Tag Archives: Bill Lavidge

mark.suarez

Multicultural marketing plan can boost bottom line

Mark Suarez spent a decade doing marketing work for companies like McDonald’s, AAA. Rubio’s Fresh Mexican Grill and the Arizona Office of Tourism. While the 35-year-old worked on both general campaigns and campaigns targeted at the Hispanic market, he saw the need for a company that specialized in multicultural marketing and advertising.

“I think folks have tried to create a multicultural division or had a token person who oversees that segment of the marketplace,” Suarez said, “but the fact is that you need to build it out and have capabilities that are culturally relevant.”

To fill that void, Suarez teamed up with Bill Lavidge of The Lavidge Company to create Mosaic Multicultural, a full-service multicultural marketing agency based in Phoenix that provides multicultural advertising, interactive, public relations and marketing services.

“I looked at this as an opportunity to grow my own business in a multicultural market that makes a lot of sense,” Suarez said. “One of the keys that differentiates us is that most folks think of multicultural as a Spanish-language agency. We are more than that. The reality is that we are a multicultural market and multicultural society and we help our customers position their businesses for the long term.”

As a third-generation Puerto Rican who grew up in a diverse neighborhood in Michigan Suarez knows the multicultural market inside and out.

“My friends and I called ourselves the United Nations,” Suarez said. “There were African-Americans, Arabic, Puerto Ricans, Caucasians. If you look around at the Phoenix market today, we all really do live in a multicultural society.”

Suarez said the face of the market is only going to change.

“When you look at the next 10 years, almost 60 percent of the growth in Phoenix is going to come from the Hispanic market,” he said “However your business is doing today, you’re not going to be doing as well 10 years from now if you don’t embrace the new marketplace and learn who tomorrow’s consumers will be.”

Suarez said companies like McDonald’s and AAA and the telecommunications and automotive industries have improved their bottom lines by embracing the multicultural approach. Other industries, he said, need to catch up.

“Industries like healthcare are still trying to find their footprint,” Suarez said. “They are embracing it, but embracing it and acting on it are two different things. They have recognized the need is there, but it’s the ‘how?’ that gives them trouble. That’s where Mosaic fits it.”

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Enterprise Bank adds 4 leaders to advisory board

Enterprise Bank & Trust has added four respected business leaders to its Phoenix Advisory Board to help lead the bank as it continues to grow in the Southwest.

Joining the 12-member board are Jeffrey S. Beyersdorfer of Western Refining, Inc., Jason Funk of Western Window Systems, Bill Lavidge of The Lavidge Company and Craig Rock of Paradigm Technology, Inc.

The four new Advisory Board members bring nearly 100 years of collective business experience and each has a strong commitment to community service in Arizona serving a diverse range of industries.

“I couldn’t be more pleased that these respected leaders have joined our Advisory Board,” said Jack Barry, president and CEO of Enterprise Bank & Trust’s Arizona Region. “I look forward to their insights and counsel as we continue to expand our footprint in Arizona.”

The new board members join Jack Barry; Michael Lofton, owner and CEO of The Lofton Companies; Dianna Morrow, CFO Stotz Equipment; Rick Grayson, owner and CEO of Coffee Reserve; Dan Nahom, CFO of Smart Practice; Vickie Wessel, president of Spirit Electronics, LLC; G. Thomas Eggebrecht, president and CEO of Bonds Alarm CO, Inc, and Stephen Marsh, chairman and chief credit officer of Enterprise Bank & Trust on the Advisory Board.

The new Advisory Board members bring a diverse mix of business experience from various industries.

Jeffrey S. Beyersdorfer: Beyersdorfer serves as Corporate Treasurer and Director of Investor Relations for Western Refining, Inc., and previously worked for companies across the country in Houston and St. Louis. Jeffrey earned his Master of Business Administration from the London Business School and his undergraduate degree from the Georgia Institute of Technology.

