Tag Archives: cameras

tracking

Are Businesses Crossing Lines by Tracking Employees?

Nearly 10 years after real-time package- and people-tracking went viral with the advent of GPS-enabled cell phones, small businesses face two big concerns.

“One is expense. Small businesses, especially those still recovering from the worst recession in modern history, can’t always afford to provide their employees with GPS-equipped smart phones,” notes location-based services specialist George Karonis, founder and CEO of LiveViewGPS, Inc., provider of Mobile Phone Locate tracking service,  (www.mobilephonelocate.com).

“The second issue is privacy. People generally don’t want their employer to be a ‘big brother’ boss who can track their every move. It’s not because they’re doing something they shouldn’t, but because it invades their space, and the information could be misinterpreted or misused.”

But employee tracking has plenty of obvious benefits to small business owners:

• Provide baseline information. It gives businesses solid data to analyze for initiatives such as improving efficiency. Businesses with lots of workers in the field making deliveries or service calls can optimize routes and schedules.

• Improve customer service and satisfaction. Tracking helps a business tell people waiting somewhere for a delivery or service exactly where their package or service-person is and how long the wait will be.

• Improve response times. On-site coordinators can re-route workers in the field to respond to unscheduled calls in the most efficient way possible.

• Reduce costs. The greater efficiency provided by tracking helps lower costs by reducing both downtime and overtime.

So how can businesses circumvent affordability and employee privacy concerns?

One way is to accomplish both is to use a service that doesn’t involve extra equipment, including software, or a contract, Karonis says.

“If you’re not loading apps or software onto someone’s personal phone, it’s less intrusive for the employee and he or she will be more willing to allow use of their own phone. There’s also no added drain on the battery, because there’s no app constantly running in the background, and no hitch-hiking on their data plan or incurring a data charge,” he says.

“If you make it non-intrusive employees won’t tend to feel that you’re invading their privacy.”

Using a service that charges per location, with no requirement for a time-specific contract, is also more cost-efficient for the business, Karonis says.
“For the small business that’s merely seeking to improve efficiency and customer service, constant tracking isn’t necessary. That’s more appropriate in a situation where employers have large number of people constantly in the field, for instance, UPS. Or, employers who feel the need to monitor unproductive employees,” he says.

There’s a growing backlash as the public is subjected to more and more stalking – from cameras mounted at traffic lights to social networking sites recording shopping habits and topics of conversation, Karonis notes.

“We’ve reached a crossroads where we need to find a balance between surveillance that provides legitimate business advantages and surveillance that invades people’s privacy,” he says.

“It really is possible to strike that balance and, in a small business that thrives on trust, mutual respect and fully invested employees, it’s essential.”

BORDER GOVERNORS

Brewer signs photo radar bill

Arizona Gov. Jan Brewer has signed a bill requiring state transportation officials to confirm there’s a legitimate safety need before they allow cities to put photo enforcement cameras on state highways.

A Senate amendment to House Bill 2477 passed by the Legislature softened a requirement that cities show photo enforcement has improved safety if they want to renew their state permits every three years. The bill Brewer signed into law Wednesday allows non-renewal only if it can’t be shown the cameras are maintaining a “positive impact” on public safety.

Eight cities and towns now use photo radar on stretches of state highways, and Casa Grande and Sierra Vista are working with the Arizona Department of Transportation to add them.