Tag Archives: Cave Creek (Central Az)

waltdanley1

Danley Ranked No. 1 Selling Agent in Arizona

Walt Danley ranked as the No. 1 selling real estate agent in Arizona by sales volume, according to the REAL Trends “The Thousand: 2014 Top 1,000 Real Estate Professionals.” The list was published in The Wall Street Journal on June 27, 2014.

Danley is ranked No. 30 in the U.S. for individual sales volume, having sold $167,105,094 in residential real estate in 2013. “The Thousand” list is comprised of third-party data and honors the top one thousand real estate professionals and teams in the nation.

Walt Danley is the president and namesake of Walt Danley Realty, a Scottsdale-based luxury residential real estate brokerage. The firm is Arizona’s affiliate of Christie’s International Real Estate and boasts the largest inventory of million-dollar estates within Arizona. Danley has sold nearly $3 billion during his 37-year real estate career, and has been ranked in the top one percent of real estate agents nationally every year since 1977.

“The secret to successful real estate transacting is conducting business with integrity, building strong personal relationships, and leveraging the strengths of your team,” said Walt Danley, president of Walt Danley Realty. “I am honored to work alongside a team of the most skilled real estate professionals with vast expertise, market knowledge and creative ideas.”

Walt Danley Realty represents luxury homebuyers and sellers in the Northeast Valley of Phoenix including Scottsdale, Paradise Valley, Fountain Hills, Rio Verde, Arcadia, Biltmore, Cave Creek and Carefree. Walt Danley Realty is located at 6720 N. Scottsdale Rd., #140, Paradise Valley, AZ 85253. For more information, visit www.waltdanley.com.

Starkweather

Local roofing firm receives award for excellence

Firestone Building Products Company, LLC, a leading manufacturer and supplier of a comprehensive “Roots to Rooftops” product portfolio, presented Starkweather Roofing, Inc. with the 2014 Partner in Quality Award. The local Cave Creek firm is one of only 189 Firestone Building Products Red Shield™ Licensed Roofing Contractors throughout the United States, Canada and Mexico that were honored for excellence in roofing system installation.

Firestone Building Products Red Shield Licensed Roofing Contractors are required to complete extensive product installation training. As a testament to their level of expertise, projects are backed by the Firestone Building Products Red Shield™ Warranty. Depending on the commercial roofing system, terms of the warranty can range from five years to 30 years.

Winners were required to meet the following parameters

  • Install four warranted Firestone Building Products roofs in each of the past five years.
  • Maintain at least 1 million square feet of Firestone Building Products roofs under warranty.
  • Achieve an annual Quality Incidence Rating (QIR) of 1.5 or less (QIR measures each contractor’s performance based on warranty repair incidences per million square feet under warranty).

“The Firestone Building Products Red Shield Licensed Roofing Contractors are some of the top roofing professionals in the industry. This is evident when looking at the number of warranted jobs the firm has completed in the last calendar year, but more importantly, the superior level of craftsmanship demonstrated in each project. We’re pleased to recognize the quality of work with our Partner in Quality Award,” said Tim Dunn, president of Firestone Building Products.

For additional information regarding Starkweather Roofing, Inc., please contact Chris Walker at 602-997-0529 or via email at chris@starkweatherroof.com. You may also visit the company’s website at www.starkweatherroof.com.

SONY DSC

Binkley Opening Bink's Scottsdale in Late December

Chef Kevin Binkley announces plans for the opening of his fourth restaurant, Bink’s Scottsdale, at the Shops at Hilton Village, 6107 N. Scottsdale Road, Building C, Suite 110, in Scottsdale.

Chef Binkley looks forward to the opportunities of a central Scottsdale location, “I love that so many of our regular customers live in this area. We also have over 2,400 square feet of space, which allowed us to create a larger bar space to accommodate our customers. ”

Bink’s Scottsdale promises a fresh, organic look with a casual atmosphere. It will open its doors late 2013.

