Tag Archives: Colorado Rockies

beer

Four Peaks Brings Local Flavor to Cactus League

Four Peaks Brewing Company will be showcasing their beers throughout Cactus League stadiums this Spring beginning February 26th. “Response to Four Peaks beers by stadium concessionaires has quadrupled for 2014 over last year” according to Greg Ross, Four Peaks Marketing Director.

Stadiums include Salt River Fields, Peoria Sports Complex, Camelback Ranch, Scottsdale Stadium, Maryvale Stadium, Surprise Stadium and Tempe Diablo Stadium. Kilt Lifter, recent Silver Medalist at the Great American Beer Festival will be featured on multiple taps at every stadium. Other styles such as 8th Street Pale Ale, Sunbru, Peach Ale, Hefeweizen and Oatmeal Stout will be on tap throughout the stadiums as well. Salt River Fields, home of the Arizona Diamondbacks and Colorado Rockies, will also feature local craft beers from both states in in cans.

New for 2014 will be the introduction of Four Peaks Short Hop ISA. With a lower alcohol percentage less than 5%, it’s a full flavored Session IPA. Ross adds, “Four Peaks is known for its balanced and seasonable beers. We don’t feel higher alcohol content makes better beer. We want local baseball fans and those from all over the United States to be able to enjoy a couple beers while watching their favorite team and maintain control over an afternoon of fun.”

SFCalTrain1

Scottsdale Promotes Spring Training in Denver, S.F.

Spring training is a short countdown away, and the Scottsdale Convention & Visitors Bureau is reminding Colorado Rockies and San Francisco Giants fans that Scottsdale is the place to be for baseball and sunshine.

The bureau unveiled exterior and interior ad placements on the Denver Light Rail on Dec. 30 to promote Scottsdale’s spring training season. An estimated 12.5 million riders will see the baseball-focused advertisements while commuting in Denver through the end of March.

New to the campaign this year is a wrap placement on the San Francisco-area Cal-Train featuring #BaseballWeather, which will run from Feb. 3 to March 2. During its February run, the ad is estimated to be seen by 1.5 million riders.

In addition to the train wraps, the bureau also will promote spring training through billboard advertising in Denver, a wallscape in San Francisco, WeatherChannel.com, email marketing, pay-per-click, social media efforts and a social media contest where fans will be encouraged to tag a photo of themselves experiencing spring training in Scottsdale using #Scottsdale and #BaseballFever for a chance to win two VIP Charros Lodge tickets to one of four games at Scottsdale Stadium.

Pages on the bureau’s site as well as the 2014 Spring Training Guide (available for download) will help spring training fans plan their trip with information on nearby resorts and hotels, parking details and maps, and dining options. In addition, spring training packages and coupons also are available.

Cactus League plays host to 15 teams in nine cities and 10 stadiums throughout Arizona. In 2013, the three teams that played in the Scottsdale area, the Arizona Diamondbacks, San Francisco Giants, and Colorado Rockies, placed first, second and fifth for league attendance, respectively.

For information on Colorado Rockies’ spring training at Salt River Fields at Talking Stick, visit SpringTraininginScottsdale.com. For information on San Francisco Giants’ spring training at Scottsdale Stadium, visit PlayBallinScottsdale.com.

Salt River Fields, Colorado Rockies - Image Provided by Flickr

Salt River Fields Surpasses 1 Million In Attendance

The Arizona Diamondbacks (@Dbacks) announced that Saturday’s sold out crowd of 11,576 pushed the total attendance at Salt River Fields at Talking Stick over the one-million mark since the complex opened in 2011. The shared facility between the D-backs and the Colorado Rockies, constructed in partnership with the Salt River Pima-Maricopa Indian Community, reached the milestone in just 24 months of operation. The total includes all ticketed events at Salt River Fields including concerts, festivals and Spring Training games.

“It is quite an accomplishment to reach this milestone in such a short amount of time and it’s really a testament to the baseball fans throughout Arizona,” said D-backs President & CEO Derrick Hall. “Along with our partners at the Rockies and the Salt River Pima-Maricopa Indian Community, we set out to create the best Spring Training facility in all of baseball and we feel strongly that we were able to do just that.”

In addition to hosting Spring Training games from the two National League West Division teams, Salt River Fields will host four games in March as part of the World Baseball Classic. On Tuesday, March 5, the D-backs will host an exhibition night game against Team Mexico and on Wednesday, March 6, the Rockies will face Team USA in a 7:10 p.m. start. The official World Baseball Classic games will kick off on Thursday, March 6 as Team Italy faces Team Mexico in a 1:00 p.m. game followed by a 12:30 p.m. contest on Friday, March 7 between Team Canada and Team Italy.

In addition to these games, fans are invited to watch Team USA in its first official workout on Monday, March 4 at 1 p.m.

In each of its first two seasons, Salt River Fields has broken the total attendance mark for a two-team complex, as last year’s record total between the D-backs and Rockies was 369,393. The D-backs’ average attendance of 11,677 was the highest in Major League Baseball for the second consecutive season.

