Tag Archives: blackberry

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T-Mobile Tries to Help BlackBerry

T-Mobile has found itself in the news quite a bit lately. Over the past several quarters, the mobile service provider has ramped up efforts to encourage customers bound to contracts with competitors (AT&T, Sprint and Verizon) to switch over to T-Mobile by promoting a no-contracts business plan — something that is assuredly shaking up the industry.

In addition to offering contract-free mobile service, what else has T-Mobile been promising? To start, T-Mobile announced the JUMP! plan late last summer, which allows customers to upgrade their cell phones (including the iPhone and Samsung Galaxy) without waiting the typical two-year gap that other service providers require. For an extra $10 per month (which includes comprehensive phone insurance), JUMP! customers can trade in their phone for the newer iteration every six months. Without something like the JUMP! plan, it’s not unusual for a cell phone customer to skip a generation of their cell phone while waiting to become eligible for an upgrade.

In early 2014, T-Mobile announced that they promise to pay off new customers’ early termination fees charged by rivals AT&T, Sprint and Verizon. T-Mobile CEO John Legere called these early termination fees (ETFs) part of a “scam” and denounced the lack of transparency demonstrated by other cell phone service companies. Though T-Mobile’s promise could cost as much as $650 per line, the cell phone service provider has promised to eat the costs levied by their competitors.

Another enticing feature of T-Mobile is the massive rollout of its LTE network. Legere believes T-Mobile to be the fastest nationwide LTE network with faster average download speeds than Verizon, AT&T and Sprint networks.

These offers clearly worked: T-Mobile saw a boost in new cell phone service subscribers in late 2013/early 2014. They also earned high customer satisfaction marks in a J.D. Power survey, taking third place among the big carriers and being named the most improved.

Last month, while reports circulated that T-Mobile had yanked BlackBerry devices off of their store shelves, the company sent their current BlackBerry users an email blast containing a great offer. T-Mobile asked BlackBerry customers to upgrade not to BlackBerry handsets, but to the iPhone 5S for no money down.

In response to T-Mobile’s brazen move, BlackBerry customers contacted T-Mobile directly to express their disappointment, even Tweeting at T-Mobile’s CEO John Legere.
BlackBerry CEO John Chen crafted a blog post thanking BlackBerry customers who defended the phone maker and praising their loyalty. He also expressed confusion with “the behavior of our longtime business partner” and promised loyal customers on the T-Mobile network “an offer in the works designed especially for you.”

T-Mobile CEO John Legere acknowledged the feedback from BlackBerry fans and came back with a counter offer. He allowed BlackBerry customers to trade in old BlackBerry devices for new T-Mobile BlackBerry devices at a discounted price — or in some cases, for free.
BlackBerry users on T-Mobile who want to upgrade can receive $250 toward any BlackBerry phone, or $200 toward any other phone in T-Mobile’s stores. This was considered to be T-Mobile’s way of apologizing for the mix-up and the resulting backlash.

Even though T-Mobile tried to make it right with BlackBerry and with their customers, scores of customers decided they wanted another type of device instead of a BlackBerry. T-Mobile offers a myriad of BlackBerry devices such as the Q10, Curve and Z10, but the majority of customers opted for other devices on different platforms.

Some reports say that T-Mobile’s offer garnered 15 times the normal amount of BlackBerry trade-ins; however, 94 percent of those customers chose to upgrade to a non-BlackBerry device.

iphone

BBVA Compass unveils bilingual iPhone app

BBVA Compass further expanded the reach of its mobile banking apps with the introduction of its bilingual iPhone app.

“This is part of our ongoing commitment to continually improve our mobile banking solutions, adding features and services to better serve our customers’ needs,” said Alex Carriles, executive vice president and director of Mobile Strategy and Retail Innovation at BBVA Compass. “We currently serve a number of markets with a growing Spanish-speaking population, so we wanted to give those customers access in the language that is most comfortable to them.”

The bank remains committed to providing native applications for the most popular mobile platforms, allowing users to enjoy a mobile banking experience that is consistent with their chosen devices. In addition to the iPhone, BBVA Compass provides mobile banking apps for iPhone and iPad mobile digital devices, BlackBerry devices and the Android mobile digital platform, and soon will be updating those to add bilingual capabilities.

“We already operate as a fully bilingual bank in the U.S., and these additions will support that commitment,” Carriles said.

The latest iPhone app offers access to such mobile banking features as bill pay, account transfers, balance review, an enhanced branch locator and improved views of paid checks with zoom capabilities. This new version also introduces a full feature Bill Pay service by allowing customers not only to issue payments, but also to add payees, manage payment source accounts, display past payments, and display or cancel pending payments.

To download the free BBVA Compass app, visit the iPhone app store and search for BBVA Compass.

