Tag Archives: barrett jackson


Where will you be sitting at the 5th annual Polo Championships?

Grass, bleacher, blanket, picnic table, VIP Tent, sideline parking – there is no shortage of unusual and high-end seating at the 5th Annual Bentley Scottsdale Polo Championships: Horses and Horsepower on Saturday, October 24th.

jpeg-1Set up against the backdrop of the McDowell Mountains on the Polo Field at WestWorld of Scottsdale, the field-side seating is prime real estate. Polo fans can score great seats anywhere from $17.50 to $4,000 for a table of ten in an exclusive VIP section.

From an All Access Pass that gets you into every tented experience, to a Sideline Parking spot where you can pull your car up to the field, to a table for two in the High Tea Tent, presented by The Phoenician, to the field-side tables for ten in the Molina Fine Jewelers Drivers and Players VIP Lounge, the seating options are endless and can be tailored to fit everyone’s budget.

Choose your seat:

Molina Fine Jewelers Drivers & Players VIP Lounge – Includes complimentary food and cocktails. VIP parking. Exclusive access to drivers and players.  Entry: $180 with tables up to $4,025.

The Barrett-Jackson Champagne & Jazz Lounge – The only champagne bar on-site. Includes covered tent near mid-field seating and (1) complimentary mimosa. Entry starts at $70 and tables go up to $1,225.

jpegThe Picasso Pavilion & Larsen LIVE Art Auction Lounge -Includes covered tent field-side seating and exclusive access to the Valley’s largest live contemporary and fine art auction, including this year’s Picasso painting. No-host food and beverage service.  Tickets start at $50.

High-Tea: Presented by The Phoenician – Experience High Tea like never before, by the people who do it best in Arizona, The Phoenician. Ticket provides shaded, field-side tent seating as well as Tea Service. Price ranges from $125 – $1,500.

Shaded Picnic Table Seating – Reserved umbrella-shaded picnic table along the end zones. Includes 4 entry tickets. $160.

Sideline Parking, previously known as Tailgating – Presented by Turf Paradise. Drive your car field side and enjoy the matches. Spots range from $115 per vehicle to $435.

RV Day Pass – Roll in, hook up along an elevated road, and enjoy the day’s festivities! $105 – per RV

General Admission – Grass, bleacher, blanket and picnic table seating available. Access to the Saguaro Hotel Hospitality Tent, Ballroom Dancing tent and the Heineken Party Pavilion. $17.50.

To ensure the best seats and tables, reserve tickets now at www.ThePoloParty.com.


Barrett-Jackson revs up for auction week

Ladies and gentlemen, start your engines.

Barrett-Jackson, The World’s Greatest Collector Car Auctions™ rolls into town Jan. 10 – 18, and the 44th annual auction promises fast cars, big headlines, a jam-packed social calendar and an abundance of other surprises when it makes its triumphant return to Scottsdale, where it all started.

Among the major highlights of this year’s auction is the sale of the Ron Pratte Collection, which includes the world-class businessman and car collector’s world-renowned lineup of rare collector cars, along with more than 1,000 pieces of automobilia. Pratte demands perfection in everything he has a hand in, and built the majority of his collection at previous Barrett-Jackson auctions, where he played an integral part in some of the most special moments on the auction block over the years.
This pristine collection includes Carroll Shelby’s personal vehicle – the only remaining 1966 Shelby Cobra Super Snake, that sold for a world record $5.5 million and a Pontiac Bonneville Special Concept Car, one of only two.

“This is arguably the most significant collection ever offered in Barrett-Jackson history,” said Craig Jackson, Chairman and CEO of Barrett-Jackson. “We are so privileged to be given this opportunity to showcase Ron Pratte’s unparalleled offering.”

The Ron Pratte Collection, featuring cars and over a thousand pieces of automobilia, will be on the docket at Barrett-Jackson’s 44th Annual Scottsdale Auction, taking place January 10-18, 2015 with television coverage on Velocity and Discovery.

