author Archives

5 tips for building a brand in 2015

branding - AZ Business Magazine April 2008

For the past seventy years, business branding has been largely guided by principles developed in the 1950s and 1960s, when there were only three television networks, messaging through advertising was easy to control, and information flowed from a few “trusted” news sources to millions of people. This one-to-many model of information flow has been upended… Read More →

2013 Global Summit on Negotiation and Trust

cronkite global initiative
by in Economy | Events | Featured

The only professional conference that directly makes the connection between negotiation, trust and achieving a sustainable outcome is the Global Summit on Negotiation and Trust, a three-day event that will take place November 8, 9 & 10, 2013 at the Thunderbird School of Global Management in Phoenix, Arizona. This program is designed to help participants become… Read More →

How to Turn Company Into Innovation Machine

Chandler Innovation Center
by in Featured | Tech

The world’s future leaders overwhelmingly believe that today’s businesses can grow only if they can innovate – and that today’s business leaders aren’t demonstrating they’re up to the task. While that’s the thinking of nearly 5,000millennials – the 20- to 33-year-old generation – at least one baby boomer, the innovator who transformed the U.S. travel… Read More →

Writing a New Book? Here Are the Tools

Michael Levin photo May 2011
by in Featured

Success leaves clues.  If you seek the tools for writing a New York Times self-help best seller, look no further than a new NYT best seller, called, appropriately enough, The Tools. Phil Stutz and Barry Michels are Los Angeles therapists who have written an outstanding book encapsulating their approach to guiding their patients to successful… Read More →

10 Tips to Write a Social Media Policy in Business
by in Featured | Marketing

Most business owners are now aware that having a social media presence is important for the success of their businesses. While social media presents unthinkable growth opportunity, it also opens the company up to risk. Thus, it is critical for a business owner to create and implement a strong social media policy that gives the… Read More →