Tag Archives: bob parsons


Educare Arizona names new directors

The Educare Arizona Board of Directors has appointed two new members: Leela Brennan and Mitch Moore.  Brennan, an experienced communications professional, has had the opportunity to partner with some well-known brands and personalities, including GoDaddy and GoDaddy founder Bob Parsons. She is currently the Director of Marketing & Communications for Parsons Xtreme Golf (PXG).  Brennan holds a Bachelor’s degree from Goucher College and a Master’s degree from City University of London, and resides in Scottsdale, Arizona with her husband and their son.

Mitchell Moore, a current member of Score Finance, LLC, has years of experience in fiscal management and leadership for Arizona organizations.  He serves several civic organizations including as a Fellow of The Arizona Center for Civic Leadership, Suns Charities 88, Mesa Leadership Training and Development, and the East Valley Partnership.  In addition to Mr. Moore’s professional experience he brings a true passion for youth education and dedication for improving Arizona.

John Scola, CEO of Educare Arizona stated “We are privileged to welcome Leela and Mitch to the Educare Board of Directors.  They each bring a unique and critical perspective to the work of Educare, and they will complement our current directors extremely well.  Together, we will change the conversation about early childhood education in our state.”

A 501(c) (3) charitable organization, Educare Arizona is part of a national network of Educare schools that is dramatically changing the life trajectories of thousands of children growing up in families facing the greatest obstacles to success and changing the way America thinks about early education. Educare Arizona is made possible with the public/private support of founding partners: Balsz Elementary School District, Buffett Early Childhood Fund, Ibis Foundation of Arizona, Southwest Human Development, The Steve Nash Foundation, Whiteman Foundation and other local and national foundations.

Village at Shea

YAM Properties acquires village at Shea Retail Center

DTZ, a global leader in commercial real estate services, has announced that East Village at Shea LLC, a company formed by YAM Properties, LLC (Bob Parsons, Principal), purchased Village at Shea, a 117,025 square foot retail center at 7366 E. Shea Boulevard, for $32.5 million ($277.72 PSF). The seller was Karlin Scottsdale Shea LLC, a company formed by Karlin Real Estate of Los Angeles.

DTZ Executive Managing Directors Michael Hackett and Ryan Schubert brokered the sale on behalf of Karlin.

“Village at Shea is a highly coveted retail asset located at one of the best commercial intersections in Scottsdale,” according to Mr. Hackett. “Karlin created significant value for the asset sale, and YAM should enjoy the benefits of a stable asset with a fantastic location.”

The DTZ team sold Shea Scottsdale East, later renamed Village at Shea, to Karlin in October 2011, along with the adjacent 160,228 square foot Shea Scottsdale for $50.32. The DTZ team represented Karlin in February 2014 when it sold the West portion of the shopping center for $44.5 million.

Built in 1985, Village at Shea is anchored by Harkins Shea 14 Theatre. Other tenants include LA Fitness Comerica, Raising Cane‚s, Pita Jungle and Coffee Plantation. Village at Shea was 85% leased at the time of sale.


Martz Parsons is rebranded Big Yam

The Martz Parsons Agency has officially been renamed Big Yam, The Parsons Agency. Bob Parsons acquired Martz Agency in October 2013 and renamed it The Martz Parsons Agency. Since the original acquisition the agency has hired, trained and established a crew of nearly 50 agency professionals ready to execute on his vision for an all-encompassing branding machine. With the retirement of Carrie Martz and significant investments in new facilities, the agency is being renamed to reflect its unusual capabilities and its place in the YAM Worldwide family.

“We’ve assembled a very capable team,” said businessman and philanthropist Bob Parsons. “People that understand, no matter the size of your company, how to create campaigns that make an impact and, at the end of the day, do what matters most – ring the register.”

BIG YAM employs a total approach to marketing, delivering high-quality, industry-leading work. From branding, public relations and traditional creative, to digital media, website development and video production, the firm’s ability to produce everything in-house enables it to seamlessly deliver fully-integrated campaigns.

“The agency has been a strong supporter of the Valley of the Sun YMCA for many years. The PR team has been a huge asset in helping us tell the YMCA story of how we are transforming lives across Arizona…the team is responsive, professional and operated like a part of the Y family,” said Jim Diaz, Valley of the Sun YMCA VP of Marketing.  “Most recently we worked together to help transition our advertising to the digital age and last year took on the monumental task of building our website from scratch to help bring our mission to more Arizonans and to help usher us into the age of online transactions.  We are grateful for their capable work, expertise and dedication to our cause.”

Most recently, the BIG YAM team created and launched the Parsons Xtreme Golf (PXG) brand.  PXG, a nascent golf equipment company, has developed patented technology and a sophisticated manufacturing process that integrates high-performance alloys and elastomers to produce what are quickly being recognized as the finest golf clubs in the world. To differentiate the brand from other manufacturers and highlight its innovative technology, BIG YAM developed a look and feel for the company that is not only unconventional, but is also generating a buzz in the golf industry worldwide.

“Bob has a history of thinking outside the box, which dates back to when we worked together at GoDaddy and even to his earlier marketing endeavors,” said BIG YAM CEO Marianne Curran. “Bob has spent time sharing his marketing vision with our entire team, pushing them to embrace new thought processes to help grab attention and move the needle for our clients and their brands.”

