Tag Archives: Blueocean Market Intelligence

social.media

'Best Social Media Marketing Theory' honored

Research and analytics firm Blueocean Market Intelligence announced it received a 2013 Bees Award for its proprietary Social Media Effectiveness Index (SEI) in the category of “Best Social Media Marketing Theory.”

SEI is a ranking methodology developed by Blueocean Market Intelligence that measures a company’s social media effectiveness with a singular, representative score. It takes a business’ key metrics into account, such as a brand’s share of voice, customer engagement rate, customer touch rate, number of brand influencers and advocates, and net sentiment.

“Most companies use popular traditional analytics tools to measure social media efforts. However, those tools rely on unreliable data, inaccurate sentiment analytics and a lack of in-depth analysis,” said Blueocean Market Intelligence Chief Executive Officer Kumar Mehta. “Blueocean’s SEI model was built to help companies move beyond basic data and generate actionable insights derived from refined social intelligence.”

The Bees Awards is the first international social media competition honoring communication and marketing professionals. Practitioners in more than 50 countries have submitted entries since the awards program’s inception in 2010.

Blueocean Market Intelligence utilized its SEI to compile a 2013 ranking assessing the social media effectiveness of global Fortune 100 companies. The company plans to compile and publish the second biannual ranking later this summer.

“It’s critical that companies understand and monitor the social media landscape, and develop a tangible process to measure their return and achieve accelerated growth,” said Mehta. “With SEI, companies can completely align their activities with core business objectives, create impact across all functions to drive growth and profitability, and harness the true potential of social media.”

To learn more about Blueocean’s Social Media Effectiveness Index and download a case example based on a leading technology brand, visit www.blueoceanSEI100.com.

social.media

‘Best Social Media Marketing Theory’ honored

Research and analytics firm Blueocean Market Intelligence announced it received a 2013 Bees Award for its proprietary Social Media Effectiveness Index (SEI) in the category of “Best Social Media Marketing Theory.”

SEI is a ranking methodology developed by Blueocean Market Intelligence that measures a company’s social media effectiveness with a singular, representative score. It takes a business’ key metrics into account, such as a brand’s share of voice, customer engagement rate, customer touch rate, number of brand influencers and advocates, and net sentiment.

“Most companies use popular traditional analytics tools to measure social media efforts. However, those tools rely on unreliable data, inaccurate sentiment analytics and a lack of in-depth analysis,” said Blueocean Market Intelligence Chief Executive Officer Kumar Mehta. “Blueocean’s SEI model was built to help companies move beyond basic data and generate actionable insights derived from refined social intelligence.”

The Bees Awards is the first international social media competition honoring communication and marketing professionals. Practitioners in more than 50 countries have submitted entries since the awards program’s inception in 2010.

Blueocean Market Intelligence utilized its SEI to compile a 2013 ranking assessing the social media effectiveness of global Fortune 100 companies. The company plans to compile and publish the second biannual ranking later this summer.

“It’s critical that companies understand and monitor the social media landscape, and develop a tangible process to measure their return and achieve accelerated growth,” said Mehta. “With SEI, companies can completely align their activities with core business objectives, create impact across all functions to drive growth and profitability, and harness the true potential of social media.”

To learn more about Blueocean’s Social Media Effectiveness Index and download a case example based on a leading technology brand, visit www.blueoceanSEI100.com.

Arizona Business People & Promotions

Arizona Business Promotions And People Moving Up

Arizona Business Promotions July 28, 2011  - Arizona business is booming as important executives across the Valley are being appointed, promoted and honored. Major companies highlight their updates on essential leaders within their divisions.

Congratulations to the following who have shown excellence in their field:

Macerich Executive

Garrett Newland:

Newland, Vice President of Development for Macerich, has been appointed to the Transportation Policy Committee at the Maricopa Association of Governments.

Garrett Newland: Arizona Business Promotions


Cosanti Foundation

Jeff Stein:

Stein has been elected as the new President and CEO after Paolo Soleri’s retirement.


Johnson Bank Wealth Group

Alex Kramer:

Kramer was appointed Senior Vice President – Wealth Management Sales for the Johnson Bank Wealth Management team.

Alex Kramer: Arizona Business Promotions


Blueocean Market Intelligence

Kirsten Markson:

Markson has been promoted to account director.

Blueocean Market Intelligence announces the addition of four key staff –
Dennis Goodman, senior research manager
Caryn Marchuk, account manager and
Andrea Libey, marketing and corporate communications manager.

Kirsten Markson: Arizona Business Promotions

W.J. Maloney Plumbing Co.

Dennis Hertzog:

Hertzog has been appointed to commercial operations manager.

Dennis Hertzog: Arizona Business Promotions

Commerce Bank of Arizona

Shareef Simaika:

Simaika has been promoted to Vice President – Credit Analysis Administration.


CHEEERS

Phillip Biel:

Biel, V.P. of Business Development with Catalyst Computer Technologies, has been named to the Board of CHEEERS, formerly known as the Center for Health Empowerment Education Recovery Services.


More Arizona Business Promotions

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