When: Jan. 10 – 18, 2015

What: The 44th Annual Barrett-Jackson Scottsdale Auction

Where: WestWorld – 16601 N Pima Rd, Scottsdale, AZ 85260


Barrett-Jackson Brings Back Cup to Hot August Nights

Barrett-Jackson, The World’s Greatest Collector Car Auctions™, is upping the ante when it comes to best in show competitions. Held in downtown Reno, the Barrett-Jackson Cup is back for the 2nd Annual Hot August Nights Auction, July 31-Aug. 2, with a prize purse north of $100,000 and growing.

With the help of generous sponsors like General Motors, Ford, Sherwin Williams, Craftsman, Waterloo, Adam’s Polish and more, the purse has more than doubled since the inaugural event last year. The prize package and trophy top all other similar awards in the industry, with the added bonus of national television coverage. The Ultimate Best in Show trophy is awarded along with $30,000 cash and other huge prizes on the auction block and seen around the country on the National Geographic Channel.*

Barrett-Jackson’s historic partnership with the world’s premiere classic car and nostalgia festival, Hot August Nights, began in 2013 and proved to be a match made in car heaven. Since then, Autoweek named Hot August Nights a top-three destination in the world for automotive enthusiasts. Huge hype around the auction’s sophomore campaign is growing just as fast as the prize purse.

Judges Bobby Alloway, Pete Chapouris and Bob Millard, some of the most reputable names in the business, will pick a total of 25 cars from the downtown Reno “Show-n-Shines.” The Show-n-Shines are made possible through a partnership with The Eldorado Hotel Casino, Silver Legacy Resort Casino, Circus Circus Hotel and Casino and Harrah’s Reno. The 25 cars go to the downtown ballroom where the top five advance to the final ceremony on Saturday Aug. 2. Starting with fourth runner-up, the five finalist cars will enter the Auction Arena, one at a time, to receive their prize. The award ceremony culminates with the Ultimate Best of Show winner and presentation of the Barrett-Jackson Cup live in front of a television broadcast audience of more than 100 million homes during Barrett-Jackson Reno Auction coverage on the FOX family of networks.

The 2013 winner was a custom 1969 Ford Torino owned by George Poteet of Collierville, Tenn. and built by Troy and Jack Trepanier of Rad Rides by Troy. It was a highlight moment when Jack Trepanier, a keystone in the collector car community, accepted the award on the auction block. Sadly, Jack passed away in March of this year. Barrett-Jackson is dedicating the 2014 Barrett-Jackson Cup in his honor.

Entrants must be a registered participant of Hot August Nights and the Show-n-Shines. Register your vehicle or get more information by visiting HotAugustNights.net or calling the Hot August Nights Office at (775) 356-1956.

Barrett Jackson

Pratte Collection will be sold at Barrett-Jackson

Barrett-Jackson, The World’s Greatest Collector Car AuctionsTM, is honored to be selected by world-class businessman and car collector Ron Pratte for the sale of his world-renowned collection at the Barrett-Jackson Scottsdale 2015 auction.

Ron Pratte, a businessman who demands perfection in everything he has a hand in, built the majority of his collection at Barrett-Jackson auctions. Pratte played an integral part in some of the most special moments on the auction block over the years.

This pristine collection includes Carroll Shelby’s personal vehicle – the only remaining 1966 Shelby Cobra Super Snake, that sold for a world record $5.5 million and a Pontiac Bonneville Special Concept Car, one of only two.

“This is arguably the most significant collection ever offered in Barrett-Jackson history,” said Craig Jackson, Chairman and CEO of Barrett-Jackson. “We are so privileged to be given this opportunity to showcase Ron Pratte’s unparalleled offering.”

The Ron Pratte Collection, featuring cars and over a thousand pieces of automobilia, will be on the docket at Barrett-Jackson’s 44th Annual Scottsdale Auction taking place January 10-18, 2015 with television coverage on Velocity and Discovery.

“This is going to create excitement beyond anything we’ve ever seen,” said Steve Davis, President of Barrett-Jackson. “We have huge expectations for this auction.”

More information is still to come about this historic offering. For more information about Barrett-Jackson, visit http://www.barrett-jackson.com or call 480-421-6694.