To further enhance the agency’s ability to provide its clients with unrivaled service, development of a 30,000 square foot headquarters is underway, inclusive of a 4,000 square foot production studio facility. The state-of-the-art facility and studio in North Scottsdale will be part of the YAM Worldwide campus, BIG YAM’s parent company, and is scheduled to open its doors in spring 2016.  Specific capabilities and design of the facility will be unveiled in a sneak-peak to select media and guests later this year.


Parsons Xtreme Golf arrives on PGA Tour

Parsons Xtreme Golf (PXG) has officially arrived on the PGA Tour. PXG, which designs and develops high-performance golf clubs using premium alloys and patented technology, announced that it has signed an equipment endorsement deal with PGA Tour Champion Ryan Moore. This is the first PGA Tour endorsement deal for the industry newcomer.

The company first made headlines when Moore appeared at the Hyundai Tournament of Champions with a set of PXG 03x irons in his bag. PXG had invited Moore to provide feedback on the look, feel and playability of its clubs during development. Moore, who was not tied to an equipment deal at the time, later asked to play the irons in the tournament.​

“I have never felt like I needed an equipment deal,” said Moore, who is well-known for doing things his own way. “My preference has always been to play the clubs that deliver the best results, which is why I started the 2015 season without a contract. After having a great few months on the course and achieving notable performance gains with PXG clubs in my bag, the option of extending my relationship with Parsons Xtreme Golf felt like a natural progression.”

“Ryan’s early adoption of PXG equipment and drive to play the very best golf he can makes him an ideal first partner,” said . “I couldn’t more pleased to welcome Ryan to our team.”

Serial entrepreneur and philanthropist Bob Parsons recruited top talent to develop the unique technology behind the easily recognizable clubs. Joining Parsons in his venture are Mike Nicolette, who competed on the PGA Tour for nearly a decade, and Brad Schweigert, who holds more than 150 golf-related patents. 

“As a former PGA Tour player I understand how important it is to have the right clubs in your bag,” said PXG Director Mike Nicolette. “As a veteran designer I know how difficult it is to develop products that truly separate themselves from the pack. Parsons Xtreme Golf builds clubs that discerning players want in their bag – clubs that look, feel and perform better than anything on the market.”

“PXG irons are very special,” added Managing Director Brad Schweigert. “The proprietary technology is one of the most innovative concepts to ever hit the market in the iron category. The extremely thin faced construction coupled with a proprietary thermoplastic elastomer core supports performance gains greater than a similar-sized cavity-back in both distance and forgiveness.”

PXG has developed a sophisticated manufacturing process for its irons that includes forging, high precision CNC milling, robotic plasma face welding and injection molding. High density tungsten alloy screws, which create the irons’ signature look, are the foundation for a one-of-a-kind weighting system.

Similar to the irons, but leveraging 16 screws versus 11, PXG’s driver uses moveable weight technology to enable every club to be strategically fitted for an individual. To date, Parsons Xtreme Golf has been awarded seven patents on its proprietary high performance designs and has over 40 additional patents pending.

An official release date for PXG clubs has not been set, but the company expects them to be available for purchase in late summer 2015.

“Parsons Xtreme Golf was founded with the sole intent to design and develop the finest golf clubs ever made – I believe that is exactly what we have accomplished,” Parsons stated. “Ryan’s endorsement of our products gives testament to the quality of our equipment and I look forward to seeing the clubs in play in the hands of other professionals in the near future.”

For more information about Parsons Xtreme Golf visit, www.PXG.com.

Carrie Headshot

Carrie Martz retiring from advertising

Carrie Martz, President and CEO of Martz Parsons, announced she has decided to retire from the ad agency world. After a successful 35-year career, Martz says it’s time for her to hang up the advertising towel.

Martz, a pioneer for women business owners in Arizona, started the Martz Agency in 1980. The agency grew to employ more than 60 people and opened offices in both Las Vegas and Scottsdale. In October 2013, she sold the company to Bob Parsons, forming Martz Parsons.

“The sale of Martz Agency to Bob Parsons in 2013 was a great decision. It enabled me to expand the team and attract nationally recognized talent. Additionally, the acquisition afforded me the opportunity to become more involved with the nonprofit organizations I support,” said Martz. “Today the agency is on a great path. With Bob at the helm, I have no doubt it will continue to grow into the nationally ranked agency we envisioned.  And now, for the first time in my life, I get to focus on my other passions, such as my family, the community and myself.” 

“Carrie’s accomplishments over the last 35 years are significant and will serve the agency well as it continues to expand,” said businessman and philanthropist Bob Parsons. “Carrie has built the foundation for a world-class agency and I am so pleased to have had the opportunity to work side-by-side with her. She is truly an industry great who will be missed.”

“Retiring is bittersweet for me,” Martz added. “I’m not walking away from work. I’m saying I’ve accomplished what I set out to do in a career I loved.”

With the retirement of Martz, Marianne Curran will step in as CEO of the agency. Curran is currently a Vice President at YAM Worldwide, which is the parent company of Bob Parsons’ many business ventures.

