honor Lavidges

Banner Alzheimer’s Institute (BAI), and its nonprofit Banner Alzheimer’s Foundation, will present its 2013 “Powerful Mind Award” to Bill and Julie Lavidge at its annual fete and fund-raiser, “A Night to Remember,” on Saturday, Oct. 19 at the Musical Instrument Museum.

Bill Lavidge is CEO of The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency. Bill and Julie serve as Vice Chairs of The BAI Breakthrough Campaign Cabinet, a $40 million fund-raising initiative to help fund groundbreaking Alzheimer’s research and support BAI’s nationally recognized care model for patients and families made possible by philanthropic investments from individuals, corporations and foundations. The campaign was launched in 2011. In addition, Julie Lavidge serves on the Banner Alzheimer’s Foundation Board of Directors and is a founding member of Women Inspiring Scientific Progress (WISP), a Phoenix-based community group dedicated to advancing Alzheimer’s research through education and advocacy.

Each year, BAI recognizes outstanding contributions from member volunteers and honors them with the Powerful Mind Award. Last year’s recipient was Gene D’Adamo, vice president of community relations for Republic Media, which operates The Arizona Republic and 12 News.

“We are proud to be involved in such a great organization like Banner Alzheimer’s Institute and are humbled to receive the Powerful Mind Award,” said Bill Lavidge. “The pioneering research being done at BAI is truly groundbreaking and inspiring. We believe there are many deserving candidates for this award and we are grateful for the recognition.”

The Breakthrough Campaign is a collaboration between a team of renowned scientists and clinicians and an outstanding group of individuals, corporations and foundations dedicated to funding the breakthrough that could change lives for generations to come.

“Bill and Julie exemplify the spirit of selflessness and dedication necessary to foster great change and even greater outcomes,” remarked Andy Kramer-Petersen, president and CEO of Banner Alzheimer’s Foundation. “The way they have, for years, rallied around the cause, given of their time and talents, and engaged others in the mission to end Alzheimer’s is admirable and most certainly a powerful reminder of the impact we can all make.”

More information about The BAI Breakthrough and the work being done at BAI can be found at www.banneralz.org.

Through its research and care, Banner Alzheimer’s Institute is dedicated to the goal of ending Alzheimer’s disease without losing another generation. It is helping to launch a new era of Alzheimer’s research – treatment and prevention at the pre-symptomatic stage – and to establish a new comprehensive model of care. Established in 2006 by Banner Health, one of the country’s largest nonprofit health care systems, BAI has a three-fold focus: to conduct revolutionary studies in the detection, treatment and prevention of Alzheimer’s; to set a national standard of patient and family care; and to forge scientific collaborations that bring together institutions and disciplines internationally.

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Facebook Is Top Social Media Site for Marketing Spend

What are the hot spots for social media marketing in the coming year?

According to a new survey by The Creative Group, more than six in 10 (62 percent) advertising and marketing executives interviewed said they expect companies to increase their spending on Facebook marketing in the next 12 months. This is up from 53 percent who planned to boost their Facebook budget one year ago. Executives also anticipate companies will channel more marketing dollars toward LinkedIn (51 percent) and Google Plus (50 percent), up from 38 percent and 41 percent of respondents, respectively, last year.

The national survey was developed by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals. It was conducted by an independent research firm.

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Lavidge Launches National Campaign with Dole

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign.

TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long Dole campaign. The Peel the Love theme focuses on the fun, versatility and universally loved aspects of the iconic yellow fruit, which Dole grows more of globally than anyone else. The campaign is playful and modern, utilizing vibrant, summer colors, that invites people to Peel like a kid again. Dole. Peel the love.

TLC’s team created the overall campaign concept, developed the messaging and visual direction, and worked on in-store promotional materials including posters and special recipe cards. Additionally, the agency oversaw the production of the campaign standards guide, working in collaboration with Dole’s public relations and interactive agencies that extended the campaign through additional channels.

A feature of the Peel the Love campaign is the Peel the Love Summer Food Truck tour that will be visiting banana-loving cities across the country. The brightly colored Peel the Love food truck, featuring TLC designs, is staffed by healthy-eating advocates and will stop at supermarkets, parks and other venues to dispense samples and recipes that use DOLE Bananas in fun ways. The truck will be making several stops in Phoenix, Arizona and surrounding areas from June 27 through July 6. Dates, times and truck stop locations can be found at www.dole.com/peelthelove.

“We’re extremely proud to have worked with Dole on this campaign,” says Bob Case, chief creative officer of TLC. “The work was strategically driven, smart, and incredibly fun to do – we thank Dole for the opportunity and look forward to continuing our work with them.”

