branding Archives

5 tips for building a brand in 2015

branding - AZ Business Magazine April 2008

For the past seventy years, business branding has been largely guided by principles developed in the 1950s and 1960s, when there were only three television networks, messaging through advertising was easy to control, and information flowed from a few “trusted” news sources to millions of people. This one-to-many model of information flow has been upended… Read More →

Experts: Keep branding simple even in the era of social media

C-K’s Executive Vice President and General Manager Kristin Bloomquist.
by in Featured | Marketing

Got milk? The swoosh stripe. The Aflac duck. Kleenex. Successful branding effectively uses a name, term, design, symbol, or even a musical jingle to distinguish a product or service from those of other sellers. “Brands are sincere, distinct and consistent,” says David Eichler, creative director and founder of David and Sam PR. “Brands are by… Read More →

FDA picks Riester for anti-smoking campaign

by in Business News | Marketing | Small Biz

Adweek has reported that the FDA has picked six agencies — including Phoenix-based Riester, which has previously been involved in youth tobacco prevention advertising — to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process that began in September 2011, Grey,… Read More →

C-K Unveils Branding Campaign For Arizona Science Center


Have you ever wondered how one car can tie up traffic for miles or what causes that one wobbly wheel on a shopping cart? Arizona Science Center has the answers as it launches its new branding campaign – Never stop wondering. Created pro-bono by Cramer-Krasselt, Never stop wondering is designed to ignite interest in science… Read More →

Consumer Behavior Sparks Ideas For New Products, Expanding Markets

consumer behavior

Marketing turns something old into something new: Consumer behavior sparks ideas for new products, expanding markets. Introducing a new product to market can take years of research and expense. Or it can be as simple as taking something already in existence and marketing it for a different purpose. Creating or discovering a whole new use… Read More →

Branding: The Mark Of Excellence

branding - AZ Business Magazine April 2008

Companies need to build trust to build a successful brand Great brands are made, not born. Ask any marketing expert and they’ll tell you that it takes a lot of hard work to build the recognition and trust necessary to create an indelible brand for a product or company. “Really and truly that is what… Read More →