Tag Archives: agency

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Scottsdale Agency Earns Advertising Award

Scottsdale-based agency Nomadic won the Gold medal for Agency of the Year, Southwest Region at the 2014 Ad Age Small Agency Awards in Austin last night.

Presented by Ad Age, the leading global source of news and intelligence for the marketing and media community, the Small Agency Awards are the premier honors saluting outstanding work created by independent shops with 150 or fewer employees. The Small Agency Awards were launched six years ago to ensure that the groundbreaking campaigns and innovative brand ideas generated by smaller companies receive the recognition they deserve. The July 28 issue of Ad Age will feature a special section on the Small Agency Awards winners.

Nomadic’s award was based on client campaign work, as well as agency size, revenue, culture and leadership. Campaign work included Social Content Marketing for Disney Parks & Destinations, Promotion and Interactive Brand Experience for Disney Vacation Club, Website Redesign and Content Marketing for Diet Pepsi, and the Digital Content Campaign and Broadcast for Ubisoft’s Rocksmith.

“We were pretty blown away by the incredible talent and powerful ideas coming out of the small agency community,” said Abbey Klaassen, associate publisher – editorial and audience, Ad Age. “Their ambition and abilities make these kinds of firms highly attractive to clients seeking creative and agile partners — and to potential acquirers.”

Tim Washburn, Partner, EVP of Creative at Nomadic added, “We’re thrilled to be recognized by Ad Age for our accomplishments and proud to represent what the Phoenix market is capable of.”

The Small Agency Awards were presented during the annual Ad Age Small Agency Conference, which brings together hundreds of marketing, advertising, design, media, and brand professionals from around the nation to explore trends and issues impacting the nation’s small advertising agencies.

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Lavidge Launches National Campaign with Dole

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign.

TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long Dole campaign. The Peel the Love theme focuses on the fun, versatility and universally loved aspects of the iconic yellow fruit, which Dole grows more of globally than anyone else. The campaign is playful and modern, utilizing vibrant, summer colors, that invites people to Peel like a kid again. Dole. Peel the love.

TLC’s team created the overall campaign concept, developed the messaging and visual direction, and worked on in-store promotional materials including posters and special recipe cards. Additionally, the agency oversaw the production of the campaign standards guide, working in collaboration with Dole’s public relations and interactive agencies that extended the campaign through additional channels.

A feature of the Peel the Love campaign is the Peel the Love Summer Food Truck tour that will be visiting banana-loving cities across the country. The brightly colored Peel the Love food truck, featuring TLC designs, is staffed by healthy-eating advocates and will stop at supermarkets, parks and other venues to dispense samples and recipes that use DOLE Bananas in fun ways. The truck will be making several stops in Phoenix, Arizona and surrounding areas from June 27 through July 6. Dates, times and truck stop locations can be found at www.dole.com/peelthelove.

“We’re extremely proud to have worked with Dole on this campaign,” says Bob Case, chief creative officer of TLC. “The work was strategically driven, smart, and incredibly fun to do – we thank Dole for the opportunity and look forward to continuing our work with them.”

TLC is a Phoenix based full-service advertising, public relations, and interactive marketing agency offering best-in-class traditional and leading-edge marketing services all in-house. Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services. Lavidge serves prominent national, regional and local brands including Dole, United Rentals, Phoenix International Raceway, Republic Services, Discount Tire, Blue Cross Blue Shield of Arizona, Massage Envy, Phiten USA, Banner Health, McDonald’s and many more. The agency has helped companies increase sales, raise brand awareness and grow their businesses.