TLC is a Phoenix based full-service advertising, public relations, and interactive marketing agency offering best-in-class traditional and leading-edge marketing services all in-house. Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services. Lavidge serves prominent national, regional and local brands including Dole, United Rentals, Phoenix International Raceway, Republic Services, Discount Tire, Blue Cross Blue Shield of Arizona, Massage Envy, Phiten USA, Banner Health, McDonald’s and many more. The agency has helped companies increase sales, raise brand awareness and grow their businesses.

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Alliance Airport Advertising invests over $2.5 million at Sky Harbor

As one of the 10 busiest airports in the United States, Phoenix Sky Harbor serves as a gateway to a city on the move. Phoenix is home to four major professional sports teams, a multitude of destination resorts, and well-respected education, technology and corporate establishments. Now after a recent overhaul, the airport reflects the city’s status as a modern, vibrant destination. Sky Harbor’s new advertising contractor, Alliance Airport Advertising, has invested over $2.5 million in new media, including digital walls, oversized LED backlit signs, touch screen technology and interactive display areas. The recent installations will offer local companies a more innovative approach to reaching the over 40 million travelers served by Sky Harbor every year.

“All of the old equipment has been removed. We’ve eliminated visual clutter, replacing old signage with dynamic displays,” says Shauna Forsythe, president & CEO of Alliance. “There are fewer signs, but the look is streamlined and the impact is much larger.”

Advertisers can choose to use the new Baggage Claim Digital Network to deliver their message in high definition at every carousel in the airport. Passengers waiting for their bags or walking through the baggage claim area cannot miss seeing full-motion video on over 40 70” LCD screens. Ads will run about 10 seconds each on all screens, looping about every two minutes.

Local hospitality and transportation businesses will have more direct access to traveling customers thanks to technologically-enhanced Courtesy Centers inside all three baggage claims. Featuring new digital panorama walls, the Courtesy Centers are designed to provide a more engaging and informative experience for the customer.  Users can quickly direct-dial a hotel or shuttle, or use a touch screen to learn more about participating businesses, then direct-dial for reservations, order a shuttle, or even have a text message with more information sent to their smart phones.  For the advertisers, the option of content delivery direct to the user’s phone and the informative touchscreen interaction offer flexibility and a better way to talk to their customers when arriving in Phoenix.

Non-electronic media will offer high impact as well. Large-scale fabric banners will reside in high-traffic areas such as over elevators, concourse walkways and baggage claim, catching the eye with sharp graphics and brushed aluminum frames. Alliance will also work with advertisers to create custom sponsorships with interactive exhibits and displays. The area current sponsor Courtyard by Marriott, features a simulated hotel lobby complete with Wi-Fi and plush seating to re-create the guest experience.

In late June, potential Sky Harbor advertisers will have the opportunity to experience the improvements in person. Alliance will host a series of hour-long tours for interested businesses to see how the new innovations can impact their advertising message. All companies and organizations are invited to participate, particularly those with strong ties to the local community.

“Our vision is not to bombard travelers with commercial messages, but rather to provide a snapshot of what the Valley has to offer,” says Forsythe. “Our advertisers will represent the vibrancy and diversity that comprises Phoenix, from economic development and education to healthcare and cultural events and attractions.”

For more information about Alliance Airport Advertising contact Shauna Forsythe at 702-362-4777.  To inquire about advertising opportunities, contact Monica Farrell at 480-347-9015.

Whitney Murray

Fennemore Craig Hires Legal Marketing Professional

Fennemore Craig, a full-service law firm based in Phoenix, is expanding its marketing team hiring Whitney Murray. As Marketing Manager, Murray will oversee the firm’s advertising and public relations efforts for Fennemore Craig’s offices in Phoenix, Tucson, Denver, Las Vegas, Reno and Nogales.

Relocating from Boston, Murray led marketing and new business efforts for Prince Lobel Tye LLP law firm. Murray’s areas of expertise, include marketing, business development, public relations, event management and corporate communications. Murray holds a Master of Science in Communications Management from Simmons College.

technology

SkyMall merges with Xhibit

SkyMall, the Phoenix-based specialty retailer and preferred partner in the loyalty marketplace, has merged into a subsidiary of Xhibit Corp. (OTCQB: XBTC), a leading provider of digital marketing and advertising solutions.

The combined companies will focus on the next generation interactive platform to provide the 650 million viewers of SkyMall’s and more than 135 million loyalty division members a comprehensive and enhanced client experience.

“SkyMall and Xhibit are a perfect match of innovation, marketing and technology,” said SkyMall CEO Kevin Weiss, who will serve as CEO of Xhibit Corp. “This merger enables SkyMall with significant opportunities to create heightened value for our partners and customers. With the help of Xhibit’s team, we look forward to expanding our industry-leading platforms around the world.”