Phoenix Symphony, PIR present ‘Sound of Speed’

The Phoenix Symphony will rev its musical engines and shift into a new gear to celebrate the 50th Anniversary of Phoenix International Raceway in a creative collaboration that mixes great music, classic cars and people who love both with a special performance entitled ‘The Sound of Speed.’ This groundbreaking event marks a new level in the confluence of music and sports with this first of its kind collision between the NASCAR and the orchestral worlds.

“We are thrilled to partner with The Phoenix Symphony for this truly one-of-a-kind event,” said PIR President Bryan R. Sperber.

“Our 50th Anniversary is an opportunity to celebrate the great moments in racing history, and pairing those memories with a powerful score will create an experience that race fans and music lovers everywhere will enjoy.”

To commemorate PIR’s Golden Anniversary, the musical selection and festivities will be centered around cars and racing. Guests at the event will be greeted by a spectacular ‘Pit Road’ entry statement showcasing several classic race cars along 3rd Street. The ‘Pit Road’ experience is being hosted courtesy of Barrett-Jackson Auction Company CEO Craig Jackson.

“This first-ever event brings together two of America’s greatest pastimes and two of our city’s great cultural and entertainment icons,” said Jim Ward, President and CEO of The Phoenix Symphony. “Audiences are in for a high octane evening of fun in this community celebration.”

Once the party goes inside, guests will be able to experience ‘The Sound of Speed’ concert, conducted by Larry Blank. The performance will also feature appearances by NASCAR Hall of Famer Rusty Wallace as a guest conductor and ‘The Dukes of Hazzard’ star Tom Wopat.

“I am honored to serve as the guest conductor for ‘The Sound of Speed’ and to be a part of Phoenix International Raceway’s 50th anniversary celebration,” added Wallace. “I’ve always been a fan of great music, and obviously I’ve spent my life in racing. Combining the amazing talents of The Phoenix Symphony with the scenes from of some of the greatest racing movies ever produced is going to make this a truly unforgettable night.”

This one night only special event will be held November 6, 2014 at Symphony Hall. For more information on tickets and sponsorships visit http://www.phoenixsymphony.org/events/2014-sound-of-speed or call The Phoenix Symphony Box Office at 602-495-1999.


Barrett-Jackson Auction, raffle net $129,000 for TGen research

The sale of a 2008 Shelby GT Barrett-Jackson Edition (Lot #3009) and the raffle of a 40th Anniversary Corvette generated $129,000 for cancer research at the Translational Genomics Research Institute (TGen) during Scottsdale’s 42nd Annual Barrett-Jackson Collector Car Auction.

Proceeds went to the Barrett-Jackson Cancer Research Fund at TGen, in Memory of Russ and Brian Jackson. The fund, established in 2010, is a salute to auction Chairman and CEO Craig Jackson’s father, Russ, and brother, Brian, whose lives were cut short by colon cancer.

The 2008 Shelby GT Barrett-Jackson Edition (Lot #3009) was auctioned Jan. 18 for $100,000 and sold to Rick Hendrick of Hendrick Motorsports in Charlotte, N.C.  Ele Chesney, a good friend of Nellie Jackson, the mother of Craig Jackson, donated this red and black convertible — upgraded by TMS Autosports — to raise funds for TGen.

The 1993 40th Anniversary Edition Chevrolet Corvette coupe was won by Roy Moreno of Allan, Texas (near Corpus Christi). The raffle raised $29,000 for TGen’s research. The ruby red Corvette, donated by Phoenix businessman David Harbour, is one of the 40th Anniversary models of this legendary sports car, which was first built in 1953.

Although the raffle was held during the Jan. 13-20 auction at Westworld of Scottsdale, the TGen Foundation conducted the raffle. Neither Barrett-Jackson Auction Co. LLC nor any of its affiliates were responsible for conducting this promotion.

“We are extremely grateful to Craig Jackson and his team at Barrett-Jackson for everything they do to raise funds for TGen research, and for spreading the word about TGen’s pursuit of personalized medicine; treating each patient based on their unique genetic profile,” said Michael Bassoff, President of the TGen Foundation.