Bink’s Scottsdale will be open every day with brunch, lunch, happy hour, and dinner selections. Dishes will focus primarily on locally grown and harvested meats, fruits and vegetables. The restaurant will also provide a full bar with a regular wine list, as well as a reserve wine list.

Kevin, along with his wife, Amy Binkley, own and operate three award-winning restaurants including Binkley’s Restaurant in Cave Creek, Café Bink in Carefree, and Bink’s Midtown in Central Phoenix. Each restaurant sources and promotes seasonal fare in their menus.

A Valley food pioneer, Chef Kevin Binkley has received numerous accolades. Chef Binkley has been nominated every year since 2005 for the James Beard Award Best Chef of the Southwest. In 2013, the Arizona Culinary Hall of Fame awarded him the Lifetime Achievement award for his long-term excellence in the culinary industry.

Chef Kevin Binkley previously worked at the Inn at Little Washington, and with Chef Thomas Keller at the renowned French Laundry in Napa, California. His creative culinary process has earned national distinction since opening his own restaurants in Arizona.

Established in 2004, his first restaurant, Binkley’s, was named Best Restaurant by the Arizona Republic. Bink’s Midtown, established in 2013, was recently named Best New Restaurant by both Phoenix Magazine and Phoenix New Times. Bink’s Midtown also received the Best Happy Hour Award in Central Phoenix, for the 2013 Phoenix New Times awards.

SONY DSC

Binkley Opening Bink’s Scottsdale in Late December

Chef Kevin Binkley announces plans for the opening of his fourth restaurant, Bink’s Scottsdale, at the Shops at Hilton Village, 6107 N. Scottsdale Road, Building C, Suite 110, in Scottsdale.

Chef Binkley looks forward to the opportunities of a central Scottsdale location, “I love that so many of our regular customers live in this area. We also have over 2,400 square feet of space, which allowed us to create a larger bar space to accommodate our customers.”

Bink’s Scottsdale promises a fresh, organic look with a casual atmosphere. It will open its doors late 2013.

Bink’s Scottsdale will be open every day with brunch, lunch, happy hour, and dinner selections. Dishes will focus primarily on locally grown and harvested meats, fruits and vegetables. The restaurant will also provide a full bar with a regular wine list, as well as a reserve wine list.

Kevin, along with his wife, Amy Binkley, own and operate three award-winning restaurants including Binkley’s Restaurant in Cave Creek, Café Bink in Carefree, and Bink’s Midtown in Central Phoenix. Each restaurant sources and promotes seasonal fare in their menus.

A Valley food pioneer, Chef Kevin Binkley has received numerous accolades. Chef Binkley has been nominated every year since 2005 for the James Beard Award Best Chef of the Southwest. In 2013, the Arizona Culinary Hall of Fame awarded him the Lifetime Achievement award for his long-term excellence in the culinary industry.

Chef Kevin Binkley previously worked at the Inn at Little Washington, and with Chef Thomas Keller at the renowned French Laundry in Napa, California. His creative culinary process has earned national distinction since opening his own restaurants in Arizona.

Established in 2004, his first restaurant, Binkley’s, was named Best Restaurant by the Arizona Republic. Bink’s Midtown, established in 2013, was recently named Best New Restaurant by both Phoenix Magazine and Phoenix New Times. Bink’s Midtown also received the Best Happy Hour Award in Central Phoenix, for the 2013 Phoenix New Times awards.

SONY DSC

Binkley Opening Bink's Scottsdale in Late December

Chef Kevin Binkley announces plans for the opening of his fourth restaurant, Bink’s Scottsdale, at the Shops at Hilton Village, 6107 N. Scottsdale Road, Building C, Suite 110, in Scottsdale.

Chef Binkley looks forward to the opportunities of a central Scottsdale location, “I love that so many of our regular customers live in this area. We also have over 2,400 square feet of space, which allowed us to create a larger bar space to accommodate our customers.”

Bink’s Scottsdale promises a fresh, organic look with a casual atmosphere. It will open its doors late 2013.

