E.B. Lane was recently recognized with three prestigious awards for the Arizona Lottery commercials it produced: A Batchy Award at this year’s North American Association of State and Provincial Lotteries (NASPL) World Lottery Summit and two Emmy Awards at the 35th Annual Rocky Mountain Emmy Awards.
The Batchy Awards at the 2012 World Lottery Summit in Montreal were presented to NASPL members for outstanding advertising and business communication achievements. The Arizona Lottery’s “How the Money Helps” long form video, focused on the funds it contributes to Court Appointed Special Advocates (CASA), won a first place Batchy Award in the category of Corporate/Beneficiary Video. The Arizona Lottery also was a finalist in the category of TV Advertising – Corporate/Beneficiary for its 30-second “How the Money Helps” CASA spot.
“It’s always great to win, but receiving spotlight recognition from an international panel of lottery industry judges is especially gratifying,” said Jeff Hatch-Miller, executive director of the Arizona Lottery.
In addition to its World Lottery Summit win, E.B. Lane recently took home two Emmy Awards from the National Academy of Television Arts & Sciences – Rocky Mountain Southwest Chapter, which serves Arizona, New Mexico, Utah, Wyoming and El Centro, California. The agency was recognized for its “Hall of Winners” and “$2 Powerball Jackpot Chasers” Arizona Lottery television campaigns, which each won an Emmy Award at the awards gala at the University of Phoenix Stadium on Saturday, Oct. 6.
“We could not be more proud of our work for the Arizona Lottery,” said Beau Lane, CEO of E.B. Lane. “We are honored to work with an organization that is committed to giving back to the community and funding a variety of programs that enrich the lives of Arizona residents.”
E.B. Lane partnered with several local companies to execute the award-winning marketing campaigns, including True Story Films, Copper Post, Amp Studios, Original Films, Audio Engine, Blade and Big U Music.