More than 140,000 Americans, men and women, were diagnosed last year with colon cancer, which in 2012 killed nearly 52,000 patients, the third-leading cause of cancer death in the U.S.

An additional 241,000 American men were diagnosed last year with prostate cancer, which in 2012 killed nearly 28,000 patients, the second-leading cause of cancer death among men in the U.S.

In addition to its annual Scottsdale event, Barrett-Jackson also will conduct collector car auctions this year in: Palm Beach, Fla. (April 4-6), Las Vegas, Nev. (Sept. 26-28), and — announced Jan. 20 — a new auction in Reno, Nev. (Aug. 8-10).

The 2012 Barrett-Jackson Scottsdale auction helped raise nearly $5.9 million for local and national charities.


Revving Up Your Restaurant Menu For Barrett-Jackson

On Monday, January 7 from 6 p.m. to 9 p.m., Sapporo Scottsdale has partnered with Barrett-Jackson — the World’s Greatest Collector Car Auction — for the first-ever Barrett-Jackson Dine and Drive In Week, an official kick-off to the 2013 event. During the event, Sapporo will offer its signature happy hour menu, which includes more than a dozen regional and international wines by the glass, as well as a specialty-themed Barrett-Jackson signature menu sure to get guests’ motors running — and mouths watering.

Barrett-Jackson signature menu at Sapporo Scottsdale:

The eats:

  • Supercharged Sushi Roll with lobster, lemon, asparagus and tempura crab, topped with big-eye tuna and spicy mayo — $12
  • The Cruising Cougar Roll with seared yellowtail, crab mix, avocado, jalapeno and a garlic butter sauce … the Cadillac of sushi! — $10
  • Sapporo’s Turbo-Charged Pad Thai Tacos with choice of seared seabass or hoisin BBQ pork and filled with Asian slaw, avocado and remoulade aioli — $10

The drinks:

  • Clementine Coupe Devile: A perfect blend of Hendricks Gin, triple sec, simple syrup, sour, clementines and mint — $9
  • NOS Punch: A fuel injection of orange, cranberry, Woodford Bourbon, sour and spiced syrup — $8
  • Supercharged Sangria: An infusion of Shiraz, brandy, apples and cinnamon — $5

In addition to the revved up menu, classic and collector cars much like those being auctioned at Barrett-Jackson will be on display from car clubs across Arizona, and the team from Barrett-Jackson will be on hand with free tickets to the event, gift cards and more.

And we’re not the only ones. Several venues Valleywide are “gassing up” their menus in clever ways — many recipes you can do at home, too!

A sampling of additional fuel-up January 2013 menus:

January 8
The Living Room and The Sushi Room in Chandler
6 p.m. to 9 p.m.

The eats:

  • Chavelle SS – Prime rib sliders for a little muscle
  • Hemi – A prime rib sandwich for those who like it big
  • Barracuda – The exotic Tropic Tornado Roll
  • Mach 1 – Any maki on the menu

The drinks:

  • Shelby Fastback – Premium liquor for those who appreciate the finer things
  • GTO – Size “0” vodka or gin, fresh cucumber, lime, soda

January 9
Humble Pie in Peoria
6 p.m. to 9 p.m.

The eats:

  • GTO BLT: Crisp bacon, lettuce, tomato and mayo served on sourdough
  • Challenger Meatball Sandwich: Meatballs, Romano, Parmesan, provolone and red sauce served on a hoagie roll
  • Studebaker Wedge: Shaved red onions, tomatoes, ranch dressing, gorgonzola crumbles
  • Steak and Turkey Chili: Black and white beans, tomato, onion, spices, sour cream

The drinks:

  • The Cadillac: Jose Cuervo gold tequila, Cointreau, sweet and sour with a Grand Marnier float
  • Old Fashioned: Bulleit Bourbon, bitters, sugar, fresh orange and cherries
  • Mustang Sally: She’s hot! Jalapeno-infused vodka, Bloody Mary

January 11
Four Seasons Troon North’s NEW Proof Cantina
6 p.m. to 9 p.m.

