Tag Archives: Brad Smith

Photo by Mike Mertes, Az Big Media

Lynne King Smith is the Valley’s ticket queen

In 2010, Brad Smith did what a lot of entrepreneurs cannot do: he made his wife CEO of TicketForce, the Mesa-based company the couple co-founded in 2003.

“He felt that my planning and forecasting skills were what we needed to take the company to the next level,” said Lynne King Smith.

The move worked. Over the next four years, the company is projected to triple its revenue. Az Business talked with Smith about how she helped grow TicketForce.

Az Business: How did you get into the ticket business?

Lynne King Smith: It was a beautiful accident. We had a nonprofit corporation in the 1990s and built a mailing database for organizations that worked with youth and teens. When concert promoters would come in, they would utilize us to help get their word out. Little by little, we began doing more with events. At some point, somebody asked us to put tickets online so they could avoid TicketMaster fees. My husband came home and said, “I started a ticketing company today, and I’m putting 7,000 tickets on sale Saturday.” It just kind of grew from there.

AB: What separates TicketForce from your competition?

LKS: There are a lot of companies who consider themselves technology companies who happen to be in the event space. The way we promote ourselves is that we are event people who can also deliver technology.  We put ticketing software in box offices and venues across the country. We have a lot of one-time events that don’t need a ticketing system year-round, and we can run everything for them.

AB: How important is innovation to your success?

LKS: Innovation for me is finding solutions for people. It’s one thing to build technology; it’s another thing to be able to give people the tools they need to utilize the technology to their advantage.

AB: What has been your biggest challenge?

LKS: The space is very crowded, which is great because it brings competition and innovation, but there are companies that dilute the pricing. There is a lot of venture capital in this market. They have to get their business built up, and it doesn’t matter if it’s profitable. That’s a huge challenge for our sales team, but we keep doing what we do best and seek clients who are interested in a long-term, quality business relationship.

AB: What makes you an effective leader for TicketForce?

LKS: My life motto is to never, never, never give up, and I think that’s the only difference for entrepreneurs and business owners who are still in business versus those who are not.

AB: What are your goals for TicketForce over the next decade?

LKS: I think some of the other ticket companies are going to sell or fade away. They cannot keep going at non-profitability forever. Within the next decade, we feel there (are) going to be five or 10 solid ticket companies left and we want to be in the top five.

TicketForce-PERS-Hi-res, WEB

TicketForce to create mixed-use development in Gilbert

A new mixed-use building is coming soon to downtown Gilbert featuring more than 13,000 square feet divided into three stories, a commitment to social responsibility and uniquely: a plan to only house local Arizona businesses.

Gilbert residents and owners of East Valley-based ticketing company, TicketForce, Brad Smith and Lynne King Smith, closed last month on the land located at 313 N Gilbert Road, in the historic Heritage District of Downtown Gilbert. Construction is slated to begin in January 2015 by LGE Design Build, with plans to open by fall 2015.

“We have been Gilbert residents since 2002 and love this town. We’re excited to bring our business to the growing downtown area and offer the Heritage district unique, local-owned businesses that will contribute to the unique flavor of this area,” said Lynne King Smith.

The three-story building will offer a historic-meets-modern style that was inspired by a visit to the Burnside Rocket Building in Portland, Oregon.

The ground floor will offer approximately 5,000 square feet of retail and restaurant space, with a two-story patio and greenery. The space includes a small street-facing retail area that may adjoin with the restaurant for a bakery or a wine and cheese shop. The second floor features 4,800 square feet of office space to be occupied by TicketForce.

The second floor offers a unique 800 square-foot, street facing flex space that will be leased for special events, receptions, meeting space or pop-up yoga classes. The third floor will host a 2,000 square foot women’s co-working space, a long-time vision of King Smith, including a broadcast room and high tech conference spaces.

“As a female CEO, I am passionate about helping female solo business women, entrepreneurs and executives succeed,” said King Smith. “The women’s co-working space will be the perfect place for networking, training and will be full of unique and collaborative spaces to work.”

The third floor will also boast Gilbert’s first rooftop bar, featuring 1,000 square feet of enclosed space and 1,500 square feet of patio with plants, trees and mountain views.

“Brad and Lynne Smith are amazing entrepreneurs and we very excited they chose to build their new headquarters building for TicketForce in the Heritage District,” said Gilbert’s Office of Economic Development Director Dan Henderson. “The fact that they are also incorporating a co-working, retail and restaurant space into their development will not only contribute greatly to the Heritage District but to the overall economy of Gilbert. Entrepreneurial businesses like TicketForce are the backbone of the community and the fact they want to provide space for more local businesses to grow further demonstrates their commitment to the community.”

frequent flier miles - airline tickets to fulfill wishes

Mesa’s TicketForce Celebrates 10 Years in Ticketing Technology

In 10 years of business, Lynne King Smith and Brad Smith, co-founders of TicketForce, have successfully helped thousands of venues and promoters drastically increase ticketing revenues and control their patron data. Since its incorporation in 2003, TicketForce, a leading provider of ticketing solutions in the U.S. and Canada, has serviced over 3,000 venues and promoters in 49 states and Canada.

In 2012 alone, TicketForce clients created more than $20 million in ticketing revenue utilizing the company’s solutions.

Lynne and her husband, Brad’s, passion for the industry and for providing real results to clients has resulted in major growth for their company; in fact, TicketForce has doubled its revenue every year for the first five years with private funding – and has increased revenue ever year since inception. Ticket sales in 2012 totaled $52 million.

