Tag Archives: Beau Lane

Beau Lane

Leadership spotlight: Beau Lane

Beau Lane
CEO
LaneTerralever
eblane.com

Lane is the CEO of LaneTerralever, one of the largest and longest established advertising agencies in the Southwest. He supervises highly successful advertising programs for numerous high-profile clients and dedicates hours of service volunteering on the boards of some of the city’s most influential organizations.

Biggest challenge: “Having our largest client (an airline) file bankruptcy shortly after the 9-11 events and leaving us with a substantial accounts receivable. Although we were never paid by the client, we in good faith negotiated acceptable terms with all the media vendors and preserved our relationships and our reputation.”

Best advice to offer: “Remember, your circumstances are always temporary; however your character lasts forever.”

Best accomplishment: “I am proud that our firm has thrived in this community for more than 50 years by providing people a positive atmosphere in which to achieve their professional goals, while delivering business building results for our clients each and every day.”

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Beau Lane Named Ad Person of the Year

Beau Lane, Chief Executive Officer of E.B. Lane, was named Ad Person of the Year at this year’s Phoenix ADDY Awards. The award was presented March 2 at the 28th Annual ADDY Awards Gala hosted by The Phoenix Ad Club and AD 2 Phoenix.

The ADDY Awards are the advertising industry’s largest and most representative competition, with the mission to recognize and reward creative excellence in the art of advertising. The Ad Person of the Year is one of the most prestigious awards presented at the event, with the winner chosen by the Ad2 Phoenix board of directors. Among a multitude of nominations, the winner must be an industry leader who is dedicated to making a positive impact through local community service, a contributor to the betterment of advertising, and presently active in advertising, marketing or communications.

Beau possesses extensive experience in sales and marketing, and supervises the daily operations and management activities of E.B. Lane in Phoenix and Denver. He has supervised successful advertising programs for numerous high profile clients, including Cable ONE, National Bank of Arizona, Arizona Cardinals and the Arizona Lottery, winners of four ADDY awards. Most notable, under Beau’s leadership, E.B. Lane oversaw the marketing efforts of Super Bowl XLII in 2008, and played an instrumental role in bringing the Super Bowl back to Arizona in 2015.

“It is rewarding to receive recognition as Ad Person of the Year,” Beau Lane CEO of E.B. Lane said. “I am fortunate to have such hard working and talented associates delivering exceptional results for our clients. Receiving spotlight recognition for our work along with one of our valued clients, the Arizona Lottery, is especially gratifying.”

In addition to Beau’s award, E.B. Lane earned four ADDY Awards this year for Arizona Lottery campaigns, including awards for the New $2 Powerball Jackpot Chasers and Hall of Winners Gaggle, in the television category, and an award for The Arizona Lottery Gift Shop campaign in the digital advertising category. In addition, E.B. Lane, in conjunction with True Story Films took home an ADDY in the sales promotion category for Arizona Lottery’s How the Money Helps: CASA spot, and partner, audioEngine|west won an ADDY in the music with lyrics category for the New $2 Powerball Jackpot Chasers TV spots.

To view the winning Arizona Lottery advertisements and the digital Gift Shop, visit www.arizonalottery.com. For more information about E.B. Lane, visit www.eblane.com.