The combination of Xhibit’s large digital media distribution network and SkyMall’s growing merchants and customer reach will create a world-class consumer merchandising and relationship platform. SkyMall’s catalog is currently available to 80 percent of U.S. domestic travelers. SkyMall is also the preferred loyalty partner provider to iconic enterprises in finance, gaming and hospitality verticals.

“We are excited to bring these two companies together,” said Chris Richarde, Xhibit’s founder, who will now serve as President of Xhibit Corp. “At Xhibit’s core, we have focused on building communities that link consumers with product and service providers while enhancing the purchasing process. We believe that our platform will enhance the shopping experience for SkyMall’s suppliers, customers and members.”

Najafi Companies, owners of SkyMall prior to the merger, will remain a major shareholder of Xhibit Corp. “Xhibit is a leading marketer and their industry expertise will give SkyMall a strong competitive advantage,” added Najafi Companies CEO Jahm Najafi. “This merger positions the combined company properly for continued growth both domestically and internationally.”

Xhibit has acquired all of the outstanding capital stock of the SkyMall parent for newly-issued shares of Xhibit common stock representing approximately 40 percent of the total outstanding shares of Xhibit capital stock. The transaction was structured as a merger of a newly-formed Xhibit subsidiary into the SkyMall parent, and was unanimously approved by the boards of directors of Xhibit and the SkyMall parent and by the shareholders of the SkyMall parent.

deal

‘Deal of the Year’ Recognized at May 7 Event

Maybe it didn’t seem like a big deal at the time. Or maybe it did. Either way, it’s about to enter the spotlight.

It’s the “Deal of the Year,” an award given by the Association for Corporate Growth-Arizona to recognize a deal or transaction that took place in Arizona in the past year that had a beneficial impact on the companies involved. The award will recognize a deal/transaction in the Arizona marketplace involving established businesses with between $10 and $500 million of revenue that closed in calendar year 2012.

The Deal of the Year Award will be given out on May 7 at a dinner at the Arizona Biltmore. The ACG signature event begins with a networking session at 4:30 p.m. and culminates with the award presentation starting at 6:45 p.m.

The three finalists for Deal of the Year are:

• Alerion Capital Group’s purchase of Apex Microtechnology, a leading designer and manufacturer of high power, analog products with more than 2,000 customers. Apex’s amplifiers act as bridges between voltage sources and precise movements and positions or other accurate functions.

• Endeavour Capital purchased Arizona Nutritional Supplements, an industry leader in a the development of vitamins, minerals and supplements. The sale included an injection of capital that will allow ANS to expand its product offerings.

• The Wicks Group’s acquisition of McMurry, Inc., a leading Phoenix-based advertising and marketing firm. McMurry has a 25-year track record in custom publishing and content, and the sale resulted in the creation of a new company called McMurry/TMG with a strong presence in Arizona.

“Many of the transactions that fuel Arizona’s economy take place under the radar screen, but involve substantial investment in our state and its companies,” said Christine Nowaczyk, Board President for ACG-Arizona. “This award is a way to recognize and encourage investment and business activity involving Arizona companies, and celebrate some of the accomplishments and hard work of the many professionals who are involved.”

The award criteria are:

  • Deal-making that either created or demonstrates a real potential for substantial return on investment
  • Deal-making that evidences the unlocking of value and/or contribution to the strategic development of the business
  • Deal-making that produces a wider business impact, such as the development of new markets, products, services and/or technologies and the creation or retention of quality employment opportunities in Arizona
  • Deal-making that reflects a high level of professional expertise in the design of the transaction and tested creativity and deal-making skills in completing the transaction
  • At least one company involved in the transaction must be headquartered or have a majority of its operations in Arizona

Tickets for the May 7 event are available for $135 for ACG members and $149 for ACG non-members, and may be purchased by visiting www.acg.org/arizona or calling 602-343-6280.

deal

'Deal of the Year' Recognized at May 7 Event

Maybe it didn’t seem like a big deal at the time. Or maybe it did. Either way, it’s about to enter the spotlight.

It’s the “Deal of the Year,” an award given by the Association for Corporate Growth-Arizona to recognize a deal or transaction that took place in Arizona in the past year that had a beneficial impact on the companies involved. The award will recognize a deal/transaction in the Arizona marketplace involving established businesses with between $10 and $500 million of revenue that closed in calendar year 2012.

The Deal of the Year Award will be given out on May 7 at a dinner at the Arizona Biltmore. The ACG signature event begins with a networking session at 4:30 p.m. and culminates with the award presentation starting at 6:45 p.m.

