Tag Archives: Arizona Broadcasters Association

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Cronkite earns Governors’ Award for ‘Hooked’ documentary

For the first time, a journalism school will receive the highest honor given by the Rocky Mountain Southwest Chapter of the National Academy of Television Arts & Sciences (NATAS) for an ASU documentary on heroin that reached more than one million Arizonans.

The NATAS Rocky Mountain Southwest Chapter will honor the Walter Cronkite School of Journalism and Mass Communication and the Arizona Broadcasters Association with the Governors’ Award in October for the documentary “Hooked: Tracking Heroin’s Hold on Arizona,” which aired on all 33 broadcast television stations and 93 radio stations in Arizona in January.

“The ‘Hooked’ campaign by the Arizona Broadcasters Association and Cronkite School addresses an issue that plagues so many members of our community,” said Theresa Maher, president of the NATAS Rocky Mountain Southwest Chapter. “We hope that their raw look into the world of heroin use will change the course of many lives for the better.”

The 30-minute documentary, produced by the Cronkite School in association with the Arizona Broadcasters Association (ABA), traces the rise of heroin use and its impact on Arizonans through the stories of addicts struggling with sobriety, families grappling for solace, and law enforcement officials battling on the frontlines. More than 70 students and eight faculty members at the Cronkite School worked on the project under the direction of Cronkite professor Jacquee Petchel, a Pulitzer Prize-winning investigative journalist.

“The award represents a significant contribution to public service,” Petchel said, “and it says a lot about our students and how the Cronkite School prepares them to produce compelling journalism.”

During and after the simulcast, 100 recovery counselors answered hundreds of calls at an ABA-sponsored call center at Arizona PBS for assistance on heroin and opioid addiction.

“The Governors’ Award greatly acknowledges what was not only historic with the airing of the ‘Hooked’ project, but honors the students, professors, leadership at Cronkite as well as the character of every local TV station and 93 radio stations in the state that provided the valuable airtime and the professionals at the front line in taking the calls that flooded the call center that evening,” said ABA President and CEO Art Brooks. “I have no doubt lives were changed and saved that night and since January 13.”

The Governors’ Award is the second professional honor Cronkite students have won for “Hooked.” In May, students took first place in video storytelling at the Arizona Press Club Awards, marking the first time in the history of the contest that students of any university beat professional journalists.

The Governors’ Award recognizes individuals and organizations for going above and beyond in telecommunications profession. “Hooked” shares this year’s award with KSL in Salt Lake City.

“This award demonstrates the extraordinary power and impact that outstanding ASU students working with inspiring faculty members can produce for our community,” said Cronkite School Dean Christopher Callahan. “We are extremely honored to receive this award, unprecedented for a university.”

This year’s Rocky Mountain Emmy Awards ceremony will take place on Saturday, October 17 at Talking Stick Resort in Scottsdale.

Ray Headshot

Artigue Agency Expands Growing Sports Practice

Local marketing communications firm, The Artigue Agency has announced the addition of several new clients to its growing sports practice.  Led by sports marketing veteran Ray Artigue, the firm’s new clients include Junior Golf Association of Arizona (JGAA), Naismith Basketball Hall of Fame, former Phoenix Suns star and NBA veteran Eddie Johnson, Patriot All-America at Wigwam Arizona and QR Gameplan.

“The growth of the agency represents the need for additional staff and expanded offices and I’m flattered by the market’s demand for our professional services,” said agency principal Ray Artigue.  “As we evolve and expand our sports offering, our greatest marketplace differentiator remains our people.  Our team comes from a variety of backgrounds, bringing diverse skills and extraordinary expertise in their respective specialty areas, ensuring that we’ll continue to deliver successful PR and marketing programs.”

The Artigue Agency recently moved to a larger office in Biltmore-area of Phoenix to be closer to new and existing clients and to accommodate its growing team.  The firm has also added two new two senior account executives, Casaundra Donahoe and Ian La Cava.

Donahoe brings nine years of experience in brand strategy, creative development, media relations and communications planning. Prior to joining The Artigue Agency, Donahoe worked for Park & Co. where she served as strategic counsel for brands like Goodwill, Girl Scouts, Expect More Arizona, METRO Light Rail, Coca-Cola and many others.

La Cava has five years of experience developing and executing public outreach campaigns and strategic initiatives on behalf of several clients in the sports industry. Prior to joining The Artigue Agency, La Cava worked for Niner Sports Marketing where he managed talent procurement, endorsement deals and social media for marquee athletes.

The Artigue Agency works with emerging and established companies in several markets with extensive experience in the sports, entertainment and lifestyle, healthcare, financial, legal and environmental industries.  Current clients include Arizona Broadcasters Association, Arizona Public Service (APS), Arizona Biltmore Golf Club, Abrazo Health Care, Cardon Global, Gallagher & Kennedy, BMO Private Bank, JDM Partners, Scottsdale Tourism Development Council, Wigwam Golf Club and Waste Management, among others.