Bink’s Scottsdale will be open every day with brunch, lunch, happy hour, and dinner selections. Dishes will focus primarily on locally grown and harvested meats, fruits and vegetables. The restaurant will also provide a full bar with a regular wine list, as well as a reserve wine list.

Kevin, along with his wife, Amy Binkley, own and operate three award-winning restaurants including Binkley’s Restaurant in Cave Creek, Café Bink in Carefree, and Bink’s Midtown in Central Phoenix. Each restaurant sources and promotes seasonal fare in their menus.

A Valley food pioneer, Chef Kevin Binkley has received numerous accolades. Chef Binkley has been nominated every year since 2005 for the James Beard Award Best Chef of the Southwest. In 2013, the Arizona Culinary Hall of Fame awarded him the Lifetime Achievement award for his long-term excellence in the culinary industry.

Chef Kevin Binkley previously worked at the Inn at Little Washington, and with Chef Thomas Keller at the renowned French Laundry in Napa, California. His creative culinary process has earned national distinction since opening his own restaurants in Arizona.

Established in 2004, his first restaurant, Binkley’s, was named Best Restaurant by the Arizona Republic. Bink’s Midtown, established in 2013, was recently named Best New Restaurant by both Phoenix Magazine and Phoenix New Times. Bink’s Midtown also received the Best Happy Hour Award in Central Phoenix, for the 2013 Phoenix New Times awards.

118315706

GPEC announces Board of Directors for FY 2014

The Greater Phoenix Economic Council (GPEC) today announced the appointment of its Board of Directors for the 2014 fiscal year, as approved by the Executive Committee.

Alliance Bank of Arizona CEO James Lundy will continue to lead the Board of Directors as chairman.

“As the economy continues to improve, GPEC’s team of results-driven board directors will work to ensure the region not only maintains its trajectory but also pushes toward a more diversified and sustainable economy that is less dependent on growth industries like real estate and construction,” Lundy said. “I’m honored to work with this talented group of professionals and look forward to a productive year.”

Rounding out the Board’s leadership is SCF Arizona President and CEO Don Smith and Empire Southwest Executive Vice President Chris Zaharis as vice chairs, APS Vice President and Chief Customer Officer Tammy McLeod as secretary and Bryan Cave, LLP Partner R. Neil Irwin as treasurer.

New Board Directors include: Steve Banta, CEO of Valley Metro; the Honorable Denny Barney, District 1 Supervisor for the Maricopa County Board of Supervisors; Scott Bradley, Area Vice President for Waste Management; Mark Clatt, Area President for Republic Services; the Honorable Vincent Francia, Mayor of the Town of Cave Creek; Dr. Ann Weaver Hart, President of the University of Arizona; Bill Jabjiniak, Economic Development Director for the City of Mesa; the Honorable Michael LeVault, Mayor of the Town of Youngtown; Rich Marchant, Executive Vice President, Global Operations for Crescent Crown Distributing; Ryan Nouis, Co-Founder and President of Job Brokers; and Eric Orsborn, Councilmember for the Town of Buckeye.

“GPEC’s success is largely driven by its strong Board of Directors, all of whom reflect the region and state’s most accomplished professionals,” GPEC President and CEO Barry Broome said. “Every single one of them truly cares about our market’s success and serves as a community thought leader when it comes to competitiveness.”

Mayors from GPEC’s member communities and the organization’s Nominating Committee are responsible for nominating and appointing Board Directors. The one-year terms are approved during GPEC’s Annual Board meeting.

