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legends

Legends district partners with Southwestern Eye Center

The Legends Entertainment District, a first-of-its-kind joint venture between the Arizona Diamondbacks and Phoenix Suns, announced a new partnership with Southwestern Eye Center that features the District’s first static super graphic with a 3-D embellishment. The announcement was made by Legends Entertainment District General Manager Judd Norris.

“The Legends Entertainment District continues to break the mold of traditional ‘billboard’ advertising by bringing to life its first three-dimensional concept,” said Norris. “Southwestern Eye Centers challenged us to do something unique and memorable. Taking that into account, we were able to bring their already recognizable glasses campaign to life on a 36’ x 42’ super graphic. The glasses are so unique that the creator of the image, BlueMedia, has submitted the design into several marketing concept competitions.”

The first-of-its-kind graphic is located on the Phoenix Convention Center Garage at the corner of 5th Street and Jefferson, across from Chase Field. It is one of 36 static signs in the District that also features four LED signs, six window graphics and five custom signs.

“As a locally based company celebrating 30 years in business, we are excited to be part of something that hasn’t been done before,” said Southwestern Eye Center Vice President and General Counsel Shane Armstrong. “We value the opportunity to work with Legends on this advanced project and to be part of the revitalization efforts downtown.”

Celebrating 30 years in business this year, Southwestern Eye Center, founded in 1982, is dedicated to providing the best possible care for patients seeking or in need of LASIK, cataract surgery, retinal surgery, cosmetic surgery or glaucoma evaluations and treatment throughout the Metro Phoenix area and rural communities of Arizona. With several accomplished specialists in the areas of LASIK, cataracts, retina, glaucoma and cosmetics, Southwestern Eye Center is able to provide patients in Arizona and New Mexico with improved vision by using some of the most advanced and sophisticated techniques and technologies available today. There are 23 Southwestern Eye Center locations in Arizona and three in New Mexico. For more information, visit www.sweye.com.

Southwestern Eye Center joins a growing list of partners for the Legends Entertainment District, including APS, Anheuser-Busch, Chevrolet, Fox Sports Arizona, Fry’s Food Stores, Gila River Casinos, AZ Family, MillerCoors, AZ Pain Centers, Cox Communications, Dodge and the Arizona Rattlers, among others.

The Legends Entertainment District offers customized, larger than life out of home opportunities that run 18 hours a day, 365 days a year. The project was designed to encompass landmark downtown facilities, extending from 1st Avenue to 7th Street and Washington to Jackson Street.

In addition to the corporate partnership signage, the Legends Entertainment District provides digital informational programming in the form of LED news tickers and other relevant content that can change on a moment’s notice.

Nearly two billion individual LED lights are used to illuminate the Legends Entertainment District, which includes 13 screens for a total of 6,819 square feet of LED and over 50,000 square feet of static signage. The fiber optic cable laid end to end is 228 miles in length, which is equal to the distance driving from Phoenix to the Grand Canyon. The Legends Entertainment District includes nearly 100,000 pounds (50 tons) of steel and more than 140,000 feet of electrical wire.

Downtown Phoenix attracts more than eight million visitors annually at over 700 events, while 57,000 office workers are based out of the area. For more information about the Legends Entertainment District, visit www.legendsentertainmentdistrict.com.

Top 10 Super Bowl Commercials Of 2012

Top 10 Super Bowl Commercials Of 2012

Every year the biggest brands in America spend millions of dollars for a small window of advertisement during the biggest sporting event of the year. From the comedy of Jerry Seinfeld to the growling voice of Clint Eastwood, 2012’s Super Bowl commercials were pretty spot on.

The Coca-Cola polar bears even had me leave at half-time to go grab a drink at the nearby gas station.

And outside of the completely unoriginal Go Daddy ad that runs every year (and lost their shock factor about five years ago), this year’s commercials had a nice mixture of old and new themes. While some commercials like Honda’s “Bueller’s Day Off” might not be relatable to a younger audience, others like the M&M’s “I’m sexy and I know it” ad may have missed an older demographic.

Let’s take a look at my top 10 2012 Super Bowl commercials:

10. Bridgestone – Performance Basketball

Who doesn’t love Steve Nash?


9. Samsung – Thing Called Love

What’s more funny — the commercial or the fact that Samsung thinks reinventing the Palm Pilot is going to be “revolutionary”?


8. Toyota Camry – Reinvented

Is it weird that the DMV was the part I was most excited about?


7. Cars.com – Confident You

What’s not funny about a second head singing disco?


6. Honda CRV – Matthew’s Day Off

While bigger fans of Bueller’s Day Off might put this higher on their list, it gets the No. 6 spot for originality more than anything.


5. Bud Light – Rescue Dog

How many times did we all hear a friend say, “I’m going to train my dog to do that”?


4. Acura – NSX – Seinfeld

Jerry Seinfeld is one of the funniest comedians, ever. And it’s only fitting that Jay Leno is the villain to end the commercial. #TeamCoco


3. Chevrolet – Happy Grad

What’s not exciting about a mini-fridge?


2. M&M’s – Just My Shell

Somehow this chocolate candy keeps me laughing every year.


1. Chrysler – It’s Halftime America

Whose party got real quiet during this commercial? Yeah, I had chills.


Is this list missing any of your favorite 2012 Super Bowl commercials?
Let us know!