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Rising local designer Natasha Duran-Lynch's background in architecture is instantly recognizable in her Scottsdale-based clothing line Hues of Ego.

PHXFW 2014: Meet Hues of Ego

The seventh annual Phoenix Fashion Week (PHXFW) is just around the corner and with increasingly large stilettos to fill. Last year, the event topped its previous attendance record with more than 6,000 fashionistas flocking to Scottsdale, Ariz., to see fledging brands and established designers’ fall collections. Phoenix Fashion Week, which also hosts seminars with industry experts and year-round events and charitable partnerships, plans to, once again, bridge the gap between fashion, education and humanity — qualities embodied by this year’s crop of emerging designers, announced June 13.

The Emerging Designer of the Year is an annual contest for which PHXFW reps scour 10 major cities in the U.S. for promising designers to show during fashion week. They also are signed up for a four-month “boot camp,” at the end of which one of the 14 competitors will win $10,000. The boot camp includes homework assignments that push a better grasp of what it takes to turn a brand into a business. (Last year’s winner, Dolcessa, was featured in the 2014 Sports Illustrated swimsuit issue and picked up by a national retailer.)

This year, seven of the contestants are based in Arizona — a first for the program. A few weeks into the boot camp, Scottsdale Living invited the Arizona designers to spend an afternoon wandering through the Phoenix Art Museum. Each designer told us their story in front of a painting or art installation that spoke to his or her brand. Take a look and tell us if you think they might be the next “Designer of the Year.”

Phoenix Fashion Week is October 1 to 4 at Talking Stick Resort in Scottsdale, Ariz.

Rising local designer Natasha Duran-Lynch's background in architecture is instantly recognizable in her Scottsdale-based clothing line Hues of Ego.

Rising local designer Natasha Duran-Lynch’s background in architecture is instantly recognizable in her Scottsdale-based clothing line Hues of Ego.

MEET: Hues of Ego’s Natasha Duran-Lynch
Rising local designer Natasha Duran-Lynch’s background in architecture is instantly recognizable in her Scottsdale-based clothing line Hues of Ego.
For Duran-Lynch, Hues of Ego was created to give women the power to transform and become a more enlightened, bolder and wilder version of themselves. Duran-Lynch uses her understanding of lines and curves to develop pieces that complement, accentuate and bring out the personality of women wearing them. The clothing is designed to become an extension of the woman. She says the structure of the clothing is meant to bring out a woman’s alter ego when she wears them.

Coco Chanel, Elie Saab, Zac Posen, and Stephane Rolland are her fashion influences. The architectural inspirations that contribute to her methodology in design development and provided a foundation for her fashion include Frank Lloyd Wright and Le Corbusier.

After attending Collins College Fashion Design & Merchandising program, Duran-Lynch first gained Phoenix Fashion Week’s attention as winner of the 2011 T-shirt design scholarship award and as one of the top four finalists in last year’s Little Black Dress Challenge.

Duran-Lynch’s pieces depict a simple and sexy style; the collection is light and airy, which is perfect for Arizona’s climate. Duran-Lynch strives to develop a brand women look to for fashion staples. Her vision for the line is to create a brand that is designed either to stand in its own or be a component of a larger collection. Hues of Ego is developing itself to become a brand women can depend on for a look that is more sophisticated and bold, she says.

2014 PHXFW emerging designers:
Atiz – Seattle, WA
Misha Mendicino Designs – Phoenix, AZ
Blackberry Maverick – Colorado Springs, CO
Charmosa Swimwear – San Francisco, CA
RAYAN – Los Angeles, CA
Hues of Ego – Phoenix, AZ
Adoire by Saba – Phoenix, AZ
Jacqueline Nicole – St. Louis, MO
Schuylark Design – New York City, NY
Kismit – Phoenix, AZ
State Forty Eight – Phoenix
Lillienne Lang – Phoenix, AZ
Woman’s Touch Apparel – Phoenix, AZ

collins college

Private School Group Honors Collins College

Collins College recently received several significant awards from the Arizona Private School Association (APSA) at its annual conference, including 2012 School of the Year. APSA also honored Collins College with awards for Best Student Services and Best Placement practices.

“Collins College is a great school with a good mission—they give a lot back to their community,” said Fred Lockhart, Executive Director of the APSA. Lockhart also noted that Collins College “excelled” in three out of the 11 award categories.

Collins College has been named APSA School of the Year twice before, in 2005 and 2008. The additional distinctions of the Best Placement Practice and Best Student Service Practice emphasize the outstanding efforts of the Student Services and Career Services departments at Collins College.

“I consider myself very fortunate and feel proud to be a part of the Collins College team. Each day our faculty and staff come in and give their best to our students, and it shows time and time again,” said Christine Murphy, president of Collins College.

APSA has more than 56 member schools across Arizona, making the award of 2012 School of the Year a significant distinction for Collins College. The School of the Year award goes to a college that demonstrates an exceptional commitment to its students across all awards categories.

The recent integration of an Interdisciplinary Project into the curriculum helped distinguish Collins as a worthy candidate for School of the Year. Through the new Interdisciplinary Project, students from diverse degree programs collaborate on a project to help a local agency, usually a non-profit organization. After gaining hands-on professional experience by completing the project, the students then have the opportunity to display their work to employers and other community members through the Student Professional Portfolio Show program. Examples include new brand identity and logo design projects for government agencies and charities.

Student Services’ revamped efforts to improve student retention, satisfaction, and career preparedness were recognized by the Best Student Service Practice award. Collins College achieved its Student Services goals by focusing on four major areas: Student Engagement, Student Recognition, Student Activities, and Professional Development. Some strategies addressing these areas were Student Appreciation Days, the “artWALK” student gallery, skills workshops, and a carpool program.

Collins College’s additional career preparation initiatives were acknowledged by the APSA Best Placement Practice award. This honor highlights the Career Services department’s efforts to prepare students for the future using social media communication, mandating career-focused class presentations and coordinating with community partners to keep students informed and engaged. Besides helping students learn outside the classroom, Career Services has also brought professional training into classrooms by giving presentations on topics including resume development, job search strategies, networking, and portfolio development.

Learn more about the career assistance offered at Collins College by visiting its Career Services web page. If you’re interested in working toward a design and technology degree, Collins College is ready to help you explore your educational options and the professional possibilities you could pursue. Prospective students and employers can contact us for more information.