GPEC FY 2014 Board of Directors:

James Lundy – Chairman
CEO
Alliance Bank of Arizona

Don Smith – Vice Chair
President and CEO
SCF Arizona

Chris Zaharis – Vice Chair
Executive Vice President
Empire Southwest

Tammy McLeod – Secretary
Vice President and Chief Customer Officer
Arizona Public Service Company

R. Neil Irwin – Treasurer
Partner
Bryan Cave, LLP

William Pepicello, Ph.D. – Immediate Past Chair
President
University of Phoenix

Barry Broome
President and CEO
Greater Phoenix Economic Council

Richard C. Adkerson
President and CEO
Freeport McMoRan Copper & Gold

Jason Bagley
Government Affairs Manager
Intel

Ron Butler
Managing Partner
Ernst & Young LLP

Brian Campbell
Attorney
Campbell & Mahoney, Chartered

Michael Crow, Ph.D.
President
Arizona State University

Kathleen H. Goeppinger, Ph.D.
President and CEO
Midwestern University

Derrick Hall
President and CEO
Arizona Diamondbacks

Sharon Harper
President and CEO
The Plaza Companies

Ann Weaver Hart, Ph.D.
President
University of Arizona

Don Kile
President, Master Planned Communities
The Ellman Companies

Paul Luna
President and CEO
Helios Education Foundation

Rich Marchant
Executive Vice President, Global Operations
Crescent Crown Distributing

David Rousseau
President
Salt River Project

Joseph Stewart
Chairman and CEO
JPMorgan Chase Arizona

Hyman Sukiennik
Vice President
Cox Business

Karrin Kunasek Taylor
Executive Vice President and
Chief Entitlements Officer
DMB Associates, Inc.

Gerrit van Huisstede
Regional President Desert Mountain Region
Wells Fargo

Andy Warren
President
Maracay Homes

Richard B. West, III
President
Carefree Partners

John Zidich
Publisher & President
The Arizona Republic

Chuck Allen
Managing Director, Gov’t & Community Relations
US Airways

Steve Banta
CEO
Valley Metro

Denny Barney
County Supervisor-District 1
Maricopa County Board of Supervisors

Jason Barney
Principal and Partner
Landmark Investments

The Honorable Robert Barrett
Mayor
City of Peoria

Timothy Bidwill
Vice President
Vermilion IDG

Scott Bradley
Area Vice President, Four Corners Area
Waste Management

Norman Butler
Market Executive
Bank of America Merrill Lynch

Mark Clatt
Area President
Republic Services

Jeff Crockett
Shareholder
Brownstein Hyatt Farber Schreck

Wyatt Decker, M.D.
CEO
Mayo Clinic Arizona

George Forristall
Director of Project Development
Mortenson Construction

The Honorable Vincent Francia
Mayor
Town of Cave Creek

Rufus Glasper, Ph.D.
Chancellor
Maricopa Community Colleges

Barry Halpern
Partner
Snell and Wilmer

G. Todd Hardy
Vice President of Assets
ASU Foundation

Lynne Herndon
Phoenix City President
BBVA Compass

Linda Hunt
Senior VP of Operations and President/CEO
Dignity Health Arizona

William Jabiiniak
Economic Development Director
City of Mesa

The Honorable Robert Jackson
Mayor
City of Casa Grande

The Honorable Linda Kavanagh
Mayor
Town of Fountain Hills

The Honorable Andy Kunasek
County Supervisor, District 3
Maricopa County Board of Supervisors

