Bryan Sperber Archives

Industry Leaders of Arizona: Phoenix International Raceway

(Photo courtesy of Phoenix International Raceway)
by in AZ Business Magazine

Leadership: Bryan Sperber, president; Marie Buck, senior director of business operations Website: phoenixraceway.com What it does: Premier motorsports venue in the Southwest, featuring two NASCAR race weekends each year, as well as IndyCar. How it leads: PIR has been an industry leader in its marketing efforts, particularly with Hispanic market outreach, having formed great working relationships with Hispanic media… Read More →

Gov. Brewer will start race at PIR

SUBWAY Fresh Fit 500
by in Business News | Politics | Sports

Arizona Governor Jan Brewer has been selected as the Honorary Starter for the AdvoCare 500, Phoenix International Raceway President Bryan R. Sperber announced today. As the Honorary Starter, Governor Brewer will wave the green flag to start the AdvoCare 500, as well as greet the drivers during pre-race ceremonies on Sunday, Nov. 11, 2012. “We… Read More →

PIR lands AdvoCare as race sponsor

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by in Business News | Economy | Healthcare | Sports

Phoenix International Raceway President Bryan R. Sperber announced today that AdvoCare International (AdvoCare) has been named title sponsor for the track’s November 11 NASCAR Sprint Cup Series event: The AdvoCare 500 at Phoenix International Raceway. “We are thrilled to be working with AdvoCare for NASCAR’s semi-final race in the Chase for the Sprint Cup here… Read More →

Cover Story – High Octane

Photography by Cassandra Tomei

High Octane With two major NASCAR races and a huge impact on the region, Bryan Sperber and Phoenix International Raceway add plenty of fuel to the Arizona economy   Activity in the West Valley has hit an all time high as new hotels and mixed-use developments suddenly appear in what used to be stark dirt… Read More →