Curran will oversee the diverse and highly accomplished Martz Parsons leadership team that includes Chief Operating Officer Winnie Stolper, Chief Digital Officer David Richardson, Chief Creative Officer Patrick Kelley and Vice President of Growth Kelly Siegal.

Stolper brings a strong financial background to the Agency. Her experience includes being the former General Manager of KPNX-TV and Executive Director of the Super Bowl Host Committee. Richardson, joined the agency shortly after the acquisition. He has more than 30 years of agency experience, many spent creating and hosting websites for large, national clients like NASCAR, Pulte Homes, The Dial Corp., and Arizona Diamondbacks. Kelley has 20-plus years of marquee agency experience and has worked at several of the top creative shops in the world on brands that run the gamut from Xerox Corporation to Burger King and General Motors. Siegal has been with the company for more than eight years. Her knowledge of the industry and deep roots with the agency are key in development and growth both internally and externally.

However, it’s not only the leadership team that is growing. Martz Parsons has added several key creative directors, Web developers and account directors. The rapid growth over the last 16 months has given the agency the tools and resources to not only support more clients, but to also facilitate larger, more expansive needs of existing clients.

Carrie Headshot

Carrie Martz up for international business award

Carrie Martz was named a Finalist in the Woman of the Year: Marketing, Advertising and Public Relations category in the 11th annual Stevie® Awards for Women in Business, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run – worldwide.  The Stevie Awards have been hailed as the world’s premier business awards.

Gold, Silver and Bronze Stevie Award winners will be announced during a gala event at the Marriott Marquis Hotel in New York on Friday, November 14.  Nominated women executives and entrepreneurs from the U.S.A and several other countries are expected to attend.   The event will be broadcast live on radio in the U.S.A. (and simulcast worldwide) by Biz Talk Radio and taped for a later television broadcast.

More than 1,200 entries were submitted this year for consideration in more than 90 categories, including Executive of the Year, Entrepreneur of the Year, Women Helping Women, and Communications Campaign of the Year.

A trailblazer and icon in Arizona’s advertising industry, Martz has been leading her agency and its clients to local, regional and national prominence since 1980. With more than 30 years in the business, her sector experience includes real estate, hospitality, gaming, government, law, nonprofit and technology — to name a few.

Martz sold her Agency to Bob Parsons, founder of GoDaddy in October 2013. Now Martz Parsons is on a fast track for growth, including two new areas of expertise – digital and video content.

Martz’ tireless drive to learn, master and brand has made her a legend among her clients and has led to numerous accomplishments, such as 2009’s Toy of the Year with Zhu Zhu Pets™ and being named Businesswoman of the Year by the YWCA, Phoenix Chamber of Commerce Athena, Arizona Chamber of Commerce Athena, and a finalist in “Most Generous Company in America” awards by the late John F. Kennedy Jr. and the late Paul Newman.

“This isn’t a job to me, it’s a passion,” said Martz. “To be named a finalist among more than a thousand exceptional women from around the world is quite an honor.”

Finalists were chosen by more than 100 business professionals worldwide during preliminary judging.  Members of five final judging committees will determine the Gold, Silver and Bronze Stevie Award placements from among the Finalists during judging October 20-29.

“Every year we receive the most amazing and inspiring stories of achievement from women-owned and –run organizations around the world,” said Michael Gallagher, founder and president of the Stevie Awards.  “The first-round judges have told us how delighted they are with this year’s field of Finalists.  We’re looking forward to recognizing them in New York on November 14.”

Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.StevieAwards.com/Women.


Scottsdale’s GoDaddy files for IPO

Web hosting company GoDaddy is filing for an initial public offering.

The company known for its racy Super Bowl commercials says it has 12 million customers and is the largest provider of website domain names.

GoDaddy Inc. also said Monday that company founder and former CEO Bob Parsons is resigning as executive chairman to spend time on other ventures. He will stay on the board. Go Daddy plans to name a new chairman in the next few months.

The Scottsdale company has posted losses the last three years, with a deficit of $199.9 million in 2013. Its annual revenue grew 24 percent to $1.13 billion.

GoDaddy says it plans to raise up to $100 million, but that is likely to change as bankers gauge investor interest.


Hayden Station in Tempe sold for $26.5M

Cassidy Turley has announced that Mill Avenue Office, L.L.C. (owned by Bob Parsons) has acquired Hayden Station, a 107,508 square foot, mixed-use office and retail property located on the southwest corner of Mill Avenue and 3rd Street, for $26.5 million ($246.49 per square foot). The seller was Tucson, Arizona-based Holualoa Companies.

Senior Managing Directors Bob Buckley, Tracy Cartledge and Steve Lindley with Cassidy Turley’s Capital Markets Group and Jeff Hartland, Scott Boardman, Trevor Klinkhamer and Brent Mallonee with Cassidy Turley’s Office and Retail Groups brokered the transaction on behalf of the buyer and the seller.

“Urban, infill properties in true walkable, 24/7 locations are generating exceptional investor interest,” Mr. Lindley said. “We were able to take advantage of this interest with Hayden Station’s Mill Avenue address in Downtown Tempe right at the light rail station.”