The Honorable Michael LeVault
Mayor
Town of Youngtown

The Honorable John Lewis
Mayor
Town of Gilbert

The Honorable Marie Lopez Rogers
Mayor
City of Avondale

The Honorable Georgia Lord
Mayor
City of Goodyear

Jeff Lowe
President
MidFirst Bank

Paul Magallanez
Economic Development Director
City of Tolleson

Kate Maracas
Vice President
Abengoa

The Honorable Mark Mitchell
Mayor
City of Tempe

Ryan Nouis
Co-Founder & President
Job Brokers

Ed Novak
Managing Partner
Polsinelli Shughart

Eric Osborn
Councilmember
Town of Buckeye

Rui Pereira
General Manager
Rancho de Los Caballeros

The Honorable Christian Price
Mayor
City of Maricopa

Craig Robb
Managing Director
Zions Energy Link

The Honorable Jeff Serdy
Councilmember
City of Apache Junction

Steven M. Shope, Ph.D.
President
Sandia Research Corporation

James T. Swanson
President and CEO
Kitchell Corporation

Richard J. Thompson
President and CEO
Power-One

Jay Tibshraeny
Mayor
City of Chandler

John Welch
Managing Partner
Squire Sanders

Dan Withers
President
D.L. Withers Construction

The Honorable Sharon Wolcott
Mayor
City of Surprise

GENERAL COUNSEL
Bryant Barber
Attorney at Law
Lewis and Roca

housing.prices

WSJ Ranks Danley as Top Arizona Realtor

The Wall Street Journal and REAL Trends, Inc. rank Walt Danley as the top selling real estate agent in Arizona, according to its “The Thousand: 2013 Top 1,000 Real Estate Professionals” list released June 28, 2013. Danley is ranked No. 37 in the U.S. for individual sales volume, having sold more than $137.7 million in residential real estate in 2012. “The Thousand” list is comprised of third-party data and honors the top 1,000 real estate professionals and teams in the nation.

Walt Danley is the president and namesake of Scottsdale-based luxury residential real estate brokerage, Walt Danley Realty. The firm is Arizona’s affiliate of Christie’s International Real Estate and boasts the largest inventory of million-dollar estates within Arizona. Danley has sold more than $2.5 billion during his over 35-year career, and has been ranked in the top one percent of real estate agents nationally every year since 1977.

“Being listed amongst the top real estate agents in the nation is an honor and very humbling,” states Danley. When asked what advice he would give an agent entering the luxury real estate arena, Danley comments, “Operate your business with integrity, market knowledge, old-fashioned hard work and truly understand the needs of your client.”

Walt Danley Realty represents luxury homebuyers and sellers in the Northeast Valley of Phoenix including Scottsdale, Paradise Valley, Fountain Hills, Rio Verde, Arcadia, Biltmore, Cave Creek and Carefree. Walt Danley Realty is located at 6720 N. Scottsdale Rd., #140, Paradise Valley, AZ 85253. For more information, call (480) 991-2050 or visit www.waltdanley.com.

Luxury Home - AZ Business Magazine November 2008

Luxury market sees 54% drop in short sales

This summary looks at single family homes over $500,000 in all areas of the Northeast Valley, including Scottsdale, Paradise Valley, Fountain Hills, Rio Verde, Arcadia, Biltmore, Cave Creek and Carefree.

SUPPLY

The supply of active listings offered for sale as of May 1 is 2,222 down 2% from last month and comprising 2,122 normal (down 2%), 83 short sales (down 8%) and 17 lender-owned (up 31%). Last year on the same date we had 2,017, with 1,803 normal, 179 short sales and 35 lender-owned. So supply is 10% higher than last year, with more sellers encouraged by the improvement in the market. Homes in distress have declined significantly over the last year with short sales down by 54% and lender-owned homes down by 51%. 2,222 luxury home listings remains a sufficient supply to satisfy the present number of buyers and the market remains fairly balanced, without the chronic shortages of supply which have been affecting prices at the low end of the market. For homes priced over $2,000,000 there are 454 active listings, down 8 from last month but 3% higher than the 439 we measured last year. This higher priced sector has more plentiful supply than the lower priced ranges. However this year there are only 2 lender-owned home and 5 short sales over $2,000,000, down from 5 and 13 on May 1, 2012.

DEMAND – SALES

There were 354 sales closed though ARMLS in April, up 16% from the 305 reported in March, and up a strong 31% from the 271 we saw in April 2012. Since last December sales numbers have been getting increasingly impressive and this was the strongest April for sales over $500,000 that we have seen since 2007, when there were also 354 sales. There were 7 sales over $3,000,000 compared with 8 in April 2012, and 18 sales between $2,000,000 and $3,000,000, up from 10 in April 2012. The range from $1,500,000 to $2,000,000 declined from 16 to 11 sales, but all the lower price ranges saw substantial increases over last year. 92% of sales were normal in April 2013 compared with 82% last year.

luxuryrealestate

Luxury Real Estate Market Retrospective: 2001-2012

News archives must be bursting with stories examining real estate’s regional and national trends after one of the most dramatic events in U.S. real estate history. However, with the old adage in mind that all real estate is local, we wanted a clear retrospective of the market we serve without the sensationalism and consistently inconsistent “expert” predictions.