Jason Funk: Funk joins the Advisory Board as the board president. He is president of Western Window Systems where he has worked since 1999 while completing his Bachelor of Science degree in Global Business Management at Arizona State University. In 2012, Funk was selected for the Phoenix Business Journal’s “40 under 40” list and is active in many business and community organizations including the MVP Foundation, which helps better the lives of children and families in need.

Bill Lavidge: Lavidge is the owner of The Lavidge Company, a full-service advertising, public relations, communications, consulting and interactive marketing agency based in Phoenix. Bill has held leadership positions for numerous organizations included KAET Public Television, the ASU M.B.A. Council and the Phoenix Suns Charities. Bill earned both his Masters of Business Administration and undergraduate degree from Arizona State University and has also taught as a faculty associate in the university’s marketing department.

Craig Rock: Rock is the founder and president of Paradigm Technology, Inc., a company delivering adaptive business models to fit a client’s IT solution needs. Prior to creating Paradigm Technology, Inc., Craig worked for Telos Corporation, Compushare Communications and Ticketmaster Corporation. Craig earned his Bachelor’s degree in Business Management from the University of Maryland, College Park. He founded the Pendergast Education Foundation, a scholarship program investing in future teachers in the Pendergast community. He also serves on the board of the YMCA of Scottsdale and as a committee chair at the Arizona Science Center.

Medical Technology - AZ Business Magazine January/February 2012

Banner Alzheimer’s Foundation Honor Lavidges

Banner Alzheimer’s Institute (BAI), and its nonprofit Banner Alzheimer’s Foundation, will present its 2013 “Powerful Mind Award” to Bill and Julie Lavidge at its annual fete and fund-raiser, “A Night to Remember,” on Saturday, Oct. 19 at the Musical Instrument Museum.

Bill Lavidge is CEO of The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency. Bill and Julie serve as Vice Chairs of The BAI Breakthrough Campaign Cabinet, a $40 million fund-raising initiative to help fund groundbreaking Alzheimer’s research and support BAI’s nationally recognized care model for patients and families made possible by philanthropic investments from individuals, corporations and foundations. The campaign was launched in 2011. In addition, Julie Lavidge serves on the Banner Alzheimer’s Foundation Board of Directors and is a founding member of Women Inspiring Scientific Progress (WISP), a Phoenix-based community group dedicated to advancing Alzheimer’s research through education and advocacy.

Each year, BAI recognizes outstanding contributions from member volunteers and honors them with the Powerful Mind Award. Last year’s recipient was Gene D’Adamo, vice president of community relations for Republic Media, which operates The Arizona Republic and 12 News.

“We are proud to be involved in such a great organization like Banner Alzheimer’s Institute and are humbled to receive the Powerful Mind Award,” said Bill Lavidge. “The pioneering research being done at BAI is truly groundbreaking and inspiring. We believe there are many deserving candidates for this award and we are grateful for the recognition.”

The Breakthrough Campaign is a collaboration between a team of renowned scientists and clinicians and an outstanding group of individuals, corporations and foundations dedicated to funding the breakthrough that could change lives for generations to come.

“Bill and Julie exemplify the spirit of selflessness and dedication necessary to foster great change and even greater outcomes,” remarked Andy Kramer-Petersen, president and CEO of Banner Alzheimer’s Foundation. “The way they have, for years, rallied around the cause, given of their time and talents, and engaged others in the mission to end Alzheimer’s is admirable and most certainly a powerful reminder of the impact we can all make.”

More information about The BAI Breakthrough and the work being done at BAI can be found at www.banneralz.org.

Through its research and care, Banner Alzheimer’s Institute is dedicated to the goal of ending Alzheimer’s disease without losing another generation. It is helping to launch a new era of Alzheimer’s research – treatment and prevention at the pre-symptomatic stage – and to establish a new comprehensive model of care. Established in 2006 by Banner Health, one of the country’s largest nonprofit health care systems, BAI has a three-fold focus: to conduct revolutionary studies in the detection, treatment and prevention of Alzheimer’s; to set a national standard of patient and family care; and to forge scientific collaborations that bring together institutions and disciplines internationally.