Built in 1986, Hayden Station (formally Hayden Square), includes five buildings: 310,350,404 and 410 S. Mill Avenue and 51 W. 3rd Street. The four Mill Avenue buildings are all two story and range in size from 5,642 to 9,548 square feet. The 3rd Street building is a five story, 74,307 square feet multi-tenant office building. The entire project was 97.9% leased at the time of sale.

“Hayden Station has had a history of maintaining high occupancy, even during the recent downturn,” according to Stan Shafer, Chief Operating Officer for Holualoa Companies. “Downtown Tempe is now the strongest office market in the Phoenix Metro.”

Hayden Station is strategically located on Mill Avenue, adjacent to a Light Rail station and within a short walk to Arizona State University. Downtown Tempe is one of Arizona’s most supply-constrained and successful office markets, with the Tempe North

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New to Market: Harley-Davidson of Scottsdale

Developer: YAM Holdings
General Contractor: hardison/downey construction
Architect: K/G Architects
Location: Northsight Boulevard & Hayden Road, Scottsdale
Size: 150KSF
Value: WND
Estimated start and completion dates: 5/2014 to 2/2015
Subcontractors: Dickens Quality Demo, Blount Contracting, Hersey Aerni & Associates, Native Resources, Apache Pipelines

Project Description: Demolition of the old Jeep dealership and new construction of a two-story Harley-Davidson dealership in north Scottsdale. When completed, this new building, comprised of structural steel with infill glass and metal panels, will be the largest Harley-Davidson dealership in the world. The new facility will feature a first floor showroom space for bikes and apparel, as well as a kitchen, sound room and deluxe service department. The second floor will include support offices and the Hog Lounge, an indoor bar and seating area, as well as an exterior patio. Also included in the project is a large underground parking garage for inventory and employee parking, and a surface parking lot for clients with plenty of motorcycle parking. There will also be numerous shade structures erected on both the north and south sides of the building.


Parsons Foundation boosts Elevate Phoenix

Elevate Phoenix today announced a $58,000 grant from The Bob & Renee Parsons Foundation. The Foundation’s grant will provide privately-funded need-based scholarship opportunities for DREAMers, who do not qualify for public scholarship assistance funds, to pursue a college education through Elevate Phoenix’s LIFT for Success Program.

“How we raise and teach our children will impact our entire community,” said Renee Parsons.

“DREAMers can’t change where they came from or how they got here, but they can certainly change where they are going,” entrepreneur and philanthropist Bob Parsons added. “By supporting these children we have the opportunity to give them hope that they too can achieve their American Dream.”

Elevate Phoenix, a unique teacher-mentor program, targets urban youth struggling with poverty, gangs, drugs, violence and dysfunction. By matching students with a dedicated adult role model, who is available to them 24/7, the organization is breaking down barriers and transforming futures. An accredited program, the non-profit provides character, life skills, leadership, and literacy education to 4,500 elementary and high school students in four Phoenix public schools. The program model, founded in 1982 in Denver, Colorado, has served more than 30,000 students and has a 90 percent graduation and 85 percent post-secondary school entry rate, significantly higher than the national average.

Elevate’s Lift for Success college readiness program was established in 2010 to support students’ transition from high school to college.  The program, which now has more than 100 participants, exposes Elevate graduates to the rigors of college by placing them in a high-touch college boot-camp program for the summer. In 2013, the collaborative venture with Gateway Community College, supported by Elevate mentors, had a 100 percent retention rate.

“Elevate Phoenix is a program that changes the lives of kids through the love and devotion of adults who care,” said Elevate Board Member and PGA Tour & Champions Tour Professional Tom Lehman.  “I have a passion for these kids, and understand what happens not only in their lives but in the lives of their families and their community when real mentoring takes place. If I have heard a student say it once, I’ve heard it 100 times over the last 3 years – that their ‘entire perspective on life has changed because of Elevate Phoenix.’”

To learn more about Elevate Phoenix, visi www.ElevatePhoenix.org.

Make-A-Wish_78th-Street, WEB

Make-A-Wish gets new office with $2.8M gift from GoDaddy founder

Thanks to a $2.8 million gift from The Bob & Renee Parsons Foundation, Make-A-Wish® Arizona will soon be moving into a new Wish House. The new property will enable the organization to expand its wish granting capacity to eventually reach every eligible child in Arizona.

The grant also provides for the renovation and refurbishment of the new 11,000-square-foot property, located near Thomas and Hayden Road in Scottsdale, Arizona.

Make-A-Wish® Arizona has operated in its current location for more than 20 years. During that period the organization has grown its wish granting capacity from fewer than 125 to 330 wishes per year.

“The need for functional space for our staff, volunteers and the families we serve far exceeds the capacity of our current facility,” said Elizabeth Reich, president and CEO of Make-A-Wish Arizona. “Operating within the confines of our current space, we simply cannot grow to serve more children.”

“The new Wish House, so generously made possible by Bob and Renee Parsons, will provide a central location for our wish families and our volunteers, offering a home base of support that will help our chapter reach its vision,” said Derrick Hall, president and CEO of the Arizona Diamondbacks and current board chair for Make-A-Wish Arizona. “Our Board is excited to work with the many advantages this new home will bring.”
An average of 550 Arizona children are newly diagnosed with life-threatening medical conditions every year, making them eligible for a wish. Currently, children are referred to Make-A-Wish Arizona at a rate of approximately 400 per year – 50 more than the chapter is able to grant annually. No eligible wish goes ungranted, however the wait for some may be longer than desired.

