Tag Archives: Beth Bierbower

Weight-loss surgery - Scottsdale Living Magazine Spring 2012

Humana, Weight Watchers join to help Arizonans

With levels of obesity and its health-related impacts continuing to rise in the U.S., employers are facing a fast-growing threat to productivity and employee health. Humana Inc., one of the nation’s leading health and well-being companies, and Weight Watchers International, Inc., the world’s leading provider of weight management services, announced they have teamed up to help Arizona employers attack the problem.

All Humana members in qualified employer-sponsored health plans now have free and discounted access to Weight Watchers through an integrated wellness program built into their health plan, giving Humana members a proven and accessible approach to change their habits and improve their health. The first-of-its-kind program closely integrates Weight Watchers into Humana’s many medical and wellness programs, actively connecting members who want to lose weight to the program at no cost for six months, and at a significant discount thereafter.

“We want to help employers find effective ways to battle obesity, improve the overall wellness of their employees and create healthy communities,” said Beth Bierbower, President of Humana’s Employer Group Segment. “With that in mind, partnering with Weight Watchers just made sense – it allows us to connect our members with a leading weight loss program so that they can better navigate their wellness journeys.”

“As the leading weight management program focused on helping people change their behavior and achieve their goals, our mission to ‘change people’s relationship with food for good’ directly aligns with Humana’s mission to ‘support lifelong well-being,’” said Jim Chambers, president and CEO, Weight Watchers International, Inc. “Working together, we can help more people develop the goals, plans and skills they need to improve their overall health.”

Southwest Human Development, Arizona’s largest nonprofit dedicated to early childhood development, is heavily engaged in workplace wellness and looking forward to offering the new program to its more than 830 employees. Chief Executive Officer Ginger Ward believes adding the new offering from Humana and Weight Watchers will help her employees and their families reach their wellness goals.

“It’s important that we help our employees and their families achieve and live a healthy lifestyle,” Ward said. “The addition of the Weight Watchers program to our much-used HumanaVitality employee wellness initiative will connect our employees and their family members who want to get to a healthy weight with the tools and resources they need to successfully reach their goal.”

According to recent studies, U.S. employers are losing billions in productivity every year to obesity-related health issues. Additional research shows that obese and overweight employees are at higher risk for heart disease, type 2 diabetes and many other chronic diseases, all of which contribute to healthcare costs. While there is no silver bullet for managing obesity, more employers are taking on this challenge by offering resources to employees.

The U.S. Preventive Services Task Force Guidelines support intensive, multicomponent behavioral interventions, including community-based programs, as effective for obesity treatment. As a behavioral intervention, Weight Watchers helps people to adopt a healthier lifestyle that results in achieving and learning to maintain a healthy weight.

“Obesity is a significant health issue for this country and has a devastating effect on the health of employees and, by extension, on their employers,” said Brian Marcotte, President and CEO of the National Business Group on Health. “We applaud the commitment by Humana and Weight Watchers to battle obesity and we embrace their initiative to make weight loss programs widely available to health plan members. Ultimately, employers can and should play a role in combating obesity and will welcome the development of accessible, affordable and evidence-based weight management solutions.”

Weight Watchers is now offered to all Humana members insured through qualified employer-based health plans. Members with weight loss goals will be actively connected to Weight Watchers through Humana’s disease management programs, health coaches, personal nurses, customer service and HumanaVitality.

Humana participants can chose Weight Watchers OnlinePlus to follow the plan entirely online with new 24/7 Expert Chat real-time support and access to all the digital tools and apps; or they can choose Weight Watchers Meetings for face-to-face support from a Coach who has lost weight with Weight Watchers and exchange experiences with a group of like-minded peers, along with 24/7 Expert Chat and digital tools and apps.

121277693

Humana Transforms To Better Serve Employers

Arizona health insurance agents and employers will see a new Humana when they engage with the health and well-being company in 2014. Humana announced a transformed leadership, market development and sales structure with the intent of furthering the company’s commitment to partner with agents and employers to create healthier, more productive workforces.

“The health care environment is changing as are employer and employee needs. And as Humana’s role in the health care industry is changing, we are changing how we do business to align with what our customers need and want,” said Humana Employer Group Segment President Beth Bierbower. “Our team structure has evolved in this new environment to help employers realize the many business benefits of a healthier workforce.”

Humana has established closely coordinated teams to serve agents and employers in Arizona that will support the market with a new internal team structure.

The Arizona sales team will be led by Victoria Coley, Arizona and Nevada Market Vice President, who will focus exclusively on partnering with agents and employers, and delivering ongoing support, data-driven insights and coordinated service. Coley, an Arizona State University graduate, has been with Humana for 14 years and was previously in a sales and leadership role with the company. Jean Higginbotham has been promoted to the Arizona and Nevada Sales Director and will focus on selling and renewal strategy engaging with employer groups 2 to 300. Higginbotham has been with Humana for 12 years and previously served as Director of Account Management for Arizona, Nevada and Utah. Both Coley and Higginbotham will be based in Humana’s Phoenix office.

“As part of our transformation, we spent hours with our agent partners researching how to best meet their needs. As a result, we’re expanding our team structure and simplifying the Humana experience for agents and employers,” said Coley. “The team is an agent-specific multi-disciplinary team within Humana that is led and coordinated by a single point of contact for the agent and employer.”

Coley says that the new approach to the market allows Humana to work more closely with agents and employers to co-create health solutions, and then support both with data-driven analysis from Humana’s array of health and well-being assets.

The market development team, led by Jeremy Gaskill, Regional Market Development Vice President, will focus on strategic direction, health care provider engagement, brand management and integrated product offerings in Arizona.

“This new team will build and expand relationships with providers in each of our markets and will focus on offering new value added solutions to customers to expand our reach in the marketplace,” said Praveen Thadani, National Vice President, Humana Market Development.

“At Humana, we’re committed to changing the way agents, employers, health care providers and health companies interact to create better outcomes for individuals and employers,” said Rick Remmers, Vice President of Humana Group Sales. “We’ve transformed our sales and management structure to support our vision by concentrating our sales team into specific expertise channels, allowing us to focus on our audience segments and better position our resources.”