Alliance Architecture Archives

Building Green: Corporate Lobbies, The WOW Factor

Corporate Lobbies - AZRE Magazine November/December 2010
by in Building Green

Three Valley corporate lobbies showcase how design can be sustainable and spectacular. By definition, the “Wow Factor” refers to the degree to which the first impression of something makes a person say “Wow!” It’s surprising, cool and original. Walk into a corporate lobby and “wow” is the reaction many firms are trying to achieve. We… Read More →