“As the founding chapter, we are proud that one Arizona boy’s wish started a movement that now reaches children worldwide,” Reich added. “The new Wish House is a game-changer for our chapter. With the Parsons’ gift, Make-A-Wish Arizona will be able to expand our reach within our community to make more wishes come true.”

Make-A-Wish Arizona relies entirely on donors, both individual and corporate, to support their mission of granting the wishes of Arizona children with life-threatening medical conditions.

Bob and Renee Parsons are active donors with Make-A-Wish Arizona, having pledged more than $6.3 million to the organization over the last two years. Renee Parsons also volunteers her time to the organization as a member of the Board of Directors and as a co-chair for the Wish Ball.

“When a child is diagnosed with a life threatening illness their entire family is sent into a tailspin –challenged in ways most of us can’t imagine,” said Renee Parsons. “The new Wish House will be a beacon of hope for these families, and every wish granted a chance to inspire strength and joy.”


Foss Institute Receives $100K grant from Parsons

The Joe Foss Institute (JFI) announced a $100,000 grant from The Bob and Renee Parsons Foundation. The grant will help promote civics education in select urban Phoenix schools through a unique partnership between JFI and Elevate Phoenix. Funds will help expand the reach of the Veterans Inspiring Patriotism program to 10,000 Phoenix students, provide curriculum resources for students in the character education program and will allow the organization to purchase much needed laptops.

“Support from The Bob and Renee Parsons Foundation will allow this partnership to better prepare the students we serve to become civically-engaged and responsible community members,” said Dr. Lucian Spataro, JFI president and CEO. “These students are the future leaders of our communities and country. With the support of Bob and Renee Parsons we are better able to ensure students have the tools to fully understand their civic duties, their rights and responsibilities as American citizens, the importance of public service, and America’s core values.”

Since 2001, JFI has worked to advance civics education in schools and help bridge the learning gap created by the emphasis and funding for proficiency in the hard sciences – science, technology, engineering and math. Elevate Phoenix works with students in grades 2-12 who struggle with gangs, drugs, dysfunction and generational poverty by providing high-quality supplementary education. The program seeks to increase the number of students graduating and entering post-secondary schools, as well as preparing them to become civic-minded and responsible adults.

“Students in the Elevate Phoenix program have a 90% high school graduation rate and an 85% postsecondary entry rate historically over 32 years with over 30,000 students nationally. Locally in just four years, we are at 98% graduation and 90% postsecondary entry rates,” reports Elevate Phoenix Executive Director Tim Cleary.

“Renee and I believe every person deserves a shot at the American dream – but, to achieve the American dream you have to understand what it means to be an American,” said Bob Parsons.  “By failing to teach the significance of our civic duties and the rights we possess as Americans, the education system is under-preparing students for their societal responsibilities. The Bob and Renee Parsons Foundation is investing in the future of this community by enabling Valley schools, through the Joe Foss Institute and Elevate Phoenix, to effectively reintroduce civics education.”

The Bob & Renee Parsons Foundation was established in 2012 by award-winning business leader Bob Parsons and his wife Renee. To date, the Foundation has awarded $28 million in critical funds to charitable organizations. Though best known as the founder of GoDaddy, Parsons is also the founder and CEO of more than seven Greater Phoenix Area businesses and is a U.S. Marine Corps Veteran, recipient of the Combat Action Ribbon, Vietnamese Cross of Gallantry and Purple Heart Medal.


Parsons Acquires Scottsdale-based Martz Agency

Valley entrepreneur and philanthropist Bob Parsons today announced the acquisition of Martz Agency by MP Agency, L.L.C., an organization owned by Parsons. The award-winning Scottsdale based marketing and public relations firm, which will be renamed Martz Parsons, will bring creative firepower to Parsons’ growing portfolio of businesses.

Parsons has said that by looking at and structuring their marketing as a revenue generator that makes money rather than an expense item, businesses are able to not only bring attention to their brand but also increase their revenue streams. Parsons’ numerous Valley based entities, including Harley-Davidson of Scottsdale, Go AZ Motorcycles, Spooky Fast Parts & Engineering, YAM Properties, The Bob & Renee Parsons Foundation and Scottsdale National Golf Club, will be using Martz Parsons as their agency of record. The agency will immediately add talent to keep pace with the growth.

Martz Agency, founded by Carrie Martz in 1980, is among the most highly regarded agencies in Arizona. Moving forward, Carrie Martz will assume the title of CEO and the agency will continue to serve its existing clients. Existing and future accounts, including Parsons personal enterprises, will be able to leverage the Agency’s unparalleled talent and newly expanded resources to further develop and empower their brands.

“I am thrilled that someone I consider to be a marketing genius has purchased the Agency,” said Carrie Martz.  “This is a once in a lifetime opportunity for our agency and for our clients. With Bob Parsons behind us, I believe our Agency will become even more value to the clients we serve.”

Bob Parsons, like Carrie Martz, is well-known for his intense focus on providing an excellent customer experience. Moving forward, clients can expect their accounts to be managed with the same level of personalized care that Martz Agency has delivered for the last 33 years.

