Tag Archives: Beth Bierbower

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Humana Transforms To Better Serve Employers

Arizona health insurance agents and employers will see a new Humana when they engage with the health and well-being company in 2014. Humana announced a transformed leadership, market development and sales structure with the intent of furthering the company’s commitment to partner with agents and employers to create healthier, more productive workforces.

“The health care environment is changing as are employer and employee needs. And as Humana’s role in the health care industry is changing, we are changing how we do business to align with what our customers need and want,” said Humana Employer Group Segment President Beth Bierbower. “Our team structure has evolved in this new environment to help employers realize the many business benefits of a healthier workforce.”

Humana has established closely coordinated teams to serve agents and employers in Arizona that will support the market with a new internal team structure.

The Arizona sales team will be led by Victoria Coley, Arizona and Nevada Market Vice President, who will focus exclusively on partnering with agents and employers, and delivering ongoing support, data-driven insights and coordinated service. Coley, an Arizona State University graduate, has been with Humana for 14 years and was previously in a sales and leadership role with the company. Jean Higginbotham has been promoted to the Arizona and Nevada Sales Director and will focus on selling and renewal strategy engaging with employer groups 2 to 300. Higginbotham has been with Humana for 12 years and previously served as Director of Account Management for Arizona, Nevada and Utah. Both Coley and Higginbotham will be based in Humana’s Phoenix office.

“As part of our transformation, we spent hours with our agent partners researching how to best meet their needs. As a result, we’re expanding our team structure and simplifying the Humana experience for agents and employers,” said Coley. “The team is an agent-specific multi-disciplinary team within Humana that is led and coordinated by a single point of contact for the agent and employer.”

Coley says that the new approach to the market allows Humana to work more closely with agents and employers to co-create health solutions, and then support both with data-driven analysis from Humana’s array of health and well-being assets.

The market development team, led by Jeremy Gaskill, Regional Market Development Vice President, will focus on strategic direction, health care provider engagement, brand management and integrated product offerings in Arizona.

“This new team will build and expand relationships with providers in each of our markets and will focus on offering new value added solutions to customers to expand our reach in the marketplace,” said Praveen Thadani, National Vice President, Humana Market Development.

“At Humana, we’re committed to changing the way agents, employers, health care providers and health companies interact to create better outcomes for individuals and employers,” said Rick Remmers, Vice President of Humana Group Sales. “We’ve transformed our sales and management structure to support our vision by concentrating our sales team into specific expertise channels, allowing us to focus on our audience segments and better position our resources.”