Tag Archives: Coca-Cola


Win American Music Awards Prizes With "Share Happiness" at Mellow Mushroom

This summer, Coca-Cola® is partnering with Live Nation® and American Music Awards® for a ‘Share Happiness’ promotion occurring exclusively at Mellow Mushroom Pizza Bakers. Two lucky guests will win a VIP experience to the 2013 American Music Awards® in Los Angeles, and over 6,000 instant win prizes are available throughout the promotion including Live Nation® Concert Cash® and Mellow Mushroom gift cards.

In addition to the grand prize trips and instant win prizes, guests will also have the opportunity to share virtual e-cards to friends and family, all related to the ‘Share Happiness’ and music concept of this promotion.

Annica Kreider, VP of Brand Development for Mellow Mushroom HQ, is thrilled to provide this promotion and experience to our guests. “Mellow Mushroom is a brand that provides every guest with something unique and different, from the food and craft beer to the music, restaurant décor and atmosphere. We feel this Share Happiness that leverages the Coca-Cola® partnerships with Live Nation® and also with American Music Awards® provides a natural extension of this brand experience: allowing us to give our guests the opportunity to win something they couldn’t buy – a VIP experience to the American Music Awards®. The ability to win Live Nation® instant prizes and create unique Mellow e-cards will also add a fun brand engagement that we know our guests will love.”

Play “Spin the Coke Bottle” at your table, an in-store digital table top game where guests can interact and learn more about each other with a series of conversation starters and trivia questions, centered around music, Coca-Cola® and Mellow—all reinforcing the fun elements of this exciting summer giveaway.

“The ‘Spin the Coke Bottle’ in-store digital table top game that we have added as an experiential element of the Share Happiness summer promotion is sure to provide our guests with something they have never seen before: a fun, unique way to interact with their table mates,” states Kreider.

About Mellow Mushroom Pizza Bakers:
Mellow Mushroom Pizza Bakers was founded in 1974 in Atlanta, Georgia. This franchise, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For 39 years, Mellow Mushroom Pizza Bakers has been serving up fresh stone baked pizzas to order in an eclectic, art filled and family friendly environment. Each Mellow has a unique vibe focused around great customer service and high quality food. Mellow Mushroom is a proud partner of the Share Our Strength organization and also of the Dine Out for No Kid Hungry program; the latter runs every September. Take the pledge and learn how you can help end childhood hunger by 2015 at www.shareourstrength.org. 

Ray Headshot

Artigue Agency Expands Growing Sports Practice

Local marketing communications firm, The Artigue Agency has announced the addition of several new clients to its growing sports practice.  Led by sports marketing veteran Ray Artigue, the firm’s new clients include Junior Golf Association of Arizona (JGAA), Naismith Basketball Hall of Fame, former Phoenix Suns star and NBA veteran Eddie Johnson, Patriot All-America at Wigwam Arizona and QR Gameplan.

“The growth of the agency represents the need for additional staff and expanded offices and I’m flattered by the market’s demand for our professional services,” said agency principal Ray Artigue.  “As we evolve and expand our sports offering, our greatest marketplace differentiator remains our people.  Our team comes from a variety of backgrounds, bringing diverse skills and extraordinary expertise in their respective specialty areas, ensuring that we’ll continue to deliver successful PR and marketing programs.”

The Artigue Agency recently moved to a larger office in Biltmore-area of Phoenix to be closer to new and existing clients and to accommodate its growing team.  The firm has also added two new two senior account executives, Casaundra Donahoe and Ian La Cava.

Donahoe brings nine years of experience in brand strategy, creative development, media relations and communications planning. Prior to joining The Artigue Agency, Donahoe worked for Park & Co. where she served as strategic counsel for brands like Goodwill, Girl Scouts, Expect More Arizona, METRO Light Rail, Coca-Cola and many others.

La Cava has five years of experience developing and executing public outreach campaigns and strategic initiatives on behalf of several clients in the sports industry. Prior to joining The Artigue Agency, La Cava worked for Niner Sports Marketing where he managed talent procurement, endorsement deals and social media for marquee athletes.