“It’s no secret that I am passionate about marketing,” said Bob Parsons. “The formula is simple … great brands that deliver an uncontested customer experience thrive. Martz Agency brings years of experience, professionalism and enthusiasm to the table. Together, we should knock it out of the park.”

Martz Agency’s current client roster includes Yurbuds, Arizona Commerce Authority, Toronto based Pacific Links International, Valley of the Sun YMCA, Fennemore Craig, RLC Labs, One Neck, Mirabel, The Reef Residences at Atlantis, Estrella by Newland Communities, and Olympia Group.


Parsons Foundation Donates $75,000 to Boys & Girls Clubs

The Boys & Girls Clubs of Greater Scottsdale has been given a $75,000 grant from The Bob & Renee Parsons Foundation. The grant will support the Fine Arts program set to take place throughout the year at the organization’s nine Clubs and multiple outreach sites.

“Fine Art programming is crucial to youth development for many reasons,” says Steve Davidson, President and CEO at the Boys & Girls Clubs of Greater Scottsdale. “These competencies instill a sense of pride and appreciation for the arts, and regular opportunities for youth to express themselves in new, thoughtful and positive ways.”

The Fine Arts program is provided throughout the year with approximately 450 youth and teens, ages 6-18, participating each week. The Program is led by experienced Club professionals with arts education backgrounds. Members are exposed to a broad range of competencies and mediums and are continually encouraged to develop new skills and talents, express themselves, and expand individual creativity. Fine Art projects can range from the more simple, to longer term and more complex endeavors using mediums such as monochromatic drawing, watercolor, mixed media, sculpture and more.

“Art has the ability to transform how children think and learn,” says Renee Parsons, co-founder of The Bob & Renee Parsons Foundation. “The Fine Arts program helps build self-esteem and self-confidence and foster creative expression, all critical life and social skills. We are delighted for the opportunity to be involved.”

In addition to the Fine Arts program, The Bob & Renee Parsons Foundation is also a major sponsor at the Boys & Girls Clubs of Greater Scottsdale’s fall taste event – Live & Local. The event will not only celebrate the best in Arizona food, music and live entertainment but also kick-off the Club’s Fine Art Exhibit which is set to travel to various Valley locations during the fall and holiday season. Locations to be released soon. For more information about the event please visit www.liveandlocal.bgcs.org.

The Boys & Girls Clubs of Greater Scottsdale provides a positive, safe and fun environment to help 17,500 youth of all ages and backgrounds develop the qualities needed to reach their full potential. The Club offers more than 100 youth development programs at the organization’s nine branches and multiple outreach sites located in Scottsdale, Phoenix, Mesa, Fountain Hills and the Salt River Pima-Maricopa and Hualapai Indian Communities. For more information, visit www.bgcs.org.


Bike Week Blast-Off benefits Scottsdale Healthcare

Scottsdale Healthcare’s Virginia G. Piper Cancer Center Gift of Life Lodging Program is beneficiary of Harley-Davidson of Scottsdale and Go AZ Motorcycles’ Annual Arizona Bike Week Blast-Off  Party on Sunday, April 7 from 11 a.m. – 11 p.m.

Festivities include motorcycle stunt riders, food and live music, a motorcycle giveaway, trials of the Nation’s first commercial motorcycle simulator and much more! Legendary rock group John Kay and Steppenwolf will end the night with a free concert.

Anyone with a motorcycle endorsement on their driver’s license qualifies for Free admission for themselves  and their passenger. Non-motorcycle riders can get in with a $20 donation fee with 100% of the proceeds going to the Virginia G. Piper Cancer Center at Scottsdale Healthcare’s Gift of Life Lodging program.

Offered through the Virginia G. Piper Cancer Center at Scottsdale Healthcare and Country Inn & Suites of Scottsdale, the Gift of Life Lodging Program provides a home-away-from-home for cancer patients seeking care at Scottsdale Healthcare.

“What a great way to celebrate the motorcycle community – all travelers and local riders alike! Our 2nd Annual Bike Week Blast-Off Party is dedicated to building and celebrating our rider heritage and giving back to our community,” said Bob Parsons, CEO/founder of Go AZ Motorcycles and Harley-Davidson® of Scottsdale. “We want everyone to come out and join in the fun!”

“We are so grateful for the ongoing support of our dear friend, Bob Parsons and everyone at Harley-Davidson® of Scottsdale and Go AZ Motorcycles. Thanks to their efforts, these patients and their families have support during their cancer journey,” said Joanne Gain, vice president of Scottsdale Healthcare Foundation.

Event info: http://www.hdofscottsdale.com

Gift of Life Lodging Program info: http://www.shc.org/Medical+Services/Cancer+Care/Gift+of+Life+Lodging+Program


Bob and Renee Parsons Foundation Offer Fundraising Challenge

Rarely does an opportunity arise for one family to help transform the lives of so many. That time is now as The Bob and Renee Parsons Foundation  has teamed up with JDRF (Junior Diabetes Research Foundation) to offer a $500,000 matching grant. The goal and challenge is for the community to match the Parsons and have a $1,000,000 Fund-A-Cure, which means one hundred percent of the million dollars goes directly to JDRF encapsulation research. The match represents a powerful way for JDRF to significantly speed progress in its research.

