Tag Archives: Avilan Diamonds


Sustainable Fashion Brands: Beautiful in Every Way

Earth day is an annual day on which events are held worldwide to demonstrate support for environmental protection. What better way to show your support for Mother Earth than indulging yourself in eco-friendly luxury items.

This new breed of high-end designers are throwing out the ever so popular idea of the “granola and hemp” lifestyle and putting sustainable products on the market. Here are a few of the stylish sustainable fashion brands there.

avilanAvilan’s Storied Diamonds

The Avilan story began with a seed. This local company realized that it was time to improve the way the diamond industry operates and created the Storied Diamond. Since the diamond is the ultimate expression of love, Avilan buys and sells sustainable diamonds to maintain a deep admiration and respect for human rights and the environment. You can find out more about Avilan’s at avilandiamonds.com.


SUNO is a New York based, women’s wear label founded in 2009 by Max Osterweis in collaboration with designer Erin Beatty. With eye-popping prints coming from vintage African textiles, this line is really starting to heat up. Osterweis has considered Kenya a second home for quite some time and wanted to incorporate a line inspired by the post-election violence threatening to damage the economy and industry in Kenya. The business has evolved to include production in Kenya, Peru, India and New York. You can find more about the SUNO collections at sunony.com.

StellaMcCartneyStella McCartney

Stella McCartney isn’t just a vegetarian looking to make clothes; she is an environmentally friendly designer and has a line that uses biodegradable, raw and natural products to make her company more sustainable and ethical. Stella refuses to use leather, skins or any animal furs in their products as she want to lead by example in a sustainable industry.

In 2012, Stella reduced her carbon emissions, waste and water usage resulting from the production of products and services by 25 percent. You can find more on Stella’s creations at stellamccartney.com.

AutmnAle-1EE Cuffs

Veronica Gadea founded EE Cuffs in March of 2011 with a desire to create fashionable accessories that anyone could wear. Inspired by the environment to make “wearable art,” Gadea uses elements found in everyday life to craft these mesmerizing one-of-a-kind accessories. These cuffs can be found in the Washington D.C. Area and also online. From wooden cuffs with embellishments to vintage and recreated paper cuffs, you just can’t go wrong. You can find more of these exclusive creations at eecuffs.com.


Hearts is a Scottsdale based, eco-friendly fashion business with the hopes to “promote change from purchasing power.” By making this venture as sustainable as possible, owner Hart Cunningham looks to make his entrepreneur-generated-philanthropy mindset a worldwide success for the business itself as well as the environment. By seeking out fine artisans and craftsman, Hearts is able to market exclusive pieces while preserving the beauty of the world. You can learn more about the Hearts movement at hearts.com.

Photo: Avilan Diamonds

Valley Diamond Retailer, Avilan Diamonds, Recycling The Jewel

As global outcry increases over Africa’s blood diamond industry and the environmental impacts of traditional mining, one Scottsdale diamond company, Avilan Diamonds, is trying to fight back by recycling the precious stone.

Instead of purchasing new diamonds to sell at its Valley store, Avilan Diamonds offers consumers previously owned jewels to support the idea of a self-proclaimed “storied diamond.”

The recycling principle markets the commodity similarly to a certified used car.

A traditionally mined diamond goes through several steps after its unearthing: It’s polished and sorted, sent to a manufacturer and wholesaler, and then shipped to a retailer. It grows increasingly difficult to trace which diamonds have and have not been involved in forced labor mining, which makes combating the practice from a retail standpoint difficult, says Jana Hadany, marketing vice president at Avilan Diamonds.

Conversely, once a previously owned diamond is bought at Avilan, the company inscribes the diamond and then tracks its lifetime circulation after it’s sold.

“We’re trying to stop traditional mining that contributes to the human rights atrocities that are associated with it, and the environmental destruction with the mining process,” Hadany says.

On Nov. 1, the Scientific Certification System (SCS), an environmental and sustainability advocate, awarded Avilan as the first “responsible source” for diamonds.

To achieve the certification, Alivan opened its financial statements to SCS and demonstrated the environmental impact of an entirely post-consumer retailer.

Alivan took two years to practice the tracking method used to ensure the re-circulated diamonds continue to be recycled. Consumers are able to visit SCS’s website and see the diamond’s lifecycle after Avilan sells it.

Avilan is hoping by providing an alternative and “ethical” method for consumers, it will pressure other retailers to follow suit, Hadany says.

“In high-cost commodities, nobody volunteers to do the right thing, it just doesn’t work that way, unfortunately,” Hadany says.

Hadany says she feels that standards in the diamond industry are not clean enough, and despite people talking about change, very few people are actually achieving it.

One solution to the environmental and humanitarian impacts from diamond mining is manufactured diamonds, a process completed in several ways that creates an anatomically identical compound to a natural diamond.

The rare-jewel industry frowns upon the idea of laboratory-grown diamonds, as do some consumers, because the diamonds lose their uniqueness.

“You’re not creating them the way they came from nature,” Hadany says. “There is no unique value to them.”

For more information about Avilan Diamonds, visit avilandiamonds.com.