The eats:

  • Taps & Apps:  Happy-hour pricing all night

The drinks:

  • Original Octane featured cocktail of the night
  • Crafted cocktails

The bonus:

  • Four Seasons will also be extending a special room rate of $339 for the night of January 11, which is more than $100 off the nightly rate.

For more information about Barrett-Jackson, please visit facebook.com/barrettjackson.

Scottsdale Polo Championships

Big Names, Bigger Horsepower: Scottsdale Polo Championships Extravaganza

On October 20th, 2012, the Scottsdale Convention & Visitors Bureau, Barrett–Jackson, and Scottsdale’s Arabian Horse Show will team up to sponsor the second annual Scottsdale Polo Championships: Horses + Horsepower. The event will be hosted by WestWorld’s premiere equestrian center in Scottsdale.

Scottsdale Polo ChampionshipsHorses + Horsepower has greatly expanded from last year’s inaugural event and will now host two amazing matches, featuring some of the biggest names in American polo, including industry celebrities, Tommy Biddle Jr. and Nic Roldan.

Doors will open at 10:30 a.m., with the event’s first match pitting Harvard University against Work to Ride (the first African-American high school polo champion in U.S. history to be featured on ESPN) at 1 p.m.Scottsdale Polo Championships

A portion of proceeds from the event will benefit local charities, as well as the Work to Ride organization, a non-profit that provides disadvantaged urban youth from Philadelphia with constructive activities focused on horsemanship, equine sports and education. The organization provides a unique opportunity that allows seven- to 19-year-old youths to connect with animals and nature.

Immediately following the first matchup, the second event at 3 p.m. will feature The Hamptons Polo team, led by Tommy Biddle Jr., and The Bel Air Polo Club, captained by Nic Roldan. An on-site after party will wrap up the day’s events, featuring music by DJ Mr. P-Body.

Great polo isn’t the only attraction that will be on display at this year’s event. Attendee’s will be granted a sneak peak of the 2013 Scottsdale Arabian Horse Show, along with the Barrett-Jackson’s 2013 Collector Car Auction. Guests will also get the opportunity to check out the local Ferrari and Lamborghini clubs collection that will line the field.

Tickets are on sale now, and seating is limited; so don’t miss out! Go to thepoloparty.com to purchase general admission tickets ($15), VIP Packages ($75) and table reservations, cabana rentals ($2,000) and tailgating tickets ($100). Information about corporate sponsorship opportunities is also available.

Or, for more information, head over to Scottsdale Polo Championships’ Facebook page.

Catwalk-for-a-Cause 3D fashion show

Catwalk-for-a-Cause 3D Fashion Show At Barrett-Jackson [PHOTOS]

After a quick shuttle ride on a super-sized golf cart, I was entering the Barrett-Jackson Classic Car Auction on my way to the Catwalk-for-a-Cause 3D fashion show, featuring ETCETERA fashions.

Walking along the pavement listening to the quick announcements of what sounded like a heated auction for one of many impressive cars, I made my way to the Lifestyle Pavilion and left the constant sound of numbers for the constant beat of a DJ playing top-10 dance songs.

A projection on the far wall showed different clothing designers and events as different spot lights made motions through the crowd.

Multiple vendors lined the walls, each with a unique booath full of purses, jewelry, furniture, food and more. All of these vendors were the focuses of the tent, until the fashion show started. A 3D fashion show was something I had never heard of, so I was excited to see how it would turn out.

After putting on the 3D glasses, an entertaining introduction flew across the projection screen with a glass-shattering effect. Soon after, a 3D video of a runway model walking toward the audience came into view. As the video of the model past the screen, the real model came from behind the curtain and began her walk down the runway.

Despite the timing of the video being a little off, the idea of a 3D fashion show was amusing and also included a dance sequence, where real dancers performed a routine while the same dancers were seen on the projection above them in 3D.

The music kept playing throughout the event, thanks to DJ Exxxclusive, and the energy was kept high. The crowd cheered as different models made their way down the runway, making the Lifestyle tent a successful break from the standard Barrett Jackson experience.