Following its first year, Salt River Fields was a finalist for the “Sports Facility of the Year” by Sports Business Journal. The facility has earned LEED Gold Certification by the US Green Building Council and has received numerous awards including “Best Place to See a Spring Training Game” by the Phoenix New Times, “Best Spring Training Facility” by Arizona Foothills magazine and “Ballpark of the Year” by Ballpark Digest, BaseballParks.com and Digitalparks.com.

The largest one-day event on record at Salt River Fields came in January 2012, when more than 20,000 people came to the facility for Street Eats.

Salt River Fields’ 2013 calendar already touts several major events: April 20 is the 4th Annual Arizona Barbecue Festival with 12,000 expected to attend; the Larry Fitzgerald Celebrity Charity Softball Game April 27, when approximately 5,000 are anticipated; and the Independence Day Music Festival July 3, with more than 14,000 attending last year to see Country Music powerhouses Miranda Lambert and Darius Rucker.

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Scottsdale CVB Wraps Spring Training promotion

In an effort to bolster leisure traffic to Scottsdale this spring training season,  the Scottsdale Convention & Visitors Bureau has launched a variety of targeted ad campaigns in its top feeder markets including Denver and San Francisco.
Following the launch of the warm-weather campaign, which featured wrapping three New York subways, the bureau has unveiled exterior and interior ad placements on the Denver Light Rail to promote Scottsdale’s spring training season. An estimated 53 million riders will see the baseball-focused advertisements while commuting in Denver through March 28.

To further enhance the campaign, the bureau has also launched “30 Days of Giveaways,” a contest that allows visitors to enter once a day for a chance to win a variety of Scottsdale prizes, including restaurant gift certificates, a hot-air balloon ride for two, hotel stays for two, and an airplane ride over the city. In 2012, this contest received 1,460 entries, a number which is expected to increase this spring training season with the light rail wrap initiative and additional advertisements.

The bureau will also promote 2012 World Series Champions San Francisco Giants’ spring training season in the San Francisco market via Weather.com. Users who access Weather.com from a desktop or mobile app will see a banner ad, which will direct viewers to PlayBallinScottsdale.com. Spring training ads will also be featured in the San Francisco Chronicle, the second largest newspaper in the western United States.

New pages on the bureau’s site will help spring training fans plan their trip with information on nearby resorts and hotels, parking details and maps, dining options, plus information on Cactus League’s Legacy Trail and the bureau’s concierge service. With help from the bureau’s members, special spring training packages and coupons are also available to visitors.

Cactus League plays host to 15 teams in nine cities and 10 stadiums throughout Arizona. In 2012, the three teams that played in the Scottsdale area, the Arizona Diamondbacks, Colorado Rockies and San Francisco Giants, placed first, second and third for league attendance. More than 186,828 fans attended the Diamondbacks’ games at Salt River Fields, followed by 182,565 attendees at the Rockies’ games and 168,320 attendees at the Giants’ games. In all, Cactus League events had an economic impact of about $422 million statewide and $364 million for Maricopa County.

For information on Colorado Rockies’ spring training, visit SpringTraininginScottsdale.com. For information on San Francisco Giants’ spring training, visit PlayBallinScottsdale.com.

DenverLightRail1

Scottsdale CVB Wraps Spring Training promotion

In an effort to bolster leisure traffic to Scottsdale this spring training season,  the Scottsdale Convention & Visitors Bureau has launched a variety of targeted ad campaigns in its top feeder markets including Denver and San Francisco.
Following the launch of the warm-weather campaign, which featured wrapping three New York subways, the bureau has unveiled exterior and interior ad placements on the Denver Light Rail to promote Scottsdale’s spring training season. An estimated 53 million riders will see the baseball-focused advertisements while commuting in Denver through March 28.

To further enhance the campaign, the bureau has also launched “30 Days of Giveaways,” a contest that allows visitors to enter once a day for a chance to win a variety of Scottsdale prizes, including restaurant gift certificates, a hot-air balloon ride for two, hotel stays for two, and an airplane ride over the city. In 2012, this contest received 1,460 entries, a number which is expected to increase this spring training season with the light rail wrap initiative and additional advertisements.

The bureau will also promote 2012 World Series Champions San Francisco Giants’ spring training season in the San Francisco market via Weather.com. Users who access Weather.com from a desktop or mobile app will see a banner ad, which will direct viewers to PlayBallinScottsdale.com. Spring training ads will also be featured in the San Francisco Chronicle, the second largest newspaper in the western United States.

New pages on the bureau’s site will help spring training fans plan their trip with information on nearby resorts and hotels, parking details and maps, dining options, plus information on Cactus League’s Legacy Trail and the bureau’s concierge service. With help from the bureau’s members, special spring training packages and coupons are also available to visitors.

Cactus League plays host to 15 teams in nine cities and 10 stadiums throughout Arizona. In 2012, the three teams that played in the Scottsdale area, the Arizona Diamondbacks, Colorado Rockies and San Francisco Giants, placed first, second and third for league attendance. More than 186,828 fans attended the Diamondbacks’ games at Salt River Fields, followed by 182,565 attendees at the Rockies’ games and 168,320 attendees at the Giants’ games. In all, Cactus League events had an economic impact of about $422 million statewide and $364 million for Maricopa County.

For information on Colorado Rockies’ spring training, visit SpringTraininginScottsdale.com. For information on San Francisco Giants’ spring training, visit PlayBallinScottsdale.com.