“Brad and I both have non-profit experience, and love the live event market,” said Lynne. “As event planners and promoters in the 90’s, we were always streamlining processes and finding creative solutions for our clients. We still love finding solutions today!”

The company started with just two employees, Lynne and Brad, and a single client in their garage office in 2002. Today, the company has employed over 50 people. That first client, Extreme Faith Productions, is still a client today, 10 years later. In fact, the company retains 99 percent of its clients year after year.

TicketForce is known for its scalable, full suite of ticketing solutions, including private label, full-service, social and mobile ticketing options. Featuring a customer-centric buying experience, TicketForce’s ticketing solutions include event/client branding, video clips, social media sharing and more. The company offers its services at a much lower fee per ticket than its publically held competitors and delivers a more personal level of customer service.

“Our clients appreciate that they can pick up the phone and call us at any time,” said Lynne. “What’s more – they have access to myself and Brad, not just our employees. We take pride in that accessibility that clients have to us, and we make it a priority to get to know our clients face-to-face whenever possible. Many of them have become friends.”

The company is widely known as one of the most innovative ticketing solutions across multiple genres including performing arts, universities, arenas, civic venues, concert halls, casinos, racing, fairs, rodeos and festivals. So far in 2013, TicketForce has signed more than $500,000 in new business across many of those sectors.

Lynne says that TicketForce differentiates itself further by offering marketing tools to help its clients sell more tickets – a feature that many other companies promise to deliver but never actually execute.

“We offer free monthly social media webinars, toolkits, LinkedIn discussions, complete analytics and consulting to ensure that our clients have the know-how to utilize the latest marketing tools to truly sell more tickets,” said Lynne. “We have found that our investment in those resources generate real results for our clients, and in turn, for TicketForce.”

The company has become a true family business over the past decade. Brad’s mom was TicketForce’s first call center employee and all three of the pair’s daughters have worked for the company at some point over the past decade. Today, Lynne’s brother, Ron King, is one of TicketForce’s IT specialists and her oldest daughter, Joanna, has returned full-time as a business administrator.

“Our employees are like family – we take trips, have monthly lunches, and have an atmosphere of collaboration and acceptance,” said Lynne. “You’ll never find them throwing each other under the bus – it’s a tight group. And that’s what brings me to work every day. Tickets are secondary to creating a fantastic place to work.”

For more information about TicketForce, visit www.ticketforce.com.

frequent flier miles - airline tickets to fulfill wishes

Mesa's TicketForce Celebrates 10 Years in Ticketing Technology

In 10 years of business, Lynne King Smith and Brad Smith, co-founders of TicketForce, have successfully helped thousands of venues and promoters drastically increase ticketing revenues and control their patron data. Since its incorporation in 2003, TicketForce, a leading provider of ticketing solutions in the U.S. and Canada, has serviced over 3,000 venues and promoters in 49 states and Canada.

In 2012 alone, TicketForce clients created more than $20 million in ticketing revenue utilizing the company’s solutions.

Lynne and her husband, Brad’s, passion for the industry and for providing real results to clients has resulted in major growth for their company; in fact, TicketForce has doubled its revenue every year for the first five years with private funding – and has increased revenue ever year since inception. Ticket sales in 2012 totaled $52 million.

“Brad and I both have non-profit experience, and love the live event market,” said Lynne. “As event planners and promoters in the 90’s, we were always streamlining processes and finding creative solutions for our clients. We still love finding solutions today!”

The company started with just two employees, Lynne and Brad, and a single client in their garage office in 2002. Today, the company has employed over 50 people. That first client, Extreme Faith Productions, is still a client today, 10 years later. In fact, the company retains 99 percent of its clients year after year.

TicketForce is known for its scalable, full suite of ticketing solutions, including private label, full-service, social and mobile ticketing options. Featuring a customer-centric buying experience, TicketForce’s ticketing solutions include event/client branding, video clips, social media sharing and more. The company offers its services at a much lower fee per ticket than its publically held competitors and delivers a more personal level of customer service.

“Our clients appreciate that they can pick up the phone and call us at any time,” said Lynne. “What’s more – they have access to myself and Brad, not just our employees. We take pride in that accessibility that clients have to us, and we make it a priority to get to know our clients face-to-face whenever possible. Many of them have become friends.”

The company is widely known as one of the most innovative ticketing solutions across multiple genres including performing arts, universities, arenas, civic venues, concert halls, casinos, racing, fairs, rodeos and festivals. So far in 2013, TicketForce has signed more than $500,000 in new business across many of those sectors.

Lynne says that TicketForce differentiates itself further by offering marketing tools to help its clients sell more tickets – a feature that many other companies promise to deliver but never actually execute.

“We offer free monthly social media webinars, toolkits, LinkedIn discussions, complete analytics and consulting to ensure that our clients have the know-how to utilize the latest marketing tools to truly sell more tickets,” said Lynne. “We have found that our investment in those resources generate real results for our clients, and in turn, for TicketForce.”

The company has become a true family business over the past decade. Brad’s mom was TicketForce’s first call center employee and all three of the pair’s daughters have worked for the company at some point over the past decade. Today, Lynne’s brother, Ron King, is one of TicketForce’s IT specialists and her oldest daughter, Joanna, has returned full-time as a business administrator.

“Our employees are like family – we take trips, have monthly lunches, and have an atmosphere of collaboration and acceptance,” said Lynne. “You’ll never find them throwing each other under the bus – it’s a tight group. And that’s what brings me to work every day. Tickets are secondary to creating a fantastic place to work.”

For more information about TicketForce, visit www.ticketforce.com.