For more information on additional BBVA Compass mobile banking applications, visit www.bbvacompass.com/go/mobile.

kindle

How to Use Kindle to Generate Free Business Leads

Imagine Amazon sending you business leads regularly and even paying you to do so. Why would they do it?

“Amazon is desperate for reading material and you can publish your content for free as Kindle books,” says V. Michael Santoro, a managing partner with John S. Rizzo of Globe On-Demand, an internet technology company. The two are also the co-authors of, “Niche Dominance: Creating Order out of your Digital Marketing Chaos,” (www.NicheDominance.com).

“The twist is to use them as a generation system for sales leads.”

The audience is huge – Kindle is no longer just for people who purchase Kindle tablets. Amazon has also written Kindle Reader applications for every major smartphone, tablet, and computer including the Android phone or tablet, iPad, iPhone, Mac, Windows 8 PC or tablet, BlackBerry, and Windows Phone 7, Santoro says.

“Most businesses hesitate to use Kindle to generate sales leads because they think they need to write an actual book,” says Rizzo, “But that’s not true. You can write and publish short reports — as long as the content is original, of high quality and does not violate its Terms of Service (TOS), Amazon will publish your material.”

The key is to include a compelling free offer with a strong call to action and a link to a lead capture page – the page on your website where people can sign up for more information, special offers, your newsletter, etc.

And Amazon will even help market your book – for free!

When a new Kindle book is approved and published, Amazon will:

• Feature it in their new releases section.

• Email their customer base announcing it to those who have previously purchased a Kindle book in that genre.

• Offer the Kindle KDP Select Program for ongoing free promotion.

• Allow customers to highlight, make notes, and share your book’s content via Twitter and other social networks.

“By enrolling in the free Kindle KDP Select Program, you give Amazon exclusivity on a renewable 90-day basis,” Santoro says. “This program allows their readers to borrow your book from the Kindle Owners’ Lending Library, and when they do, Amazon pays you a royalty, as well as for book sales. However, the real benefit is that Amazon provides five days per quarter to give your book away for free.”

Why give your Kindle book away for free?

“Because, as a lead generation system, you want as many individuals as possible to download your Kindle book and visit your lead capture page, Santoro explains. Additionally, Amazon views each book download as a vote and rewards your book with higher page ranking. The more downloads, the better the chance of an Amazon Page 1 placement.

To create your Kindle report:

• Use Amazon to determine what current Kindle books or paperbacks are published about your topic.

• Decide what information will be helpful to your potential customers. Make sure it is original and offers value. Avoid information that is easily found on the Internet.

• Create your report in Microsoft Word and include images if appropriate.

• Include your call to action – a message that prompts readers to visit your website — and link to your website’s lead capture page.

• Create a cover graphic.

Publishing on Kindle is fairly simple:

• Go to http://kdp.amazon.com and sign up for a free Kindle account.

• Watch the “How To” Kindle publishing video.

• Fill out the Amazon Author Page to track your statistics.

• Reference the book on your website and link to your Amazon book page.

• Announce it on your Facebook, LinkedIn, Google+ and Twitter accounts.

“The goal is not to sell books, but rather to generate leads from Amazon’s huge customer base,” Rizzo says. An additional benefit is that you will differentiate yourself from the competition by being a published author. If your content is excellent and helpful, you will also build trust which will help to increase sales from these new leads.

Mint.com screenshot

Five Great Apps For Mobile Finance

Mobile finance is about to boom (some say we’re already there). You may have dabbled a little with your own bank’s mobile app for easy money transfers and to check balances. Or you might be quite savvy with Google Wallet and PayPal on your phone. There are a myriad of new apps to help you with all of your financial needs and are great for both personal and business use.

Most of these apps are available across Apple, Android and Blackberry platforms, and new ones are coming out every week. They help with everything from debt reduction, to managing how payments, to investing.

Here are five mobile finance apps to check out:

Debt Tracker

Most Americans are carrying some debt right now, and businesses are no exception. Debt Tracker helps you store all of your debt information in one place, plan how to pay it off quickly, and it calculates how long it will take you to pay off each debt. This app subscribes to the popular “snowball theory” of debt-repayment — where you aggressively pay off one debt at a time, while paying the minimums to the rest — and has tools to help guide you through. Free and paid versions are available.

Mint

You’ve probably heard of Mint.com, as one of the first free and easy-to-use budgeting tools to hit the Web. This app is free and connects your phone to your bank accounts. It helps you track spending, and stick to a budget. The features in both the online version and the app make it almost a no-brainer, doing all of the hard work for you. If you’re trying to stick to a budget, this is a dependable way to go.

Pageonce

This company claims to manage all of your financial data, and lets you pay bills, from one simple app. They also claim to take security quite seriously, which is important for anyone accessing financial data online. Keep in mind that the payment card industry hasn’t kept up with mobile transactions, in terms of security standards. Anyone who accesses financial information via a mobile device should heed this. However, Pageonce makes a point of touting security as one of the best values of this application.

