Tag Archives: communications

Medical Technology - AZ Business Magazine January/February 2012

Banner Alzheimer’s Foundation Honor Lavidges

Banner Alzheimer’s Institute (BAI), and its nonprofit Banner Alzheimer’s Foundation, will present its 2013 “Powerful Mind Award” to Bill and Julie Lavidge at its annual fete and fund-raiser, “A Night to Remember,” on Saturday, Oct. 19 at the Musical Instrument Museum.

Bill Lavidge is CEO of The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency. Bill and Julie serve as Vice Chairs of The BAI Breakthrough Campaign Cabinet, a $40 million fund-raising initiative to help fund groundbreaking Alzheimer’s research and support BAI’s nationally recognized care model for patients and families made possible by philanthropic investments from individuals, corporations and foundations. The campaign was launched in 2011. In addition, Julie Lavidge serves on the Banner Alzheimer’s Foundation Board of Directors and is a founding member of Women Inspiring Scientific Progress (WISP), a Phoenix-based community group dedicated to advancing Alzheimer’s research through education and advocacy.

Each year, BAI recognizes outstanding contributions from member volunteers and honors them with the Powerful Mind Award. Last year’s recipient was Gene D’Adamo, vice president of community relations for Republic Media, which operates The Arizona Republic and 12 News.

“We are proud to be involved in such a great organization like Banner Alzheimer’s Institute and are humbled to receive the Powerful Mind Award,” said Bill Lavidge. “The pioneering research being done at BAI is truly groundbreaking and inspiring. We believe there are many deserving candidates for this award and we are grateful for the recognition.”

The Breakthrough Campaign is a collaboration between a team of renowned scientists and clinicians and an outstanding group of individuals, corporations and foundations dedicated to funding the breakthrough that could change lives for generations to come.

“Bill and Julie exemplify the spirit of selflessness and dedication necessary to foster great change and even greater outcomes,” remarked Andy Kramer-Petersen, president and CEO of Banner Alzheimer’s Foundation. “The way they have, for years, rallied around the cause, given of their time and talents, and engaged others in the mission to end Alzheimer’s is admirable and most certainly a powerful reminder of the impact we can all make.”

More information about The BAI Breakthrough and the work being done at BAI can be found at www.banneralz.org.

Through its research and care, Banner Alzheimer’s Institute is dedicated to the goal of ending Alzheimer’s disease without losing another generation. It is helping to launch a new era of Alzheimer’s research – treatment and prevention at the pre-symptomatic stage – and to establish a new comprehensive model of care. Established in 2006 by Banner Health, one of the country’s largest nonprofit health care systems, BAI has a three-fold focus: to conduct revolutionary studies in the detection, treatment and prevention of Alzheimer’s; to set a national standard of patient and family care; and to forge scientific collaborations that bring together institutions and disciplines internationally.

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Off Madison Ave Acquires Gordon Galloway

Phoenix-based marketing communications firm Off Madison Ave announced today its acquisition of Gordon Galloway, an integrated agency specializing in the casino gaming and entertainment industries.

This is Off Madison Ave’s second acquisition in recent years – the firm acquired digital powerhouse Mighty Interactive in 2005 – and comes on the heels of a strategic merger with interactive and creative shop SpinSix late last year.

“We are continually seeking out acquisition targets as part of an aggressive growth strategy,” said David Anderson, CEO of Off Madison Ave. “The Gordon Galloway purchase complements our travel and tourism practice, and provides an opportunity for future expansion beyond the Arizona market.”

Founded in 2010, Gordon Galloway works with several premier entertainment, gaming and resort enterprises, including Casino Del Sol in Tucson, Ariz., and the Little River Casino Resort in Manistee, Mich. Other notable clients include The Grand Belize Entertainment Group, Capital Processing Network and Alice Cooper’s Solid Rock.

“Joining the ranks of Off Madison Ave affords our clients a full suite of integrated marketing capabilities under one roof,” said Ben Gordon. “With a shared philosophy of great creative driving measurable results, we are eager to become part of the team and produce outstanding work.”

