Tag Archives: Alan Jones

Lennar Pinnacle NextGen Plan at Victory

Lennar re-enters Arizona active adult business

After a 12 year hiatus, Lennar Arizona is back in the business of creating homes within an active adult community.  “The timing was right for us as a company, and certainly as a nation with the growing number of Baby Boomers who are looking for new lifestyles and homes,” said Alan Jones, Lennar Arizona president.  Lennar was invited by DMB to build in the new active adult Victory district within Verrado in Buckeye. “We were honored to be selected and jumped on the opportunity to be a part of a fresh offering for the age 55+ home buyers, ” said Jones.    Lennar’s last local active adult community was Ventana Lakes in Peoria.

DMB developed Victory to bring something new and unique to the highly competitive active adult community marketplace.  “Part of the Victory story is offering homes built by four home builders – more customer choice and authentic looking neighborhoods.   Lennar is a long-standing, highly respected and trusted home builder.   The “Everything’s Included®” and Next Gen® – The Home Within a Home® designs are totally unique to the Active Adult category and based on extensive consumer research, we were confident that Lennar had what the new customer wants in new homes built with their lifestyle in mind,” said Deborah Blake, President of the Active Adult Lifestyle and Development Group of Cecilian Worldwide, which has consulted on the strategic marketing, as well as brand and creative strategy.

Victory resonates with buyers like Rick and Sharron Howell who moved from Carefree, AZ to Goodyear a year and a half ago, renting a home,  to test the waters of living on the west side of the Valley.  They love the location and the small-town-feel of Verrado.  And after confirming with some real estate agents that Lennar builds a good home, they selected an enhanced Summit plan, along with a great home site. And, Lennar’s “everything included” offering made the selections easy.  “I didn’t want to wade through 40 pages of upgrade choices, which can be quite confusing,” said buyer Sharron Howell.  The Howells are looking forward to moving in, getting settled and enjoying the lifestyle.  “We will be hiking, biking, playing golf, swimming and working out in the gym when it’s completed. And, in the evening we’ll sit in our backyard with a glass of wine and look at the impressive mountains and the stars,” noted Sharron Howell. 

Lennar is building five different single-story home plans in Victory, including the 2,136-square foot single-story Pinnacle, a Next Gen® plan. This concept has been a huge success in the marketplace as it basically offers two homes under one roof, with one payment. The Next Gen® suite is attached to the main home via an interior door, and includes a bedroom, bathroom, living room, kitchenette and privacy.  Lennar has identified dozens of uses for the Next Gen® suite – from a comfortable home for aging parents, boomerang young adults, home office, or guest room. 

The idea of creating two living spaces under one roof was driven by the aging of America and a soft economy.  “Many people in mid-life want a safe and comfortable space for their parents.  Having them just a door away offers privacy, yet inclusion, and that has been a home run for Lennar. It has helped created some powerful family bonds,” said Jones. 

Later this year, the Victory clubhouse is expected to open for the exclusive use of the active adult district residents.  Meanwhile Victory at Verrado residents enjoy the community pool, Verrado Golf Club, shopping and restaurants in downtown Verrado, parks, 21 miles of trails, clubs and community events.

Lennar, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. The company builds affordable, move-up, and retirement homes primarily under the Lennar brand name. The company has been building in Arizona for nearly 40 years and owns considerable land holdings in the state. For the latest Lennar information, visit any of the following: Lennar.com, Facebook.com/LennarPhoenix; YouTube.com/LennarPhoenix; Twitter.com/LennarPhoenix.

Two houses joined together with staples

Together Again – Multigenerational Living

Aging population, tough economy drive increase in multigenerational living

There is a good chance that when grandma or grandpa came for holiday dinner, they didn’t have far to travel: likely from the next room.

An aging population — the Alliance for Aging Research says 10,000 baby boomers in the U.S. turn 65 every day — and a still-struggling economy have helped the extended family make a huge comeback. It’s also created a new label: the “sandwich generation,” which describes more than 16 million Americans who care for children and their parents in their home.

A Pew Research Center’s study shows that 16 percent of households have two adult generations living under one roof, a 33 percent increase from a decade ago. From 2009 to 2010 alone, there was an increase of more than 500,000 multigenerational residences.

“With pensions failing and retirees experiencing shortfalls in savings, it’s going to become even more popular,” says John L. Graham, co-author of “Together Again: A Creative Guide to Successful Multigenerational Living.” But believe it or not, aging parents are not the age group most responsible for the trend. That distinction belongs to young adults — especially those ages 25 to 34. In 1980, just 11 percent of adults in this age group lived in a multi-generational household. By 2008, 20 percent did, and the economy appears to have played a significant role. A Pew survey found that among 22- to 29-year-olds, one in eight say that, because of the recession, they have boomeranged back to live with their parents after being on their own.

While the increase in the number of multigenerational homes has presented financial challenges for some of those that find themselves with multiple generations living under one roof, it has presented financial opportunities for contractors who are adding additions or remodeling existing homes, and for realtors and home builders who see a new market opening.

“The demographics are changing, the economics are changing” says Alan Jones, Lennar’s Arizona division president. “More Americans are doubling up and it’s a trend that needs to be addressed.” Lennar addressed the trend by introducing its NextGen home, which the company markets as a “home within a home.”

“Lennar is the first home builder in the nation to address this demographic shift in our country,” says Jon Jaffe, Lennar’s chief operating officer. “Having multiple generations living under one roof is deeply rooted and desired by several cultural backgrounds in the United States. Plus, the aging of America is creating a need to care for parents, and for most people the most economical way to do that is at home. This home within a home design offers privacy for everyone.”

Lennar’s NextGen home has a specific floorplan incorporated into the main house that includes a separate first-floor living space with its own entrance, living area, kitchenette, attached garage, patio and barbecue area. There is a door that accesses the main living area. “Everyone living in the house can then share space as they see as appropriate,” Jones says. “We are actually building a home for the way that people are already living.”

Arizona Business Magazine March/April 2012