Real estate veterans and industry followers are no doubt aware of the outstanding work Mike Orr has done as founder of real estate research firm The Cromford Report, and his recent appointment to Director of the Center for Real Estate Theory and Practice at ASU’s School of Business. We’ve asked him to analyze specifically our luxury market since 2001.

Though it’s no secret that residential real estate is often a purchase driven by passion, our clients are increasingly concerned about home-as-investment strategy. With this in mind, we analyzed the most helpful statistics for luxury home investors in Phoenix’s Northeast Valley from 2001 through 2012. The analysis covers single family homes $1,000,000 or more in Scottsdale, Paradise Valley, Fountain Hills, Rio Verde, Arcadia, Biltmore, Cave Creek, and Carefree. It is our hope that a better understanding of where we’ve been will help us know where we are going.

Annual Sales

In 2001, there were 396 sales of single-family homes listed at $1,000,000 or more. At the time, Scottsdale (182) narrowly beat Paradise Valley (170) for units sold, but Paradise Valley had a slight edge in terms of dollars spent. Sales in these two areas made up 89 percent of the entire luxury market, with Phoenix trailing at 15 sales in the Biltmore area and 13 in Arcadia. Carefree (7), Cave Creek (4), Fountain Hills (4) and Rio Verde (1) were relatively small markets then, and while they have grown tremendously since 2001, 86 percent of sales are still in either Scottsdale or Paradise Valley.

Sales volume grew slowly in 2002 and 2003, before expanding dramatically in 2004 and 2005 when it peaked at 1,563, almost four times the sales volume a mere four years earlier. Scottsdale accounted for much of the luxury sales growth, thanks to its relatively undeveloped landscape with room for new projects in DC Ranch, Troon, Grayhawk, McDowell Mountain, Pinnacle Peak, the Shea Corridor and Desert Mountain.

Although sales began to decline after the frenzied peak of 2005, luxury home sales remained reasonably buoyant when compared to the market at large, until demand fizzled out in the second half of 2007. The broader real estate market collapse, as well as the stock market collapse in 2008, would destroy confidence in real estate for years to come. Foreclosures and short sales became part of the new vernacular, peaking in 2010 and representing 33 percent of transactions that year. Total annual sales have remained at a similar level for the past five years, but distressed sales have declined to 17 percent of transactions in 2012. Total sales in 2012 were at their highest level since 2007.

Sales Pricing

The Northeast Valley luxury market appears extremely volatile when measured on a shortterm basis, due to relatively low volume and a wide range of price points. Greater accuracy is obtained by measuring pricing over longer periods, and the best way to judge pricing is typically on a per square foot basis. The next chart shows the 12-month moving average sales price per square foot, meaning each month is the average of that specific month and the 11 months preceding it.

In 2001, the luxury market was already troubled by over-supply, and took another hit after the terrorist attacks of 9/11 and resulting stock market weakness. However, by 2004 pricing improved and prices escalated quickly during 2005 and 2006.

Yet, while prices fell from mid 2006 onwards in less expensive markets, luxury market price per square foot continued climbing – despite a slowdown in sales – into the early part of 2008. However, the extreme economic recession and the failures of Bear Stearns and Lehman Brothers took their toll from May 2008 onwards; prices collapsed from the peak of $404 per square foot in December 2007 to reach $290 by May 2010, before drifting to their lowest point ($277) in February 2012. Although the decline from peak to trough was a significant 31%, this is far less than the 59% drop in average price per square foot experienced by the overall market in the Metro Phoenix area.

