Tag Archives: barb rechterman

puppy

GoDaddy casts cute puppy for new Super Bowl ad

GoDaddy, the world’s largest technology provider dedicated to small businesses, has signed its four-legged Super Bowl star for this week’s commercial shoot with Danica Patrick. He’s cute and cuddly. He’s soft and sweet. He’s also an unproven talent, though he’s demonstrated a dynamic chemistry with the camera at the young age of just nine-weeks and that’s what landed the coveted Super Bowl role.

Now, the loveable canine needs a name and for that part of the multi-million dollar project GoDaddy is calling on you to help. Just recommend names via social media using the hashtag #GoDaddyPuppy before filming starts Thursday.

“We’ve had a lot of fun brainstorming ideas and we’ve even registered a few domain names for the little guy, but we just haven’t landed on one we think is just right, so we thought, why not see what the public can come up with for our little 10 pounds of cute,” said GoDaddy CMO Barb Rechterman.

The puppy’s fellow cast member, Danica Patrick, who has been in more Super Bowl ads than any celebrity in history, has offered up a few ideas, including Harry and Ranger. “The first time I saw him was in an email photo I shared with a few friends and we all just said the same thing…‘AWWWWWW!’” Danica has a puppy of her own named Dallas who has her own Twitter handle. “I’m confident I can talk our GoDaddy puppy into social media too.”

The male Golden Retriever was born in California in early October and has five siblings. He’s being trained by a Hollywood trainer who has worked with on-screen ducks, cows, squirrels and yes, dogs over the years. The GoDaddy puppy can “sit” and “stay” already, but is working on a much richer repertoire for his two-day on-location shoot outside Los Angeles. No word on whether he’ll approach the role he was born to play using traditional Method Acting. Kidding!

The Super Bowl ad is called “Journey Home” and will reflect the journey of a small business owner. GoDaddy is not revealing plot specifics, but promises the commercial will be unpredictable and twist conventional Super Bowl advertising in a way that speaks to how GoDaddy helps make small business owners’ lives better by way of easy-to-use technology.

The thirty-second ad is the creative work of Barton F. Graf, whose Chief Creative Officer Gerry Graf has produced eight Super Bowl ads over the years, including the popular E*Trade commercial featuring a monkey and an unexpected punch line at the end.

To get your name in the game for this Super Bowl star, post suggestions to the GoDaddy Facebook page, or via Instagram or Twitter using the hashtag #GoDaddyPuppy. Suggestions are being reviewed between now and Thursday morning.

The GoDaddy puppy name is set to be announced Thursday morning at 10 a.m. ET, just before the director calls “action.” Go to GoDaddy’s Facebook page or check Twitter Thursday morning to learn whether your suggestion is headed to the world’s largest advertising stage.

You can post your puppy name suggestions to GoDaddy’s Facebook page, or via Instagram or Twitter.

You can also click here to tweet your #GoDaddyPuppy name suggestions.

AZ Big Media honors Most Influential Women

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They are the best business minds in Arizona. They are innovators, trailblazers and leaders of men.

They are Az Business magazine’s Most Influential Women in Arizona Business for 2014, as selected by the editorial team at Az Business magazine and a panel of industry experts. The Most Influential Women were honored Thursday at a reception at The Venue in Scottsdale.

“While their resumes and career paths may differ, the women we selected have all procured influence in their respective fields through hard-earned track records of profitability, business ethics and leadership,” said AZ Big Media Publisher Cheryl Green. “Az Business magazine is proud to congratulate the women who earned the right to call themselves one of the Most Influential Women in Arizona Business. They are changing the face of Arizona business.”

The women selected to this prestigious list for 2014 are:

Nazneen Aziz, Ph.D, senior vice president and chief research officer, Phoenix Children’s Hospital
Trish Bear, president and CEO, I-ology
Dr. Amy Beiter, president and CEO, Carondelet St. Mary’s Hospital and Carondelet Heart & Vascular Institute
Janet G. Betts, member, Sherman & Howard
Kristin Bloomquist, executive vice president and general manager, Cramer-Krasselt
Delia Carlyle, councilwoman, Ak-Chin Indian Community
Luci Chen, partner, Arizona Center for Cancer Care
Mary Collum, senior vice president, National Bank of Arizona
Kathy Coover, co-founder, Isagenix International
Janna Day, managing partner, Brownstein Hyatt Farber Schreck
Karen Dickinson, shareholder, Polsinelli
Michele Finney, CEO, Abrazo Health
Susan Frank, CEO, Desert Schools Federal Credit Union
Leah Freed, managing shareholder, Ogletree Deakins
Deborah Griffin, president of the board of directors, Gila River Casinos
Mary Ann Guerra, CEO, BioAccel
Deb Gullett, senior specialist, Gallagher & Kennedy
Diane Haller, partner, Quarles & Brady
Maria Harper-Marinick, executive vice chancellor and provost, Maricopa Community Colleges
Catherine Hayes, principal, hayes architecture/interiors inc.
Camille Hill, president, Merestone
Chevy Humphrey, president and CEO, Arizona Science Center
Heidi Jannenga, founder, WebPT
Kara Kalkbrenner, acting fire chief, City of Phoenix
Lynne King Smith, CEO, TicketForce
Joan Koerber Walker, CEO, Arizona Bioindustry Association
Karen Kravitz, president and head of conceptology, Commotion Promotions
Deb Krmpotic, CEO, Banner Estrella Medical Center
Jessica Langbaum, PhD, principal scientist, Banner Alzheimer’s Institute
Georgia Lord, mayor, City of Goodyear
Sherry Lund, founder, Celebration Stem Cell Centre
Teresa Mandelin, CEO, Southwestern Business Financing Corporation
Shirley Mays, dean, Arizona Summit Law School
Ann Meyers-Drysdale, vice president, Phoenix Mercury and Phoenix Suns
Marcia L. Mintz, president, John C. Lincoln Health Foundation
Martha C. Patrick, shareholder, Burch & Cracchiolo, P.A.
Stephanie J. Quincy, partner, Steptoe & Johnson
Barb Rechterman, chief marketing officer, GoDaddy
Marian Rhodes, senior vice president, Arizona Diamondbacks
Joyce Santis, chief operating officer, Sonora Quest Laboratories
Gena Sluga, partner, Christian Dichter & Sluga
Beth Soberg, CEO, UnitedHealthcare of Arizona
Scarlett Spring, president, VisionGate
Patrice Strong-Register, managing partner, JatroBiofuels
Sarah A. Strunk, director, Fennemore Craig, P.C.
Marie Sullivan, president and CEO, Arizona Women’s Education & Employment
Nancy K. Sweitzer, MD, director, UA’s Sarver Heart Center
Dana Vela, president, Sunrise Schools and Tots Unlimited
Alicia Wadas, COO, The Lavidge Company
Ginger Ward, CEO, Southwest Human Development

