Bob Case Archives

LAVIDGE creative officer earns honor for illustrations

LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, announced that Chief Creative Officer Bob Case has been recognized as one of 200 Best Illustrators Worldwide by Lürzer’s Archive. The publication serves as a creative resource for advertising professionals globally.  Case was honored for his artistic efforts on an engraved raven that… Read More →

Experts: Keep branding simple even in the era of social media

by in Featured | Marketing

Got milk? The swoosh stripe. The Aflac duck. Kleenex. Successful branding effectively uses a name, term, design, symbol, or even a musical jingle to distinguish a product or service from those of other sellers. “Brands are sincere, distinct and consistent,” says David Eichler, creative director and founder of David and Sam PR. “Brands are by… Read More →