Christine Olivas Archives

Experts: Keep branding simple even in the era of social media

C-K’s Executive Vice President and General Manager Kristin Bloomquist.
by in Featured | Marketing

Got milk? The swoosh stripe. The Aflac duck. Kleenex. Successful branding effectively uses a name, term, design, symbol, or even a musical jingle to distinguish a product or service from those of other sellers. “Brands are sincere, distinct and consistent,” says David Eichler, creative director and founder of David and Sam PR. “Brands are by… Read More →