Post acquisition, Off Madison Ave’s total capitalized billings are expected to top $50 million annually.

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Lavidge Launches National Campaign with Dole

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign.

TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long Dole campaign. The Peel the Love theme focuses on the fun, versatility and universally loved aspects of the iconic yellow fruit, which Dole grows more of globally than anyone else. The campaign is playful and modern, utilizing vibrant, summer colors, that invites people to Peel like a kid again. Dole. Peel the love.

TLC’s team created the overall campaign concept, developed the messaging and visual direction, and worked on in-store promotional materials including posters and special recipe cards. Additionally, the agency oversaw the production of the campaign standards guide, working in collaboration with Dole’s public relations and interactive agencies that extended the campaign through additional channels.

A feature of the Peel the Love campaign is the Peel the Love Summer Food Truck tour that will be visiting banana-loving cities across the country. The brightly colored Peel the Love food truck, featuring TLC designs, is staffed by healthy-eating advocates and will stop at supermarkets, parks and other venues to dispense samples and recipes that use DOLE Bananas in fun ways. The truck will be making several stops in Phoenix, Arizona and surrounding areas from June 27 through July 6. Dates, times and truck stop locations can be found at www.dole.com/peelthelove.

“We’re extremely proud to have worked with Dole on this campaign,” says Bob Case, chief creative officer of TLC. “The work was strategically driven, smart, and incredibly fun to do – we thank Dole for the opportunity and look forward to continuing our work with them.”

TLC is a Phoenix based full-service advertising, public relations, and interactive marketing agency offering best-in-class traditional and leading-edge marketing services all in-house. Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services. Lavidge serves prominent national, regional and local brands including Dole, United Rentals, Phoenix International Raceway, Republic Services, Discount Tire, Blue Cross Blue Shield of Arizona, Massage Envy, Phiten USA, Banner Health, McDonald’s and many more. The agency has helped companies increase sales, raise brand awareness and grow their businesses.

Ray Headshot

Artigue Agency Expands Growing Sports Practice

Local marketing communications firm, The Artigue Agency has announced the addition of several new clients to its growing sports practice.  Led by sports marketing veteran Ray Artigue, the firm’s new clients include Junior Golf Association of Arizona (JGAA), Naismith Basketball Hall of Fame, former Phoenix Suns star and NBA veteran Eddie Johnson, Patriot All-America at Wigwam Arizona and QR Gameplan.

“The growth of the agency represents the need for additional staff and expanded offices and I’m flattered by the market’s demand for our professional services,” said agency principal Ray Artigue.  “As we evolve and expand our sports offering, our greatest marketplace differentiator remains our people.  Our team comes from a variety of backgrounds, bringing diverse skills and extraordinary expertise in their respective specialty areas, ensuring that we’ll continue to deliver successful PR and marketing programs.”

The Artigue Agency recently moved to a larger office in Biltmore-area of Phoenix to be closer to new and existing clients and to accommodate its growing team.  The firm has also added two new two senior account executives, Casaundra Donahoe and Ian La Cava.

Donahoe brings nine years of experience in brand strategy, creative development, media relations and communications planning. Prior to joining The Artigue Agency, Donahoe worked for Park & Co. where she served as strategic counsel for brands like Goodwill, Girl Scouts, Expect More Arizona, METRO Light Rail, Coca-Cola and many others.

La Cava has five years of experience developing and executing public outreach campaigns and strategic initiatives on behalf of several clients in the sports industry. Prior to joining The Artigue Agency, La Cava worked for Niner Sports Marketing where he managed talent procurement, endorsement deals and social media for marquee athletes.

The Artigue Agency works with emerging and established companies in several markets with extensive experience in the sports, entertainment and lifestyle, healthcare, financial, legal and environmental industries.  Current clients include Arizona Broadcasters Association, Arizona Public Service (APS), Arizona Biltmore Golf Club, Abrazo Health Care, Cardon Global, Gallagher & Kennedy, BMO Private Bank, JDM Partners, Scottsdale Tourism Development Council, Wigwam Golf Club and Waste Management, among others.

