Tag Archives: AutohausAZ

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Female-owned AutohausAZ.com thrives in auto parts industry

In 1996, a Phoenix woman and her husband purchased an automotive parts wholesaler by the name of Autohaus Phoenix, Inc. During the 10 years that followed, the couple transformed the company from a local distributor into an entirely internet-based retailer and wholesaler, distributing automotive parts to more than 115 countries under the name AutohausAZ.com.

But the real growth story began when Carolyn Lefebvre, president and CEO of AutohausAZ.com, purchased her husband’s 49 percent share of the business, claiming 100 percent ownership of the company.

“I bought him out when we got divorced in January of 2006,” Lefebvre says. “Since that time, we have grown by 317 percent (from $4.59 million in sales in 2006) to projected sales for 2012 of $17.0 million.”

Also, just two years after the buyout, the formerly highly-leveraged company had paid down every cent of debt on its books, internally financing all growth since that time.
And the company has experienced explosive growth. By 2011, AutohauAZ had outgrown its facilities and relocated to its current 51,000 square-foot home, nearly three times the size of the previous location.

In such a male-dominated industry, Lefebvre says that being a female-owned company has given AutohausAZ unique advantages that have aided its tremendous growth.

“I think more than anything, the woman ownership has helped build a corporate culture of people who care about one another and who want to help the company succeed — a close-knit group much like a family,” Lefebvre says. “It’s that close-knit team that’s really been the driving force behind our growth ever since we became 100 percent woman-owned.”

At AutohausAZ, there is a saying that “customer service is a company-wide commitment, not a department.” It is Lefebvre’s belief that while it is not easy to earn respect and trust from customers, it is much more difficult to get it back once you lose it. This commitment to the customer has helped the company far exceed industry standards for conversion and customer retention.

“We’re doing extremely well with our commitment,” Lefebvre says, “but we don’t rest on our laurels. We’re always striving to find areas in which we can improve.”

This caring attitude has also fostered incredible employee loyalty. The average tenure at the company is more than 12 years, a number which, Lefebvre notes, would be higher, were it not for the many positions added out of necessity during the past several years of growth. Lefebvre says she honestly does not remember the last time an employee left the company.

“In short, it’s our focus on quality and people at AutohausAZ that gives us our momentum,” Lefebvre says. “Truly caring about everyone on the AutohausAZ team builds employee loyalty which, in turn, helps us build customer loyalty and this is what ultimately fuels our success.”

AutohausAZ.com
2850 S. Roosevelt, #102
Tempe AZ, 85282
602-276-9402

Az Business Magazine

AZ Business Magazine July/August 2012

Arizona Business Magazine July/August 2012

HEAR THEM ROAR

Michael GossieThe economic downturn affected almost every business. But consider this: women-owned businesses saw sales increase 95.5 percent and employment grow 46.4 percent from 1997-2012, according to an American Express OPEN research report.

“It’s amazing the inroads women business owners have made … especially in male-dominated industries,” says Carolyn Lefebvre, president and CEO of AutohausAZ.com, who has grown her automotive parts business from annual sales of $1.2 million in 1999 to anticipated 2012 sales of $17 million. “The 1970s sales slogan, ‘You’ve come a long way, baby!’ couldn’t be more appropriate had it been scripted specifically for the meteoric rise of women in business.”

Women-run companies are flourishing in Arizona. There are 139,500 women-owned businesses that employ 148,700 people and generate $22.1 billion in sales.

So it’s an ideal time for an all-women’s issue. Regular departments all feature stories about women business leaders. And to top it off, we unveil our first list of the 50 Influential Women in Arizona Business and five that are sure to be the next generation of leaders.

Enjoy. I guess it’s time for me to put my apron on.

Michael Gossie Signature

Michael Gossie, Managing Editor

Read more articles from this issue on AZNow.Biz.

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