The three finalists for Deal of the Year are:

• Alerion Capital Group’s purchase of Apex Microtechnology, a leading designer and manufacturer of high power, analog products with more than 2,000 customers. Apex’s amplifiers act as bridges between voltage sources and precise movements and positions or other accurate functions.

• Endeavour Capital purchased Arizona Nutritional Supplements, an industry leader in a the development of vitamins, minerals and supplements. The sale included an injection of capital that will allow ANS to expand its product offerings.

• The Wicks Group’s acquisition of McMurry, Inc., a leading Phoenix-based advertising and marketing firm. McMurry has a 25-year track record in custom publishing and content, and the sale resulted in the creation of a new company called McMurry/TMG with a strong presence in Arizona.

“Many of the transactions that fuel Arizona’s economy take place under the radar screen, but involve substantial investment in our state and its companies,” said Christine Nowaczyk, Board President for ACG-Arizona. “This award is a way to recognize and encourage investment and business activity involving Arizona companies, and celebrate some of the accomplishments and hard work of the many professionals who are involved.”

The award criteria are:

  • Deal-making that either created or demonstrates a real potential for substantial return on investment
  • Deal-making that evidences the unlocking of value and/or contribution to the strategic development of the business
  • Deal-making that produces a wider business impact, such as the development of new markets, products, services and/or technologies and the creation or retention of quality employment opportunities in Arizona
  • Deal-making that reflects a high level of professional expertise in the design of the transaction and tested creativity and deal-making skills in completing the transaction
  • At least one company involved in the transaction must be headquartered or have a majority of its operations in Arizona

Tickets for the May 7 event are available for $135 for ACG members and $149 for ACG non-members, and may be purchased by visiting www.acg.org/arizona or calling 602-343-6280.

Shauna Forsythe

Alliance Airport Advertising lands Sky Harbor contract

Alliance Airport Advertising has been awarded the Phoenix Sky Harbor International Airport Advertising contract as of December 1, 2012 for a seven-year period with a 3-year potential extension.  As a result of the award, Alliance Airport Advertising will be investing approximately $3 million in new, state-of-the-art advertising equipment into Sky Harbor International as part of the award agreement.

“We are delighted to be awarded the Phoenix Sky Harbor International contract,” says Shauna Forsythe, president & CEO of Alliance. “Phoenix is a dynamic, growing market and we’re confident this relationship will have tremendous benefit to both parties.” Alliance opened a fully staffed office in Phoenix last month and has stated its commitment to using local suppliers and contractors for the airport’s advertising program.  “We believe in being a real part of the community, hiring local and supporting local businesses,” continued Forsythe.

Alliance Airport Advertising has airport advertising contracts throughout the nation including Los Angeles-Burbank, Las Vegas, Portland International, and Salt Lake City. The company’s philosophy of customized sales, a strategic marketing plan to increase local advertising opportunities, the minimum annual dollar guarantee offered to the city and the equipment designs were all part of the decision to work with Alliance.

The contract award includes a minimum guaranteed payment to the city of Phoenix of $3.1 million per year, or a percentage of sales revenue, whichever is greater.  “We have significantly increased the advertising sales in all airports under the Alliance program,” says Forsythe.  “We are confident that the same results will be delivered for Sky Harbor.”  The Alliance track record includes turning Las Vegas’ $7 million/year advertising concession into a $15-$17 million/year program.  Similar results were experienced in Burbank where revenues more than doubled.  Portland and Salt Lake City also experienced increases in advertising revenue under Alliance.

The new, state-of-the-art equipment installation for Phoenix Sky Harbor will take place over the first six months of 2013 and will consist of energy efficient LED backlit signs, a digital network throughout the concourses and in Baggage Claim, product and floor displays, a new interactive Courtesy Phone Center with wayfinding and digital screens, banners and much more. Alliance will also offer specialized sponsorship and branding packages as well as convention & event packages for companies interested in targeting the convention business.

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FDA picks Riester for anti-smoking campaign

Adweek has reported that the FDA has picked six agencies — including Phoenix-based Riester, which has previously been involved in youth tobacco prevention advertising — to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process that began in September 2011, Grey, Mullen, Draftfcb, Campbell-Ewald, American Legacy Foundation and Riester were chosen for the task.

The group of agencies will now be given assignments or will submit proposals in a competitive scenario.

The focus of the program will target teens with the aim of preventing smoking or getting them to stop while they’re still young. Unlike other more mass-market anti-smoking campaigns, the FDA, which has regulatory oversight of the tobacco industry, doesn’t want to demonize tobacco, sources said. Rather, the marketing will present a more positive image of life without tobacco.