The Artigue Agency works with emerging and established companies in several markets with extensive experience in the sports, entertainment and lifestyle, healthcare, financial, legal and environmental industries.  Current clients include Arizona Broadcasters Association, Arizona Public Service (APS), Arizona Biltmore Golf Club, Abrazo Health Care, Cardon Global, Gallagher & Kennedy, BMO Private Bank, JDM Partners, Scottsdale Tourism Development Council, Wigwam Golf Club and Waste Management, among others.

Mayor Elaine Scruggs

Suns Co-Owner Shares Keys to Happiness

In his years as a successful entrepreneur creating and selling corporations to the likes of Coca-Cola and Kimberly-Clark, Richard Jaffe, one of the owners of the Phoenix Suns, found a few constants to guide him in business and in life.

“Love myself; live my values, and learn to give back,” says Jaffe, who gained respect as an inspirational leader.

The most important of these and the key to happiness, he says, is learning to love himself. It’s a recurring theme in the poetry he’s been writing for decades and recently published in, “Inner Peace & Happiness: Reflections to Grow Your Soul.”

“I’ve found that loving myself is fundamental to my happiness,” he says. “The one person I have a relationship with for my entire life is myself, so it’s essential to make that relationship my priority. When I have the inner peace that comes from loving myself, I don’t have to look to others to fill my emotional needs and wants.”

How does one learn to love him- or herself and to be happy? For Jaffe, it came from living and acting on his values in business and in his personal life, whether he was struggling or succeeding.

“These are the things that have worked for me,” he says. “Values guide my choices, and my choices affect how I feel about myself and how I interact with others.”

These are some of the values and tenets that have helped make Jaffe an exceedingly happy man.

• Find your passion and indulge in it. Jaffe has been expressing himself through poetry for 30 years – that is one of his greatest passions. “Poetry helps to provide me balance in life between work, family and other external commitments,” he says. “When I allow myself time to indulge in my passion, I recharge my spirit, my mind and my body.”

• Remember – givers gain. Even when he was a broke young entrepreneur, Jaffe and his wife of 28 years, Ann, always made sure to give to the community, to their temple, to charity. “Give even when you have nothing,” he says. “It always comes back to bless you, though sometimes from a different source.”

• Don’t rely on anyone else to make you happy. It doesn’t work, Jaffe says. When your happiness is dependent on your love for someone else, they control your happiness.  Love doesn’t always stick around – sometimes it comes into our lives in order to teach us how to care. We have to rely on ourselves.

• Be the very best you can be at whatever you do. Don’t compare yourself to your competition, to history, to anyone else. Instead, raise the bar on yourself. “Even if I get knocked down at something, I can be happy when I know I gave it my very best effort,” Jaffe says. “I don’t always succeed, but I can give an even better effort the next time because I will have learned from being knocked down. Defeat is being knocked down; failure is the unwillingness to get back up!”

• Control your thoughts and keep them positive. “My kids used to come to me to complain when they were unhappy about something,” Jaffe says. “I would tell them, ‘If you do not like the way you feel, just change the way you think!’ It drove them crazy!” But they did eventually understand that their negative thoughts were making them feel bad. Jaffe says beware — thinking positively is habit-forming, at least for him.

Jaffe is one of the owners of the Suns, a successful business leader and longtime philanthropist. Most recently the CEO of Safe Life Corp., a medical technology company, he also founded Safe Skin Corp., a latex glove manufacturer (acquired by Kimberly-Clark Corp.) and Nutri-Foods International, a frozen dessert company (sold to the Coca-Cola Co.) He is a member of the U.S. Golf Association’s Presidents Council and a supporter of numerous charitable projects.


Tips On Avoiding Legal Hurdles When Starting A Business

When an entrepreneur launches a new venture, the legal issues related to forming and operating the business are often put on the back burner. The natural focus is on hiring employees, securing customers, and generating revenue. Unfortunately, failing to do some basic legal planning can result in costly mistakes, impaired growth, and even the untimely collapse of the business.