Pricing finally began to recover as distressed homes worked their way through the system and by the end of 2012, price per square foot had crawled back to $291 and continue to trend upward. “86 percent of sales are still in either Scottsdale or Paradise Valley” “prices collapsed from the peak of $404 per square foot in December 2007 to reach $290 by May 2010.

Supply

During 2004 and 2005, new listings grew at a slower rate than sales volume, but they continued growing in 2006 and 2007 as sales declined; projects began during what we now recognize as the peak took time to finish. This ominous imbalance led to the huge excess of inventory in 2008 when only 766 homes were sold across the entire Northeast Valley luxury market. The number of distressed listings peaked in 2009 at 21 percent of new listings before declining to 9 percent in 2012. The number of new listings in total was at its lowest in 2011; 2012 was the first year since 2007 to show an increase in inventory. By the end of 2012, supply was roughly in balance with demand.

Seasonality

The luxury market is most active during the spring, and most transactions close from March to June each year. Over the last 12 years, this period typically generates sales at a remarkable 39 percent higher rate than the rest of the year.

Summary and Outlook

Between 2001 and 2012 the luxury home market has experienced a period of great turbulence and volatility, though not quite the extremes suffered by the rest of the market. As 2012 came to a close, supply and demand are near balanced. Barring external economic shocks, the luxury market looks likely to be relatively calm and positive.

For a personal analysis of what these numbers mean for your home, please contact our office at 480-991-2050.

social.media

Home builder uses social media to attract buyers

Lennar Arizona has just surpassed 250,000 “views” on YouTube, has nearly 5500 Facebook “likes”, and 4,000 Twitter followers.  In fact, social media has become such a critical component of the Valley home builder that it has created a new “I Team”, standing for Information, Integrity and Internet. The five member I-Team is a strategic addition to the marketing department and will dedicate themselves to the on-line dialogue with customers.

In any given day, you can watch 30videos of their YouTube that take the viewer through a visual tour of any number of Lennar model homes available in Arizona, provide insights into the company’s innovations such as the new NextGen Home Within a Home® series, or point you in the direction to clear up a troubled credit score.

Lennar has a number of communities in the greater Phoenix area including Montecito in El Mirage, San Tan Heights and Skyline Ranch in San Tan Valley, Lone Mountain in Cave Creek, Evans Ranch and Layton Lakes in Gilbert and Stetson Valley in Phoenix.

In the era of 24-7, second by second streaming information, the communication begins long before that prospective buyer walks into the sales office. For the uninitiated, social media is a group of Internet, web based and mobile applications that have redefined the way many people communicate.  The user-generated content has put the general public in the forefront of defining the conversation, compared to the traditional methods such as newspapers, magazines, broadcast and websites that were controlled by professional journalists and company marketers.

For buyers Linn and Kelly Shaw who purchased a Lennar home at the Layton Lakes community in Gilbert, the social media presence made their search process easy.  “The ability to look at financing options and view new model homes prompted me to look into Lennar as a builder.  I really enjoyed the YouTube videos of the models.  With my wife’s and my busy schedules, we didn’t have a lot of time to tour model homes or communities, so their social media content streamlined the process for us.  Access to the homes through the videos and online detail description of the homes was a huge benefit to us,” said Linn Shaw.

Mike Lyon of the real estate sales training company Do You Convert says that content is the key in the success of social media.  “If the information a company presents is entertaining or educational, it will spread.”  And that’s the key.  “Social spaces are not about selling; it’s about educating and spreading information naturally, and Lennar was one of the first home builders to really commit to creating and spreading content,” he noted.

A number of the big home builders have embraced social media, but Lennar has taken the communication to a higher level. The company has tremendous visibility online whether it’s on Facebook, Twitter, YouTube, Pinterest, Flickr, Instagram, FourSquare, or LinkedIn, Lennar is all over it. The company also has four very active blogs.

“For several years now, Lennar has aggressively pursued the social media path.  “There is no question that our social media initiatives have created relationships that have led directly to home purchases,” said Mike Dowell, senior vice president of marketing for Lennar’s Arizona operations.