Beta cell encapsulation represents advances that could become the foundation for a new approach to treating and ultimately curing Type 1 Diabetes (T1D). Encapsulated cell therapy has the potential to virtually eliminate the relentless daily management burden for those living with T1D.

JDRF believes that the development of their Encapsulation Consortium will re-energize the field, spur innovation and continue advancements toward clinical testing.

“We like to say our foundation ‘deals in hope,’” said Bob Parsons, who, together with his wife Renee, founded The Bob and Renee Parsons Foundation. “We help organizations that can truly make a difference and JDRF’s cutting-edge research is going to have a significant impact with the work going on right now to cure Type 1 Diabetes. By matching contributions, we hope others will be inspired to step up and give just a little bit more.”

“We are so grateful for the generous support of The Bob & Renee Parsons Foundation” said Cindy Adams, Executive Director. She adds, “This gift provides a significant leap forward in fulfilling our goal of raising $1 million in ONE night for research that will lead us to a cure for type 1 diabetes.”


GoDaddy hires tech veteran as CEO

GoDaddy, the world’s largest registrar of Internet domain names, on Tuesday said Microsoft and Yahoo veteran Blake Irving will become its CEO on Jan. 7.

He replaces Scott Wagner, an appointee from private equity firm Kohlberg Kravis Roberts who has been serving as interim CEO since July. KKR, Silver Lake Partners and Technology Crossover Ventures bought Scottsdale-based GoDaddy in 2011, at which time founder Bob Parsons stepped down as CEO.

Irving worked at Microsoft Corp. from 1992 to 2007, ending up as the vice president in charge of the Windows Live online services. He joined Yahoo Inc. in 2010 as chief product officer.

Harley-Davidson of Scottsdale and Go AZ Motorcycles logos

Bob "GoDaddy" Parsons To Debut First Annual Bob’s Biker Blast

Most of us know Bob Parsons as the founder of GoDaddy, the industry’s leading web hosting site, or the mastermind behind of some of Arizona’s biggest parties in history; but there’s a side to him not everyone may know about — he loves motorcycles.

Bob's Biker Blast 2012

Parsons will kick off the first annual Bob’s Biker Blast on October 20 at Harley-Davidson of Scottsdale and Go AZ Motorcycles from 10 a.m. to midnight. It’s projected to attract thousands of attendees, making it one of the biggest biker events to date.

Parsons is an avid motorcycle rider and is using the event to promote the grand opening of Go AZ Motorcycles and Harley-Davidson of Scottsdale Training Facility.

The must-see spectacles of the day, though, are public demonstrations of the first-ever, commercial application of a motorcycle simulator Bob's Biker Blastthat was originally created for the U.S. military. It allows a rider to feel what it’s like to actually ride a motorcycle all within the safety of the simulator.

“If you have never ridden a motorcycle before, this is your chance to get a really good idea of what it’s like without actually getting on a moving bike,” Parsons says in a press release. “You won’t find a motorcycle simulator like this outside of a few military bases.”

The all-day event includes live music, food and a variety of activities. Concert gates will open at 4 p.m. starting with a Fear No Ice Thrill Show followed by a concert featuring 38 Special and George Thorogood. Tommy Flanagan, who currently plays “Chibs” from Sons of Anarchy, will also make an appearance from noon to 7 p.m.

Admission is free to all riders with a motorcycle endorsement on their driver’s license and is good for the rider plus one guest. There is a $20 fee for all others that will be donated directly to Phoenix Children’s Hospital.

For more information about Bob’s Biker Blast, call (480) 905-1903 or visit hdofscottsdale.com or goaz.com.


If You Go: Bob’s Biker Blast

Where: Harley-Davidson of Scottsdale and Go AZ Motorcycles dealerships off Frank Lloyd Wright and the 101
15500 N. Hayden Rd., Scottsdale
When: October 20, 2012, 10 a.m. to midnight
Contact: (480) 905-1903


GoDaddy Founder Hosts Bob’s Biker Blast

Bob Parsons might be known as the spirited founder of GoDaddy and one of the most prolific big party throwers in Arizona history, but in just one month the Valley will see a whole new side of Parsons when he kicks off one of his biggest biker events yet. Thousands are expected to attend.

The 1st Annual Bob’s Biker Blast will be held on October 20, 2012 at Harley-Davidson of Scottsdale and Go AZ Motorcycles from 10 a.m. to midnight. Parsons, who acquired both dealerships several years ago, has grown the business and is now giving back to the motorcycle community.

The all-day event will feature the grand-opening of Go AZ Motorcycles and Harley-Davidson of Scottsdale Training Facility, including public demonstrations of the first ever commercial application of a motorcycle simulator that was originally developed for the United States Military. Feel what it’s like to go at top speed and make hair pin turns, all within the safety of the motorcycle simulator.

“If you have never ridden a motorcycle before, this is your chance to get a really good idea of what it’s like without actually getting on a moving bike,” said Bob Parsons. “You won’t find a motorcycle simulator like this outside of a few military bases. We own the first commercial simulator and now we’re even hearing from private agencies who want to use it.”