BillTracker

Sometimes you just forget to pay a bill. It happens to even the most responsible of us. BillTracker keeps you in line and lets you know when bills are due, so you’ll never suffer from a late fee again.

iExpense

Wouldn’t it be nice to have a little financial planner in your pocket? That’s the point of this nifty app. iExpense does more than just help you budget and make payments, it actually gives you advice on how to achieve financial goals — whatever those goals are. This app was designed by financial advisors. While it can’t quite replace a real professional, it can act almost like a coach to keep you in line between that annual visit with your planner.

Just keep in mind that mobile finance apps like these are only as good as the person using them. They won’t suddenly make you a financial guru or do all of the work for you. But they can help keep you in line to achieve your financial goals — whatever they may be.

Provided By Flickr

Five Monopolies, Methods of Communication Losing Their Hold

1.

Landlines

According to CITA, an International Wireless nonprofit organization, 91% of Americans carry a cell phone as of 2009, and those numbers have continued to expand.  Now more than ever, with the growing popularity of the iPhone and Droid, cell phones have become both a necessity and an addiction.

In past decades, landlines were an essential part of the home, but with cell phone giants like Apple, wireless communication is quickly eliminating the need for both a home phone and cell.  Now, phones do much more than dial, and let’s be honest — landlines don’t have Angry Birds or Restaurant Finder Apps.

Landline Phones No More

2.

“Snail” Mail vs. Email

Once a monopoly on long-distance communication, mailing letters to friends or loved ones has been virtually phased out of everyday conversation and proven to be the least efficient means of interaction.  What was once a necessity for love notes, bank statements, and college acceptance letters, “snail” mail is quickly becoming replaced with the popularity of social media platforms and widespread use of email.

Since cell phone’s and the internet explosion in the early 1990’s, this generation’s lack of composition skills have been harshly scrutinized.  In 2009, The United States Postal Service stated that 177 billion pieces of mail were delivered in the US, compared to 14.4 trillion by email.  Now, young people rely heavily on a keyboard, 140 characters and auto-correct spelling.

"Snail" Mail Replaced by Email

3.

Newspapers

Electronic tablets, such as Apple’s iPad, Samsung’s Galaxy Pad, Amazon’s Kindle or the BlackBerry Playbook, have been 2010’s newest toy.  According to the Washington Post, “average daily circulation of all U.S. newspapers has been in decline since 1987″ and “has hit its lowest level in seven decades.”

Newspapers have been undoubtedly hit hard — as major stations are reporting record losses, cuts and even closures across the country.  Despite the change in the medium which news is delivered, there will always be a desire and need for the public to be informed and educated on current events.  It’s just that now news is viewed on a 9 x 5 LED screen — not paper.

Physical Newspapers Moving Online

4.

Video Rental Stores

Some of my fondest childhood memories include “Power Rangers:  The Movie” and the newest Nintendo 64 game — both of which were rented from the local Blockbuster.  Video rental stores, like Blockbuster, have been slowly declining in business over the past 6 years as online sites such as Netflix and RedBox have stolen much of the business which these stores once had.

Having closed over 600 stores in just the past three years and reported record losses in the hundreds of millions, it’s no wonder Blockbuster is struggling to stay afloat.  According to an article by MSNBC.com, “Blockbuster Inc. may close as many as 960 stores by the end of next year,” primarily in response to appeal and ease of online streaming — in a society glued to their computer screens.

Video Rentals Like Blockbuster Replaced by Nexflix, Flickr, Scott Clark

5.

In-Person Classrooms

As a current student at ASU, I recognize that most classes still meet in a physical room with a paper syllabus and wooden desks from the Jimmy Carter administration.  However, as technology of educational tools increases, so does the medium with which it is taught.

Arizona State University offered over 700 online classes this spring, which range from Managerial Economics to History of Hip Hop.  It’s not just ASU, but virtually all major universities across the country offer online classes and degrees, and sites like Blackboard allow professors to post assignments and readings for the week online.

Classrooms Moving Online
the majority own phones with Apple iPhone, Blackberry, Android or Windows Mobile operating systems

Which Smartphone Is Right For You?

Smartphones are becoming more and more a part of everyday life.  As of October 2010 data from the Nielsen Company shows that 29.7 per cent of U.S. mobile phone users have smartphones with full operating systems.  Of those, the majority own phones with Apple iPhone, Blackberry, Android or Windows Mobile operating systems.  However, as the mobile phone market becomes flooded with a slew of smartphones, the decision on which phone to pick becomes increasingly more difficult.  The following infographic will guide you through the decision making process and illustrate smartphone trends in the U.S.

Smartphone operating system trends in the U.S.