Buyers who have utilized the social media connections often pass along those tools to friends. “I watch real estate closely and haven’t seen another builder do what Lennar does on-line.  It was so easy to share the Lennar YouTube videos with our friends who were also looking for a home,” homebuyer Lin Shaw added.

The cultural shift is well underway. For many people of all ages, social media is becoming a preferred communication method. Social media is an effective way to communicate facts. “The customers seem to appreciate the ability to research the home opportunities on their own, and to review comments from current Lennar home owners via the company’s Facebook page, blog and other social media sites,” noted Dowell.

A home builder with nationwide presence, at the national level Lennar has more than 800,000 YouTube views, over 200,000 “likes” on Facebook and over 130,000 followers on Twitter. Additionally, each of Lennar’s Divisions across the nation has a strong and growing social media presence in their respective markets.

Lennar, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. The company builds affordable, move-up, and retirement homes primarily under the Lennar brand name. The company has been building in Arizona for nearly 40 years and owns considerable land holdings in the state. For the latest Lennar information, visit any of the following: Lennar.com, Facebook.com/LennarPhoenix; Facebook.com/LennarTucson; YouTube.com/LennarPhoenix; YouTube.com/Lennar Tucson; Twitter.com/LennarPhoenix, Twitter.com/LennarTucson.

Hiking and Eating in Cave Creek, Photo: Ashleigh Gleason

A Weekend In Cave Creek

Halfway through the college semester, we found ourselves bombarded with the burdens of homework, part-time jobs, and clubs. Needless to say, when my friend Leslie called to invite Ashleigh and me on an impromptu trip to Cave CreekHiking And Eating in Cave Creek, Photo: Gianna Miler to check on the empty house her parents just purchased, we accepted without a moment’s hesitation.

We couldn’t leave until late in the evening, so we made the short trip from Phoenix in the dark of night. This didn’t pose any problems when headed down the freeway, but once we entered the town in search of a house we’d never been to, the black sky made the quest quite difficult.  The three of us cursed the town for not investing in street lights, but after we settled upon Spur Cross Road and managed to find the correct street address, we took more than a moment to appreciate the star-filled night sky. I had never seen so many bright stars in my life!  We settled into the empty house in our sleeping bags and went to bed excited for the morning’s adventures.

Used to the need for caffeine and internet access, we charted down Cave Creek Road to find a friendly coffeehouse.  The town was crowded for a homecoming parade for the local high school.  It was awesome to see such town pride!  But it did prevent access to Cave Creek Coffee Company, so we bypassed the well-reviewed shop, continuing to find Roots Coffeehouse closer to the highway.  Roots kindly served us delicious espresso drinks and free Wi-Fi, and we utilized its resources to plan the remainder of our weekend, full of hiking, feasting at iconic restaurants, and browsing the nearby outlets.Hiking And Eating in Cave Creek, Photo: Ashleigh Gleason

We headed to Anthem to hit up the outlet stores for J. Crew, Gap and Nike. Then we famished-ly headed back to prepare for a feast at a Cave Creek iconic restaurant. The Horny Toad Restaurant is a renowned favorite we were eager to try, but since we were on a budget, we hit up Big Earl’s Greasy Eats instead and were delighted with tasty burgers for a college student’s price.

The next day we went for a midmorning hike in the Spur Cross Conservation area.  The land was so beautiful, and we were truly taken away by the desert wildlife. Leslie and I almost gave Ashleigh a heart attack when we fearlessly climbed off the beaten path up a rugged cliff. We calmed her down by carefully coming down the trail, not by jumping. We rewarded our physical efforts of the morning with brunch at the Saguaro Grille in Carefree. The cafe had some of the best breakfast and coffee we’ve ever encountered, and it looked much cuter than we did after our hike.

Overall, the weekend was one of the most relaxing and enjoyable ones I’ve had in my life, let alone that semester. If you’re ever looking for delicious eats, picturesque hiking and a great place to bond with your best friends, you should find yourself in Cave Creek.