Arizona Theatre Company (ATC) heads into its 49th season with a bold new look. ATC has launched a redesigned website highlighted by a striking new logo that underscores the company’s energy, strength and rich history. The effort was funded by a grant from Virginia G. Piper Charitable Trust.
Created by Phoenix-based graphic designer firm Esser Design, Inc., the modernized circular logo features the words “Arizona” and “Company,” each in a turquoise-hued blue color on a black circle surrounding the gray and red-shadowed word “Theatre” positioned straight across the middle of the logo.
Accompanying the new logo is a positioning statement, The Art of Live, that defines both the company’s core value and the ATC experience, explained Interim Managing Director Matt Lehrman. “ATC has consistently delivered to our audiences live theatre experiences that are fun, entertaining, often insightful and always of the highest quality. Our new logo redefines what makes ATC unique in a very visual and visceral fashion.”
Artistic Director David Ira Goldstein added that “a new approach to ATC’s public face is one of the important ways to shape our future and builds upon the history, efforts and deep-rooted community support that has been our foundation. Our fresh, new brand captures that concept in a design that mirrors the quality and artistry of the relevant, entertaining and impactful productions audiences see on stage. It’s a perfect marriage.”
The logo ties together the company’s brighter, more accessible and easily navigable new website (www.arizonatheatre.org) designed by Scottsdale-based Stringcan Creative.
The launch of the new look and website coincides with ATC’s recent announcement of the lineup for the 2015-16 season.
Productions and dates for the 2015-16 season are:
Hershey Felder as Irving Berlin (Tucson: Sept. 16-Oct. 4; Phoenix: Oct. 8-25)
Disgraced (Tucson: Oct. 17-Nov. 7; Phoenix: Nov. 12-29)
Snapshots (Tucson: Nov. 11-Dec. 19; Phoenix: Dec. 30-Jan. 17, 2016)
Fences (Tucson: Jan. 16-Feb. 6, 2016; Phoenix: Feb. 11-28)
Of Mice and Men (Tucson: March 5-26; Phoenix: March 31-April 17)
The Gospel According to Thomas Jefferson, Charles Dickens & Count Leo Tolstoy: Discord (Tucson: April 9-30; Phoenix: May 5-29)
Sex With Strangers (Phoenix: Sept. 24-Oct. 11; Tucson: Feb. 11-21).
A special seventh show, Sex With Strangers, a collaboration with Stray Cat Theatre, one of the state’s most creative indie theatre companies, will be staged in Phoenix from Sept. 24-Oct. 11 and in Tucson from Feb. 11-21, 2016.
Single tickets for all Arizona Theatre Company productions during the 2015-16 season are on sale. Season-ticket packages also are available.