Steve Sanghi - Microchip Technology

Steve Sanghi, Microchip Technology Inc.

Steve Sanghi, talks about his experience as President and CEO of Microchip Technology, Inc. and the role technology plays in Arizona’s future.

Title: Chairman of the Board, President and CEO

Company: Microchip Technology, Inc.


How is being CEO of a technology company different from being CEO of a more traditional manufacturing company?
I used to think it was very different, but I’m not sure I believe that anymore. I understand the technology of a project, why our technology is better than the competition’s and why it is not. I think that makes me more effective. But it can also make CEOs with a technology background more biased; they do not rely on the team as much as they should.

Video by Duane Darling

What has been your most significant challenge as CEO of Microchip?
The first challenge was taking the company and turning it around. We were in so much trouble financially. We had no cash to go forward. Our technology was outmoded. Our employees lacked morale. Our factories were inefficient. So we took all those elements and developed what we call the “aggregate system,” a big-picture approach where we took all the elements of the business and created a better workplace and management culture that allowed us to succeed.

Any plans to expand your product lines?
I call my acquisition strategy “elbow out.” Our products need products from other companies around them to make them work. So we look at companies that make products that we do not make ourselves, then we look at acquiring them so we can “elbow out” the competition.

How does technology fit into Arizona’s economic future?
If you look at the state’s first 75 years, the four Cs that drove the economy were copper, cattle, citrus and climate. If you look at the last 25 years, technology, construction, retail and hospitality have taken a more prominent role. As we look forward, technology is going to play a more dominant role in Arizona’s economy as the world keeps moving toward a knowledge economy. So the four Cs that are driving Arizona today are computers, communications, consumer electronics and climate.

How is Arizona as a place to do business?
We have more than 400 people working here. Our business has grown from a $70 million company into a $1.5 billion company, so it has worked well for us. But there are pros and cons. Many times, to get the right talent, we have to go to other technology centers — California, Oregon, Texas, Colorado. If we had the talent here, it would make things easier. A benefit of being in Arizona is that we have a lower cost of living, the cost of doing business is lower, and our turnover rate is much lower than other tech centers. We have always been proud to call Arizona home.

What three things would make Arizona more tech-business friendly?
No. 1 is to improve the schools. Arizona high schools are near the bottom and if we don’t improve them soon, it’s really going to impact the future. No. 2 is getting a handle on the immigration problem and controlling it. No. 3 is that Arizona has historically lacked risk capital. Having more risk capital available is crucial so entrepreneurs can build companies here instead of having to look elsewhere.

Your biggest accomplishment as CEO?
Taking a company that was hemorrhaging money in 1990 and leading it to 84 consecutive quarters of profitability is something that I could not have imagined and is something that no other semiconductor company has been able to achieve. Right now, we are shipping about a billion units a year. So to see how far we have come and how well our products are accepted makes me very proud. You can only see so far in the future, but when you get there, you can see farther.

[stextbox id="alert" bcolor="ffffff" bgcolor="eaeaea" image="null"]Vital Stats: Steve Sanghi

  • Named president of Microchip in August 1990, chief executive officer in October 1991, and chairman of the board of directors in October 1993.
  • Author of the book “Driving Excellence: How the Aggregate System Turned Microchip Technology from a Failing Company to a Market Leader (Wiley).”
  • Member of the board of directors of Xyratex Ltd., member of the national board of directors of FIRST (For Inspiration and Recognition of Science and Technology) Robotics, and a member of the Board of Trustees of Kettering University.
  • In 2010, Mr. Sanghi was named EE Times’ — a leading electronics-industry publication — “Executive of the Year.”
  • Under Sanghi, Microchip’s returns have increased 4,476% since the Company’s IPO in 1993.
  • Honored with the Arizona Technology Council’s 2010 Lifetime Achievement Award.[/stextbox]

Arizona Business Magazine March/April 2012