The day-long event includes live music, food and activities at the dealerships as well as a special appearance by Tommy Flanagan, “Chibs” from Sons of Anarchy, from Noon to 7 p.m.  Concert gates open at 4 p.m. featuring a Fear No Ice Thrill Show followed by a concert by rock legends 38 Special and George Thorogood.

Free admission to all riders with a motorcycle endorsement on their driver’s license.  Endorsement is good for the rider plus one passenger.  There will be a $20 fee for all non-riders with 100% of that being donated to the Phoenix Children’s Hospital.

Bob’s Biker Blast is located at the Harley-Davidson of Scottsdale and Go AZ Motorcycles dealerships just off Frank Lloyd Wright & the 101 at 15500 N. Hayden Road in Scottsdale, Arizona.  For more information call 480-905-1903 or visit us online at http://www.hdofscottsdale.com/ or http://www.goaz.com/index.htm.

Celebrity Fight Night

Celebrity Fight Night XVIII Raises $9 Million [PHOTOS]

This past weekend, friends gathered and bars of “Happy Birthday” were sung by many, including actor Kevin Sorbo and Harlem Globetrotter Meadowlark Lemon, at the JW Marriott Desert Ridge Resort where celebrity guests gathered for a special event — Muhammad Ali’s 70th birthday celebration and Celebrity Fight Night XVIII.

“This is a great place and great organization,” said actress Melissa Peterman. “There’s a powerhouse of people, and they’re here because of Muhammad and the cause — they love what this cause does.”

Celebrity Fight Night, held on Saturday, March 24, featured live auctions and entertainment to help raise donations for the Muhammad Ali Parkinson Center at the Barrow Neurological Institute in Phoenix, along with many notable, smaller charities. One generous donation was made by Bob Parsons, founder of GoDaddy.com, of $1 million.

The live auction featured items such as dinner at Reba McEntire’s Beverly Hills, Calif. home, which included special guests Tom Hanks and Rita Wilson; this went for $1.8 million — three bidders paid $600,000 each for a chance to dine with the superstars. Another item that sold for $1.4 million was a vacation in Tuscany and dinner with Andrea Bocelli. Celebrity Fight Night XVIII raised a total of $9.1 million; the event has raised nearly $80 million dollars in 18 years.

“At this event, good people are doing great things,” said Sorbo. “I’m thrilled to be here, and I will keep coming back.”

Miley Cyrus, Lionel Richie, Rascal Flatts, Rita Wilson, John Corbett, Sinbad and Jackie Evancho all performed under the direction of David Foster. And Mauro Castano of the popular TLC television show “Cake Boss” provided the birthday cake.

While some of the guests have been attending for years on end — including Bo Derek, who said this was her 12th year attending Celebrity Fight Night; and Frankie Muniz, who said this was his fourth year — this was also a year of firsts for a few guests, including Castano and Hanks and Wilson, who made surprise appearances that night.

“I really had no idea how great this would be,” said actress and model Bo Derek. “Thinking I had been to so many of these events in big cities, this one blew me away. I think the support from the community and the love, heart and soul — it’s really unique.”

But everyone made it clear on the red carpet that night the importance of the Celebrity Fight Night Foundation and giving back, especially to the Muhammad Ali Parkinson Center. For Nancy Lieberman, former professional basketball player, she emphasized the importance of the research that will go into finding the cure for Parkinson’s. Hanks said it has always been about awareness and commitment and being able to contribute and help out in any way one can.

“There’s no reason not to be here,” said Tony Hawk, professional skateboarder. He added that, in the future, he hopes for the foundation to be “more prolific and better than ever” as well as for it to grow to more cities.

View photos from the Celebrity Fight Night XVIII red carpet:

[slickr-flickr tag=”celebrityfightnight” items=”51″ type=”sets” id=”54004193@N04″]

Photos by Cory Bergquist

For more information about the Celebrity Fight Night Foundation, visit celebrityfightnight.org.

2010 Best of the Best Awards

2010 BOB Awards: Manufacturing & Technology

The following companies won the Gold, Silver and Bronze rankings in the Manufacturing & Technology category of the 2010 BOB Awards.

2010 Best Of The Best Awards: Manufacturing & Technology

2010 Best of the Best AwardsVerizon Wireless
Wireless Communications

Year Est.: 1984
AZ Staff: 2,700+
Principal(s): Tony Heyman

2010 BOB AwardsReliability and value: a combination Arizona businesses and consumers have come to depend on from Verizon Wireless. We offer the value of Friends & Family, plus a Mobile to Mobile calling community of more than 80 million — all backed by the nation’s largest and most reliable wireless voice and 3G network. Since 2000, we have invested more than $755 million in our wireless network in Arizona and more than $50 billion nationally. This means customers can make more calls, send e-mails, text and picture messages, plus enjoy expanded wireless access to the Web.

2010 Best of the Best AwardsThe Go Daddy Group Inc.

Web Designers/Hosting Companies

2010 BOB AwardsYear Est.: 1997
AZ Staff: 2,400+
Principal(s): Bob Parsons

2010 BOB AwardsInsight

Computer: Retailers

2010 BOB AwardsYear Est.: 1988
AZ Staff: 1,297
Principal(s): N/A

2010 Best of the Best Hall of Fame