Check out these photos from the Catwalk-for-a-Cause 3D fashion show at the Barrett-Jackson Lifestyle Pavilion:

[slickr-flickr tag=”Barrett-Jackson” items=”20″ type=”sets” id=”68507495@N04″]

2012 ACC Awards Reception

Arizona Corporate Counsel Awards Reception (PHOTOS)

Nearly 300 in-house counsel attorneys and professionals congregated at The Ritz-Carlton in Phoenix on January 12, 2012 for the first annual 2012 Arizona Corporate Counsel.

Attendees from ON-Semiconductor, Grant Thornton, Ogletree Deakins, LifeLock, Barrett-Jackson and many more notable law firms and businesses shared a wonderful evening with AZ Business Magazine and AZ Big Media, where we recognized and celebrated the winners in each category for extraordinary legal skill and achievement across a full range of in-house responsibility, exemplary leadership and their contributions to the Arizona community at large.

We hope everyone enjoyed your evening, and we look forward to next year’s event.

Thank you to our sponsors and presenters,
and congratulations ACC Award winners!

Photos from the 2012 Arizona Corporate Counsel Awards reception:

[slickr-flickr tag=”acc-awards-party” items=”29″ type=”slideshow” id=”54004193@N04″]

View this album on Flickr.

Arizona Corporate Counsel Awards 2012 Winners

In-House Counsel of the Year in the Government/Public Sector:
Jane Alfano, Senior Executive for SRP Agricultural Improvement and Power District

In-House Counsel of the Year – Nonprofit:
Cindy Sehr, Chandler Regional and Mercy Gilbert

In-House Counsel at a Small Private Company:
Virginia Llewellyn, Barrett- Jackson

In-House Counsel for a Large Private Company:
Christopher Kevane, Rural/Metro Corporation

In-House Counsel of the Year for a Small Public Company:
David Glynn, OneNeck IT

In-House Counsel of the Year for a Large Public Company:
Mark Rogers, American Corporate Counsel – Arizona Chapter Arizona

Intellectual Property Attorney of the Year:
Clarissa Cerda, LifeLock

Litigator of the Year:
Mark Larson, Honeywell

Up-and-Comer of the Year:
Lukas Grabiec, Intel

In-House Law Department of the Year:

Barrett-Jackson - AZ Business Magazine January/February 2012

Barrett-Jackson, Russo And Steele Draw Visitors, Pump Money Into Valley Economy

Economic Engines: Classic car auctions — Barrett-Jackson and Russo and Steele — draw visitors, pump money into Valley economy

If Steppenwolf was performing in the Valley this month, the band might want to tinker with the lyrics to “Born to be Wild.”

“Get your motor runnin,’ head out into Scottsdale, lookin’ for some auctions, and there are plenty coming our way.”

Two of the premiere classic car auctions in the United States call Scottsdale home in January.

The Barrett-Jackson Classic Car Auction takes place from January 16-22 at Westworld of Scottsdale; and car enthusiasts can also hit the Russo and Steele Collector Automobile Auction from January 18-22 at its location near Scottsdale Road and Loop 101.

“The highlights to this year’s auction event would have to be the event site,” says Russo and Steele spokeswoman Stephanie Quinn. “The main structure will have all the auction elements that people have come to know and love, such as staging lanes of up to six lanes of automobiles awaiting their turn on the block, vendors with everything from automobile memorabilia to high fashion, and of course the auction in the round auction block.”

But the auctions aren’t just about showing off cool cars. It’s big business. Despite the sluggish economy in the 2011, Barrett-Jackson beat its 2010 sales figures, generating almost $70 million from the sales of about 1,200 vehicles. Russo and Steele had 2011 sales of more than $21 million.

The auctions are also a boost to the local economy and neighboring businesses as more than 300,000 people are expected to pour into Scottsdale to attend the two events.

Barrett-Jackson will feature 27 vehicles from the Jimmy Richardson Collection, representing a variety of autmobile categories from the past nine decades, but all have one common charasteristic: they are all fast.