In addition to the Most Influential Women in Arizona Business, Az Business also selects five “Generation Next” women who are making an impact on Arizona, even though they are less than 40 years old. Those women selected for 2014 are:

Anca Bec, 36, business development officer, Alliance Bank of Arizona
Alison R. Christian, 32, shareholder, Christian Dichter & Sluga, P.C.
Jaime Daddona, 38, senior associate, Squire Patton Boggs
Nancy Kim, 36, owner, Spectrum Dermatology
Jami Reagan, 35, owner, Shine Factory Public Relations

To select the best and brightest women to recognize each year, the editor and publisher of Az Business magazine compile a list of almost 1,000 women from every facet of Arizona’s business landscape — banking, law, healthcare, bioscience, real estate, technology, manufacturing, retail, tourism, energy, accounting and nonprofits. Once that list is compiled, we vet the list, narrow it down to about 150 women who we feel are most deserving, and then submit the list to 20 of their peers — female leaders from a variety or industries — and ask them to vote. If they want to vote for someone whose name is not on the list of those submitted for consideration, voters are invited to write in the names of women who they think deserve to members of this exclusive club.

Az Business also does not allow a woman to appear on the list most than once.

Go Daddy

GoDaddy Taps Deutsch For New Era Of ‘GoDaddy-esque’ Advertising

GoDaddy commercials: love them, or not … the edgy, slightly inappropriate TV commercials have helped make the Web hosting provider and domain name registrar a world leader on the Internet and a household name with mainstream audiences. Now, GoDaddy is announcing plans to evolve the iconic brand with a new marketing effort set to debut during the Olympics NBC broadcast. The campaign is titled “Inside / Out” and was created by the New York office of Deutsch Inc.

Considering GoDaddy’s well-documented marketing success over the years, signing an outside agency is somewhat of a risk. While critics historically panned the TV ads, GoDaddy leveraged the buzz, using “Push to Web” advertising to attract website visitors and convert them into customers.

GoDaddy’s Super Bowl campaigns have been produced in-house for the last seven consecutive years and are credited with helping grow new domain name market share to more than 50 percent worldwide.

“We are teaming up with Deutsch because we think the team there ‘gets us’ and can help take GoDaddy to the next level,” said GoDaddy Chief Marketing Officer Barb Rechterman. “They understand our story and we think working with Deutsch is going to be an important step in GoDaddy’s brand evolution.”

The plan is for the new ads to be true to GoDaddy’s sense of fun, but engage viewers more deeply around what exactly GoDaddy does to help millions of people and businesses grow their presence online.

“We see this as a tremendous opportunity to take GoDaddy, one of the most recognizable Super Bowl advertiser brands, or Internet brands for that matter, and make it relevant for what it does,” said Val DiFebo, Deutsch NY CEO. “GoDaddy has a phenomenal growth story and delivers a brand of service unlike any of its competitors. Our challenge is to tell that story in a way that is still fun and edgy, but showcases more of GoDaddy’s specific offerings.”

Deutsch Inc. Chairman Donny Deutsch has watched the GoDaddy advertising story unfold over the years, having reported about it on CNBC’s “The Big Idea” and critiqued many of GoDaddy’s Super Bowl commercials. “Deutsch is the right agency for GoDaddy at this point in their growth. Look for GoDaddy to be on their typical big stage, with a smart business-focused step change,” noted Deutsch.

GoDaddy’s CMO has been leading the company’s day-to-day marketing strategies and operations since before GoDaddy was registering domain names. “Now is the time for a new era of GoDaddy advertising,” Rechterman said. “One of our strengths has always been a willingness to take risks, especially with our marketing. The new Olympics campaign pays homage to the past success, but spotlights GoDaddy’s technical strength and entrepreneurial spirit.”

GoDaddy serves more than 10.3 million customers worldwide and ranks as the world leader for Web hosting, domain name registrations and new SSL Certificates.

“People know who we are, our Super Bowl marketing has helped make GoDaddy a household name,” said GoDaddy CEO Warren Adelman, who has been with the company for nearly ten years and took over leadership in December. “Our customers think of us as their business partner because of our products, infrastructure and service. What we want to do now is market in ways that tell people more about what we do to help businesses grow online.”

For more information on GoDaddy and Deutsch, visit GoDaddy’s website at godaddy.com and visit Deutsch’s website deutschinc.com.