Tag Archives: Cirque Du Soleil

KOOZA Photos 2007 004

Glendale CVB Rising in the West

Game on!

Cities like Glendale, Peoria, Goodyear, Surprise, and the other 14 cities that make up the West Valley are capitalizing on the rapid expansion of tourism and hospitality amenities — particularly spring training baseball facilities and other sports-related events — to grab a bigger share of the $18 billion that Arizona’s 37 million annual visitors spend.

As tourism in the West Valley continues to grow, the Glendale Convention & Visitor’s Bureau (CVB) is playing a bigger and more vital role to help drive visitors to West Valley hospitality businesses.

“The region provides the local and out-of-state traveler with an experience like no other,” says Lorraine Pino, Glendale CVB manager. “We are home to nine Cactus League spring training teams, the Arizona Cardinals and Phoenix Coyotes, Phoenix International Raceway, Wildlife World Zoo and Aquarium, great outdoor festivals, historic districts in each of our cities, performing arts centers and unique shopping venues. And, of course, you can be an astronaut for the day at our Challenger Space Center.”

Despite this diverse range of attractions, tourism is a relatively new industry in the West Valley. As a result, not every community in the area is equipped to implement independent marketing and promotion initiatives. Glendale CVB organizes and facilitates these initiatives, partnering with more than 100 restaurants, shopping malls, sports facilities, resorts and hotels, and service organizations.

“We work closely with our hotels — such as the Renaissance Glendale Hotel & Spa, Wigwam Resort, Hilton Garden Inn Avondale and many more — to provide lead generation and conference assistance,” Pino says.

Glendale CVB also serves as a liaison to large-scale entertainment such as Cirque du Soleil, which was held at University of Phoenix Stadium this summer, and mammoth events such as the Super Bowl, which will return to Glendale in 2015.

“When the Super Bowl was last held in Glendale in 2008, the Glendale CVB was not yet in existence,” Pino says. “But now that our bureau is in place for the 2015 game, the region will be in a better position to capture a greater share of visitor spending.”

Economists estimate that hosting a Super Bowl has an economic impact of $300 million-$500 million on the region.

“In addition, realizing that this mega event impacts the entire metro area and several destinations statewide, the Glendale CVB will be working with other tourism and hospitality organizations throughout the Valley to ensure that we provide the greatest fan experience possible, and to host the best Super Bowl possible,” Pino says.

By the end of 2012, Glendale will welcome yet another visitor destination when the Tanger Outlets Westgate is completed. The 328,000-square-foot retail development will feature 85 brand-name outlet stores and is expected to bring an additional 5 million-6 million annual visitors to the area.

With economic growth in the West Valley expected to continue its upward trend for years to come, Pino insists that communities must work together to realize the greatest benefit from an increasing number of visitors.

“It’s important that we all work together and pool our resources to achieve economies of scale,” Pino says. “This is the very reason the Glendale CVB came into existence: to serve as a regional organization to promote and showcase the 14 West Valley cities and to bring tourism business to the area. This regional approach is what will be needed for our hospitality businesses to continue to grow.”

Cirque du Soleil KOOZA

Cirque Du Soleil Returns To The Valley

Cirque du Soleil’s big top production, KOOZA returns to North America after touring over a year in Japan. Phoenix is the first of only four U.S. cities to host this dazzling production. It is also the only West Coast city on the tour.  Since its premiere in Montreal in April of 2007, KOOZA has charmed close to 4 million spectators in North America and Japan.

KOOZA premieres Friday, June 8 for a limited engagement under the white air-conditioned Big Top.

Written and directed by David Shiner, KOOZA is a return to the origins of Cirque du Soleil that combines two circus traditions – acrobatic performance and the art of clowning. The show highlights the physical demands of human performance in all its splendor and fragility, presented in a colorful mélange that emphasizes bold slapstick humor.

The first visible sign of the arrival of Cirque du Soleil and its Big Top touring show KOOZA in the city of Phoenix was the raising of the White Big Top and the set up of the Cirque du Soleil Village.  This event took place at the University of Phoenix Stadium, where a team of 80 men and women hoisted more than 100 steel poles from the ground up.

About the White Big Top and the Cirque du Soleil Village:

  • The Big Top stands about 66 feet high and is 167 feet in diameter.
  • The 4 masts stand at 80 feet tall each.
  • The Big Top can accommodate more than 2,500 people.
  • The entire site set-up includes installation of entrance, hospitality and rehearsal tents, administrative offices, workshops, kitchen and a school.
  • Just like a village, the site is completely self-sufficient for electrical power and relies only on a local water supply and telecommunication facilities to support its infrastructure.
  • The Big Top and Artistic tents are all climate-controlled for the warm season or for the colder season.
  • KOOZA travels city to city with more than 60 trailers carrying the entire village.
  • To lodge the cast and crew, more than 120 rooms are required for a total of 4,000 nights!
  • During an engagement in a city, more than 150 people are hired locally for a variety of jobs including ticket takers, ushers, janitors, receptionists, etc.

As part of the Cirque du Soleil village, a box office is located inside the entrance tent through a designated Box office entrance and will be opened as of Thursday, June 7, from 6 p.m. to 7:30 p.m. Tickets for KOOZA may be purchased in person. Regular box office hours are from 90 minutes prior to show time to 30 minutes after the beginning of the show on show days.

View photos of the White Big Top Raising & KOOZA Performers:

KOOZA - Big Top Raising 1 KOOZA - Big Top Raising 2 - Workers Jacking It Up KOOZA - Big Top Raising 3 - Under The Tent
KOOZA - Big Top Raising 4 - Under The Tent KOOZA - Big Top Raising 5 - Ready For Show KOOZA - Big Top Raising 6 - Wide Shot With Stadium
KOOZA - Performers 1 KOOZA - Performers 2 KOOZA - Performers 3
KOOZA - Performers 4

For more information on the Cirque du Soleil production, KOOZA, visit their website at www.cirquedusoleil.com