“Jimmy Richardson, one of the leading classic automotive collectors in the world, is providing an opportunity to own a unique offering of vehicles from his personal collection,” says Craig Jackson, chairman and CEO, Barrett-Jackson.  “Jimmy will consign all of these vehicles at no reserve which will be a major component that adds excitement.”
Russo and Steele will have some showcase cars as well.

“People can expect some of the finest European sports, American muscle, hot rods and custom automobiles at Russo and Steele,” Quinn says. “We are featuring more that 700 automobiles and have some spectacular automobiles such as the 1965 Shelby Cobra 427 CSX3127 Prototype that changed automotive history by paving the way for the production of all 427 street Cobras; and the ‘Noland Adams’ 1953 Chevrolet Corvette NCRS Duntov Award 99.8 (United States Postal Service) Stamp Car, making its debut on the auction floor for the first time ever.”

Russo and Steele Collector Automobile Auction

When: January 18-22
Where: 18601 N. Scottsdale Rd., Scottsdale
Tickets: russoandsteele.com

Barrett-Jackson Classic Car Auction

When: January 16-22
Where: WestWorld of Scottsdale, 16601 N. Pima Rd., Scottsdale
Tickets: barrett-jackson.com

Arizona Business Magazine January/February 2012


Craig Jackson of Barrett Jackson

Craig Jackson – CEO Of Barrett-Jackson

When Craig Jackson took control of his family’s business, Barrett-Jackson, following the death of his father and brother in 1993 and 1995, respectively, he inherited a company that took in $15 million from one automobile auction. He was ready for the challenge, however, having grown up in the business and working in various roles. Today, the company has grown to three auctions — one in Scottsdale, one in Palm Beach, Fla., and one in Las Vegas — and made roughly $135 million at its 2008 auctions. But to achieve that growth, Jackson had to make several changes.

“My goal was to make it more inclusive and more of a family-oriented lifestyle event, whereas before, you’d call it the boys club,” Jackson says. “(It wasn’t) something the wives felt like they had their own place.”

Live television coverage on the SPEED Network, an active Web presence, myriad vendors of food, clothing and accessories, and a fashion show were all among the auction’s new image. Jackson also broadened the core of the auction — its selection of automobiles.

“Car collecting now isn’t just classics,” he says. “It’s everything that’s got collectability and uniqueness to it. It’s a much broader hobby and industry.

“To have sustainability in this business, you need to have new collectors and a much broader assortment because some things are hot one year and some things are cold another,” he continues. “We’re like the New York Stock Exchange — we sell commodities from all sorts of different types of cars to all sorts of different types of buyers in an open arms-like transaction.”

The current economy, Jackson says, has not had too much of an impact on the business as of yet. The auctions are still garnering a lot of attention. The 2008 Scottsdale auction alone had an attendance of 286,000 people, 30 percent of whom flew in from out of state. However, he is planning some cutbacks in regard to logistics for the auction, including ending the auction earlier than usual. This year’s Scottsdale auction runs from Jan. 11-18 at WestWorld of Scottsdale.

The tourism industry in Arizona is heading in the right direction during this time, Jackson says, but it needs everyone to work together in order to make it stronger.

“Tourism is one of those things that needs constant looking after,” he explains. “There’s constantly a game plan by other states and cities to whittle away at it; this one should have a game plan how not to allow that to happen and not take it for granted. … There are other communities that are very aggressive and their job is to come steal what we have here, and if there’s nobody making sure we’re all getting the support we need, then all of the sudden (moving an event) seems pretty attractive.”

It’s especially important that Arizona municipalities work together, considering that other destinations don’t consider the state a threat, Jackson says. He attended a meeting in Las Vegas when the city government was voting on funding for a new convention center, and while there he saw a chart that listed other cities considered to be their competition — and Phoenix wasn’t listed.

“They’ve already discounted us,” he says, “and that was pretty telling. … It’s in Scottsdale’s best interest, it’s in Phoenix’s, it’s in Paradise Valley’s, it’s in everybody’s to work together collaboratively. … I think it’s turning in the right direction. We’ve let it atrophy for a while, but it needs, actually, an infusion of capital and attention.”