Here are practical tips that every new business owner should consider:

Create a company

Unless you want to put your personal assets at risk, create a company through which to operate your business. There are a number of options, including C corporations, S corporations, limited liability companies and partnerships. The right choice will turn on the nature of the business, the ownership and management structure, the desired tax treatment (including the elimination of “double taxation”), any applicable regulatory requirements and the exit strategy.

Maintain good corporate records

Understand the legal requirements and best practices associated with maintaining corporate records for your company. Once a checklist has been developed to guide you, the process is fairly painless. Poor record keeping, however, can lead to a host of problems and create significant liability for the company and its owners and managers.

Put someone in charge

Two individuals start a business and decide that each will be a 50 percent owner. That sounds good in theory, but rarely works in practice. No matter how cooperative the partners pledge to be, legitimate disagreements will inevitably arise. And when they do, a 50-50 ownership structure will guarantee deadlock. Encourage each owner to participate in the decision-making process, but invest someone with the power (through stock ownership, board control and/or contractual rights) to make the final call.

Raise money legally

Every new company requires some infusion of capital. If the company’s founders cannot personally finance those capital requirements, they may turn to third-party investors. In doing so, the company must conduct a private offering in compliance with federal and state securities laws. It is important to understand that these laws are triggered when even one share of stock is offered or sold to just one person. The laws dictate the manner in which prospective investors can be solicited, the contents of the documentation that must be provided, and any required regulatory filings. Securities law violations can jeopardize not only the offering, but also create civil and criminal liability for the company and its principals. Hire an experienced lawyer to help you navigate the process.

Protect your brand

As a company matures, its brand can become one of its most valuable assets. Think of Coca-Cola, Microsoft and Disney. Federal trademarks are the best way to protect and enforce your brand. Before launching your company or its new product, have an intellectual property attorney determine whether the names and logos being considered are available for use and, if so, what level of protection might be available. It is difficult enough to acquire brand recognition in the marketplace, so don’t risk being unable to use or protect the brand once that hard-earned recognition is attained.

Protect your other intellectual property

Apart from its brand, every company will have a certain amount of additional intellectual property. It might be a unique product, a novel way of doing business, a secret formula or a proprietary customer list. Make sure that your company both owns and protects its intellectual property. First, have both employees and consultants execute agreements that assign to the company all of the intellectual property they create. Without an agreement, your company’s latest and greatest idea may literally walk out the door without you being able to stop it. Second, consult a lawyer to determine how best to protect your intellectual property, whether through the use of patents, copyrights, trademarks, confidentiality and non-competition agreements, or otherwise.

Understand those contracts you are signing

How many times a week do you enter into contracts without reading the fine print — the ticket to the parking garage, the medical waiver, the cell phone agreement? Unfortunately, business owners are no different, often entering into critical company contracts without fully understanding their terms. They confirm that the basic deal points have been included, but then gloss over things such as representations and warranties, indemnities, and governing law and dispute resolution provisions. At best, those provisions may prevent the company from receiving the intended benefits of the contract. At worst, they may expose the company to significant and unexpected liability. Read and fully understand each and every contract before you sign it. Your company’s success (and survival) may depend on it.

Don’t hand out stock options like candy

To conserve cash while motivating employees to go the extra mile, some business owners are tempted to hand out numerous stock options. Whilethe dot-com era popularized this approach, you are encouraged to resist the urge. Employee turnover is inevitable. It is one thing to have a disgruntled former employee. It is another thing to have a disgruntled former employee who now owns a piece of your business.

Hire a good lawyer

Starting and growing a company is an incredibly difficult challenge. Hire a lawyer who understands and is willing to partner with your business. When you have an issue or problem, the best lawyer is one who has the expertise to understand the legal options, as well as the business sense to help you select the best one.

For more information visit, business-law.freeadvice.com

AZ Business Magazine September 2008